64: The Most Important Ratio to Measure Your Sales and Marketing Effectiveness

Send us a textIn this episode, Steve Coughran reveals six key lessons learned from over 15 years of helping companies grow and thrive. Discover how to simplify your strategy, avoid common traps, and focus on execution using Steve's IAR framework (Initiatives, Actions, Results). Perfect for business leaders looking to streamline strategy and drive real results.Tune in to build a more profitable, impactful business!Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show

Send us a textIn this podcast, Steve Coughran emphasizes the importance of effectively executing a business strategy by following his proven IAR framework, which stands for Initiatives, Actions, and Results. Steve shares how, after designing a comprehensive strategy blueprint that defines the company’s purpose, principles, market focus, and competitive position, the key to successful execution is setting initiatives that align with overcoming strategic problems, enhancing customer experience, fostering innovation, and building competitive advantages. Drawing from his extensive experience turning around and growing companies, Steve explains that each initiative must be meaningful and contribute to the company's growth and value. He wraps up by encouraging listeners to apply these principles to drive success and performance in their organizations and reminds them that he is available for support through Coltivar to help achieve high levels of success. Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show

Send us a textMany business owners overlook the importance of knowing their numbers, which can be a game-changer for profitability and growth. In this episode, Steve Coughran dives into key financial metrics, including gross profit margin, customer acquisition cost, and revenue retention, that can transform your business. Learn how tracking these numbers can help you make data-driven decisions, optimize your strategy, and drive continuous improvement. Tune in to discover practical, actionable steps that will enhance your business performance and long-term success.Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show

Send us a textMany business owners struggle to grow because they overlook the one key constraint that holds them back. In this episode, Steve Coughran shares a proven framework he’s used to turn around and grow multi-million and billion-dollar companies. Discover how to identify your business's biggest obstacle and focus your resources on solving it for exponential growth. Steve discusses real-world examples and offers practical, actionable steps to boost your company’s value, improve cash flow, and drive long-term success—without burning out. Tune in and learn how to pinpoint the constraint that’s limiting your potential.Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show

Send us a textMany entrepreneurs leave money on the table by overlooking a key flaw in their strategy and mindset. Steve Coughran shares the lessons he's learned from turning around and growing multi-million and billion-dollar companies. Discover how refining your business strategy, identifying constraints, and mastering financials can unlock exponential growth—without working extra hours. Learn practical, actionable steps to boost your company’s value and drive long-term success. Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show

Send us a textMastering key financial concepts is essential for driving business success. In this episode, Steve Coughran cuts through the complexity and explains the six critical concepts you need to know for maximizing free cash flow and firm value. From NOPAT and working capital to growth strategies and WACC, Steve breaks down how these drivers can transform your business. Whether you’re a CEO or business leader, this episode offers clear, actionable insights to help you focus on what really matters and build long-term value. Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show

Send us a textCPAs play a vital role in business, but sometimes their focus on compliance and transactional details can hurt your financial performance. In this episode, Steve discusses how CPAs can miss the bigger picture, focusing too much on accounting rules instead of the true economics of your business. He explains why it’s important to go beyond compliance and understand value drivers like price premiums, cost efficiencies, and customer growth to boost profitability. If you’ve ever felt frustrated with your CPA, this episode will help you avoid common financial traps and maximize the potential of your business. Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show

Send us a textFocus is the key to unlocking business success. In this podcast, Steve shares how identifying and solving constraints in your business can lead to massive growth. He breaks down his proven framework for crafting strategies that drive value by focusing on the right initiatives and actions. If you feel stuck or your strategy isn’t delivering results, Steve's insights will guide you through overcoming roadblocks and scaling your business. Whether you're a CEO or business owner, these practical lessons will help you stay laser-focused on the most impactful actions for success. Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show

Send us a textCreating a compelling offer is key to success in business. If your product or service solves your customers' biggest pain points, you don't need to hard-sell—it will sell itself. In this podcast, Steve shares the strategies he's used to grow businesses, including how to package your offer to be irresistible, the importance of conviction in what you're offering, and why solving your customers' core problems is your fiduciary responsibility. Whether you're just starting out or scaling a multi-million dollar company, these insights will help you achieve lasting growth and profitability. Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show

Send us a textCash flow is often more important than profit when evaluating a business. Many companies with high profits struggle due to poor management of working capital and capital expenditures. Focusing on free cash flow, the true indicator of a company's financial health, leads to better investment decisions. Understanding how to analyze a business beyond EBITDA and profit margins, factoring in working capital needs and capital intensity, can help you optimize your business for long-term growth and success. Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show