Center Stage

⚖️ Building a bigger law firm doesn't necessarily mean building a better one. Ryan McKeen, co-founder of Best Era and attorney at McKeen Law, joins Danny Decker to challenge the idea that every law firm owner needs to chase aggressive growth to be successful. Drawing from his experience building and scaling a personal injury law firm, Ryan shares why defining your own version of success should come before making decisions about law firm growth, marketing, and business strategy. They discuss why digital marketing is becoming more expensive, how relationship marketing and referrals can work alongside digital strategies, and why smaller law firms don't need to compete with the biggest advertisers to attract great clients. If you're looking to grow your law firm sustainably, improve your marketing ROI, and build a business that supports the life you actually want, this conversation is for you.You can get in touch with Ryan here:Website:https://bestera.com/LinkedIn:https://www.linkedin.com/in/ryanmckeenEmail:[email protected] you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🤖 If AI isn't recommending your law firm, how will potential clients find you? Marcus Sheridan, world-renowned keynote speaker and bestselling author of They Ask, You Answer and Endless Customers, joins Danny Decker to discuss how AI search is transforming law firm marketing and what attorneys need to do to stay visible. They explore why answering potential clients' questions is more important than ever, how transparency around legal fees can build trust, and what it takes to become a law firm that AI platforms like ChatGPT recommend. Marcus also shares why so many law firms struggle to stand out online, how valuable content can influence AI search visibility, and why getting your team on board with AI is essential. If you want your law firm to stay competitive as traditional search evolves, this conversation is packed with insights you won't want to miss.You can get in touch with Marcus here:Website:https://marcussheridan.com/LinkedIn:https://www.linkedin.com/in/marcussheridan/You can find Marcus's books here:https://www.amazon.com/stores/author/B001K8Q59GIf you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

⚙️ What if the biggest thing holding your law firm back is you? Kristen David, founder of Upleveling Your Business, joins Danny Decker to discuss how law firm owners can build better systems, delegate effectively, and use AI and automation to create a law firm that can grow without everything depending on them.In this episode of Center Stage, Kristen shares practical strategies for law firm management and law firm growth, including how to build self-managing teams, create effective law firm systems and processes, improve delegation, and make the transition from doer to CEO. She also explains how AI for law firms can improve workflows and productivity, why adding AI without the right structure can create chaos, and where human critical thinking still needs to be part of the process.If you're trying to scale your law firm, improve your operations, implement law firm automation, or simply spend less time being involved in every decision your team makes, this conversation will help you think differently about the systems and leadership your firm needs.You can get in touch with Kristen here:Website:https://www.uplevelingyourbusiness.com/Email:[email protected]:https://www.instagram.com/uplevelingyourbusiness/If you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🤖 AI search is changing how potential clients find law firms, but the fundamentals of getting found haven’t disappeared. Jason Hennessey, founder of Hennessey Digital and author of Law Firm SEO, joins Danny Decker to talk about what the rise of ChatGPT and other AI search platforms actually means for law firm marketing. They break down why SEO remains the foundation for GEO, the growing importance of topical authority, content, reputation, and sentiment, and what can determine whether AI recommends one law firm over another. Jason also shares lessons from scaling Hennessey Digital, building a leadership team, measuring what actually drives growth, and learning when to give up some profit in exchange for more time and a stronger business.You can get in touch with Jason here:Website:https://hennessey.com/LinkedIn:https://www.linkedin.com/in/jhennesseyFacebook:https://www.facebook.com/jason.hennessey.399/Instagram:https://www.instagram.com/jasonhennessey/If you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🏗️ What would your law firm look like if everything didn’t depend on you? Tyson Mutrux, founder of Mutrux Law Firm, Maximum Lawyer, and author of Founder Optional, joins Danny Decker to talk about intentionally designing a law firm that gives the owner more freedom without requiring them to completely step away from the business. They break down the shift from operator to architect, how to eliminate decision bottlenecks, the difference between delegating tasks and actually giving your team authority, and why building the right systems and leadership structure can make the founder truly optional. If you want to grow your firm without becoming the person every task and decision depends on, this conversation is for you.You can get in touch with Tyson here:https://maximumlawyer.com/You can get Founder Optional here:https://us.amazon.com/Founder-Optional-Build-Firm-Doesnt/dp/B0H3QYXWV2If you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🎯 More leads don’t necessarily mean better clients. It’s easy to judge your law firm’s marketing by how many leads it generates, but that number doesn’t tell the whole story. In this episode of Center Stage, Danny Decker and Mike Pelletier break down why defining your ideal client should come before deciding on your messaging, advertising, or marketing channels. They also share a practical exercise for identifying the clients you actually want more of, how to learn what motivates them, and how to use those insights to build marketing that attracts better-fit clients instead of simply casting a wider net.If you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

💡 Is your law firm actually giving you the life you built it to create? RJon Robins, CEO of How to Manage a Small Law Firm and author of Truth, Lies, Mistakes, or Bullsht*, joins Danny Decker to challenge some of the beliefs that keep law firm owners stuck. They talk about separating your identity from your business, confronting the numbers you may be avoiding, building a firm around your strengths, and why your mindset influences everything from marketing and hiring to profitability. If your firm demands more from you than it gives back, this conversation may change the way you think about running it.You can get in touch with RJon here: https://www.instagram.com/rjonrobins?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== You can Pre-Order his book here: https://www.barnesandnoble.com/w/truth-lies-mistakes-or-bullsh-t-rjon-robins/1149861923?ean=9798895741665If you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🤖 The billable hour is not the only way to build a profitable law firm. Mathew Kerbis, known as The Subscription Attorney, has built a law firm where roughly 70% of revenue now comes from subscriptions. He explains how law firms can use AI, automation, and recurring revenue models to make legal services more accessible, strengthen client relationships, and stop starting every month at zero. For attorneys who feel trapped by time tracking or assume subscriptions cannot work in their practice area, this conversation offers a practical look at what a different kind of law firm can become.You can get in touch with Mathew here:https://practi.aiIf you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

📞 Your intake process could be the reason your law firm is losing new clients. Adam Williams joins Center Stage to talk about why law firms need to take a closer look at what happens after someone reaches out. From missed calls and slow follow-up to overwhelmed staff and broken intake systems, Adam explains how firms can stop letting opportunities slip through the cracks and create a better first experience for potential clients.You can get in touch with Adam here:https://www.lawfirmvoice.com/If you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🤝 Referrals are not just about doing good work. They are about staying connected. In this episode, Danny Decker sits down with Delisi Friday of First Call Friday to discuss how law firms can build a more intentional referral strategy. Delisi shares why former clients and current referral partners are often the best place to start, how small touches can keep your firm top of mind, and why the firms that nurture trust are the ones most likely to generate more referrals.You can get in touch with Delisi here:https://www.firstcallfriday.com/If you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding