#44: Black Friday Sales: Yes or No? (How to Make an Empowered Decision About What You Want to Do)

It's the final podcast episode of 2024 and I'm going to share with you three planning tips that help me jump back into selling, the soulful way, in the new year.💭 [03:31] "Set aside the time for yourself as if you were a client, book it into your calendar so that you can relax and not get caught up in all the end of year, new year noise if it's not the right time for you."💭 [04:27] "Know what you are selling in January (within reason!)"💭 [07:40] "One thing I have learned about myself is that I won't take proper time off unless I am really intentional about scheduling it in."Links Mentioned In This Episode: Free Play With Possibility Workshop Dec 19Free guide to having a business meeting with yourselfClarify full course Sponsor my NEW 2025 summit, the Mess of SuccessApply to speak at my NEW 2025 summit, the Mess of Success$7 Soulful Growth ClubSoulful Sales Society*** I'm running a FREE workshop on Dec 19th sharing 3 easy experiments to invite more magic & money into your business for 2025. Click here to read more or sign up for free ***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

Today’s episode is all about something that’ll help you meet your business goals AND get paid along the way to reaching them. I’m talking about creating and selling your business experiments.Today's guest, Ruth Ridgeway, is a serial business experimenter & rule breaker who focuses on showing people how to create more freedom, fun & passive income in their life and online business.Episode Highlights:💭 [04:59] "So as I'm doing it and as I'm testing out new ideas, new strategies, setting up different things, if I share with people behind the scenes of that, I can get paid for it and it will help towards my 100 k passive income goal"💭 [07:55] "Along the way, I'm gonna have all the feels, the emotions, I'm gonna have bits where I'm like, "this went amazing and I'll share that". And I'm also gonna have wobbles and doubts and all the other feelings with it.💭 [36:22] "I realized along the way with every decision that I was making purely or mostly being focused on how much money is this going to make me, that my creativity was just being zapped and squashed."Ruth Ridgeway's Links*:WebsiteInstagramNewsletter & Freebie LibrarySell Your Business Experiments CourseThe $100K Experiment*These are my affiliate links!Other Links:The 200 Member Experiment*** I'm running a FREE workshop on Dec 19th sharing 3 easy experiments to invite more magic & money into your business for 2025. Click here to read more or sign up for free ***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

If you’re in a season of getting all the things done, working on big goals and focusing on practical action steps but are craving more connection to yourself, then this episode is for you. I’ll share how and why it’s so important to stay grounded to boost our sales and more importantly improve our wellbeing as business owners.Quotes From This Episode:02:40: "There does not need to be any benefit to pausing and connecting with yourself beyond the fact that it helps you, beyond the fact that it feels good, that it replenishes you, that it is real self care."04:03: "When you are more connected with yourself, you are more in tune with your values, you are more in tune with your own unique energy, you're more in tune with what you do and don't want to do."15:03: "It really actually is very, very simple. I think the hardest part is allowing yourself the time and recognising that you really need it."Mentioned In This Episode: Soulful Growth ClubClarify - Your Big Picture Business KitJournalling Course*** I'm running a FREE workshop on Dec 19th sharing 3 easy experiments to invite more magic & money into your business for 2025. Click here to read more or sign up for free ***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

If you know you want to run a special discounted offer or a flash sale, but you need to keep it simple and low energy, this episode is for you.Quotes From This Episode:10:53: "Just send some emails out to your past clients, give them a special offer to come back and work with you."12:23: "Let it be easy."14:14: "If it doesn't feel good, you can totally sit this one out if that is what is right for you."Mentioned In This Episode: Lizzy Credit $9 Course (aff link)My Pre-Black Friday Daily Offer PartyMy Soulful Black Friday Sales $9 CourseLaidback Launching Course*** I'm running a FREE workshop on Dec 19th sharing 3 easy experiments to invite more magic & money into your business for 2025. Click here to read more or sign up for free ***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

No matter how long you have been in business, launching can bring up all the feelings. So in today's episode, I'm sharing 3 practical strategies to help you feel less anxious when you launch.Quotes From This Episode:03:49: "The more I can schedule in advance, the more able I am to detach from the launch."08:15: "Sometimes when a launch doesn't go well, we can debrief and we can learn from it, but sometimes it just doesn't go well for unknown reasons"13:13 "When the 'experiment' is still going, you cannot know the results yet. So there's no point in freaking out about it."Mentioned In This Episode: Laidback Launching CourseSoulful Sales Society*** I'm running a FREE workshop on Dec 19th sharing 3 easy experiments to invite more magic & money into your business for 2025. Click here to read more or sign up for free ***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

It is so easy to freak out, beat yourself up or start worrying about your entire business when you have a bad month. If you haven’t made as many sales as you wanted to this month, here’s how I suggest you approach it instead.Quotes From This Episode:02:12: "I often set goals that I fail to hit"06:49: "When I set a big and exciting goal, it totally changes things in my brain and helps me to think, okay, who do I need to be? What kind of business owner do I need to be? And what kind of business do I need to run?"10:08: "We often think when we have a goal that it will happen like a, b, c, d, e, goal done, checked off. Now I wanna invite you for a moment to think of a time where you had a goal in your life and to ask yourself, did it actually happen that way?"Mentioned In This Episode: Behind-the-Scenes: 200 Member ExperimentSoulful Sales SocietySoulful Growth ClubSoulful Sales Summit*** I'm running a FREE workshop on Dec 19th sharing 3 easy experiments to invite more magic & money into your business for 2025. Click here to read more or sign up for free ***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

It is so easy to freak out, beat yourself up or start worrying about your entire business when you have a bad month. If you haven’t made as many sales as you wanted to this month, here’s how I suggest you approach it instead.Quotes From This Episode:00:55: "It's important to allow ourselves to freak out if that's how we feel, but we need to find a constructive way to move past that"13:30: "Your business is not defined by any 1 month, but it will be defined by how you keep going. It will be defined by how you bring yourself back to a place of hope, back to a place of optimism, back to a place of motivation, to keep serving your people, to keep putting your work out there, to keep selling your stuff, even when it doesn't go great."16:10: "You never know whether in the grand scheme of things, this poor sales month could actually be THE key part of the journey to making it all work exactly the way you wanted it to work."Mentioned In This Episode: The Soulful Sales Society Membership$9 Aligned Black Friday Sales Course*** I'm running a FREE workshop on Dec 19th sharing 3 easy experiments to invite more magic & money into your business for 2025. Click here to read more or sign up for free ***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

Are you on the fence about whether to run a Black Friday offer? Maybe it feels too noisy or overwhelming, but you also don’t want to miss out on a good opportunity. Here are a few questions to help you make an empowered decision either way, and to do it all without the stress.Quotes From This Episode:00:02: "The energy around Black Friday in previous years for me has definitely been scrambling, stressful, overwhelming. I've gotta do this. I should do this. And I don't think that's the best place to be making any decision from."00:04: "Either I am doing it or I'm not doing it, but either way, I'm not deciding based on fear or pressure. I'm deciding based on what I really want to do in my business."00:09: "If you skip Black Friday, trust me, it is not gonna make or break your business. And if you do Black Friday and you experiment with something new and it doesn't sell the way you want, it's gonna be a great lesson for you and your business."Mentioned In This Episode: $9 Aligned Black Friday Sales CourseThe Soulful Sales Society Membership*** I'm running a FREE workshop on Dec 19th sharing 3 easy experiments to invite more magic & money into your business for 2025. Click here to read more or sign up for free ***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

So many of us are trying to sell our offers in such a strategically perfect way that we actually end up watering down what makes them stand out to our best-fit customers: and that is the unique personality and experience we bring to the table as individual and imperfect humans, which is what today’s episode is all about. Quotes From This Episode:00:28: "You, as a unique human with totally unique stuff to bring to the table, are your unique selling proposition"06:44: "What do your perceived flaws and failures actually bring to the table? What do they add to your offer? Why would people choose you because of those flaws and failures?"15:20: "Being a bit brave and sharing your personality is what's gonna make your offer stand out"Mentioned In This Episode: The Soulful Sales Society MembershipThe Magic of You, Unleashed*** I'm running a FREE workshop on Dec 19th sharing 3 easy experiments to invite more magic & money into your business for 2025. Click here to read more or sign up for free ***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

If you have ever worried that you’re annoying people by sending too many emails, bottled out of that final launch email, or buried your sales links within reams of content then today’s episode is for you, where I’ll share 6 tips to help you feel comfortable sending more sales emails. Quotes From This Episode:02:44: "Tip number 1 is for you just to be radically honest about how much you have actually been selling"05:57: "I always want to be in the headspace where I trust that no matter whether people buy, no matter whether they're interested in buying, there is always value in the emails that I'm sending, even though I ask for the sale in every single email."06:29: "You sharing about your offer is super helpful for the people who either do need your offer and will benefit for the from the transformation of your offer or are wondering whether they need your offer and might benefit from the transformation of your offer."Mentioned In This Episode: The Soulful Sales Society Membership *** I'm running a FREE workshop on Dec 19th sharing 3 easy experiments to invite more magic & money into your business for 2025. Click here to read more or sign up for free ***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram