People Operations Is an Oxymoron | Daniel McDonald
Daniel McDonald is Chief of Staff and Head of HR at Spartan, the obstacle course race company, and spent most of his career in franchise operations, including Pearle Vision and Sport Clips. He and Kimball talk about his book Remember Your Why, why Spartan's event crews hire their own teammates, why he thinks "people operations" is an oxymoron, and how a five-person HR team covers everyone from Europe to California without leaving an email unread.TakeawaysMost people have more than one why: one for family, one for work, one for what they do outside work. When one goes sideways, the others keep you on track. He wrote Remember Your Why for his wife and son, and his wife told him more people needed to read it.At Spartan, the foreman of each seven-person build crew does the hiring. The crew travels to 12 to 14 events a year and often shares hotel rooms for 10 days at a time, so they have to fit. A new hire's first three events work as a real probationary period, and average tenure on the ground is about four years.When someone works hard but doesn't fit their crew, event directors find them a crew where they do. That kept four employees this year who would have been let go before.Say it plainly in the interview: this job isn't for everybody. Spartan's events run on weekends, so the support teams, finance included, work weekends too.It's in the title: human resources is the resource for the humans. He thinks "people operations" is an oxymoron, because operations is KPIs and efficiency. HR still holds people accountable, but with empathy, and he shows the difference with two versions of the same "you missed a step" email.If you want employees to work with HR, HR has to lead. He seeks out the employees who complain the most, asks what they don't like about HR, and fixes what he can.His team of five covers 5 AM to 8 PM Eastern, six days a week, and nobody signs off with an unread email. The reply might be "I don't have an answer yet," but nobody gets ignored.In 2027 he plans to start a podcast, also called Remember Your Why, with people who have overcome incredible odds or helped others do it.Connect with Daniel on LinkedIn: https://www.linkedin.com/in/dan-k-mcdonald