Event Branding - How to get it right

Tam and Mel attend and manage several IWD events each year. 2024 events got the whole Known Associates office talking about who's doing it well, how some events could improve, and which styles are making genuine, meaningful change. Terence Smith joins the ladies for a robust look at International Women's Day events in 2024. We'd love to hear your thoughts! Connect with us on instgram or LinkedIn.   Hosts Melissa Howie, Tamara Cook and special guest, Terence Smith. @knownassociatesevents @behindtheclipboard

Today we’re talking about our favourite topic – getting drinks! Bar service is often pivotal to live events whether we’re serving alcoholic drinks or mocktails. But today we’re going to focus on the service of alcohol and the balance between our responsibilities as event professionals, and our guests having fun! This episode was recorded on Whadjuk Nyoongar boodja and we pay our respects to our First Nations owners of our beautiful country.

Today we’re breaking down things we wish our clients knew. It’s a bit of a doozy as we lift the lid on what goes on behind the scenes. From obscure things we have to google to come up with unique ideas, to the amount of time it takes to put together a proposal. Let’s go!   BTC Podcast is recorded on First Nations land, Whadjuk Noongar boodjar in Boorloo, Western Australia. We pay our respects to our First Nations people across Australia.

We promise not to put you to sleep as we spice up a dry topic, contracts! Contracts are those multipage nightmares we event managers have to trawl through to ensure we’re a) getting the best value for money, b) getting what we actually asked for and c) not getting a bunch of stuff we didn’t need or want at all! Behind the Clipboard is recorded on First Nations land, Whadjuk Noongar boodjar in Boorloo, (Perth) Western Australia. We pay our respects to our First Nations people across Australia. 

Today’s masterclass is on a handy little skill called Show Calling! It’s a role used in large scale events where there’s a plethora of multimedia and talent happening in the room. I’m talking live cameras, several screens with varied content, music, speeches, MCs and performers such as dancers, stilt walkers and singers. Show Calling is essentially being in the control room. You’re the conductor. You’re mic’d up to a headset and calling the shots of what’s going to happen and when. Let's find out if this role is for you This podcast is recorded on First Nations land, Whadjuk Noongar boodjar in Boorloo, Western Australia and we pay our respects to our First Nations people.  

When you run a large scale event which focuses its formalities and entertainment on stage, you need a tightly run ship to ensure it all goes to plan. From timing, audio visual, and coordinating talent, to wrangling MCs, sound checks and stage plots; your approach to Stage Management plays a pivotal role in getting it right.  So today we’re going to give you the ins and outs on how to stage manage like a BOSS!   This podcast is recorded on Whadjuk Noongar boodjar with respect to our First Nations people.

Once the event's over and your feet have recovered from 38,000 steps in one day, you have one final job to do...the post event report! This is a gem of a task which will help your future-self infinitely; especially if you're repeating the event. Post-event reporting has a few facets to it. Tune in we'll have you recording your successes and improvements like a pro! This podcast is recorded on Whadjuk Noongar boodjar with respect to our First Nations people.

Known Associates Events, where Mel and Tam spend every day dreaming up cool stuff for their clients, is the event company powering Behind the Clipboard Podcast. This year Known Associates turned 15 – that’s right, they’re moody, erratic teens who like to party and break all the rules. Mel’s putting Founder and Director, Tamara Cook, in the hot seat, touching on all the behind the scenes goss that got the company to where it is today. It's been a journey! Visit us at www.knownassociates.com.au We'd love to hear from you! Tam and Mel xx This podcast is recorded on Whadjuk Noongar boodjar with respect to our First Nations people.

Did you know that key team briefings can make or break your event? Often in the chaos before doors open it seems like you don't have time for a briefing - INCORRECT. Making sure everyone on the event site is across the purpose, movements and core details of the event is essential. Yes, you may have sent out run sheets and emails etc. but the briefing is when you know the messages sent, are the messages received. Word. Let's check out the who, the what and the where of those lil' pow wows that will make all the difference to the success of your event.       

We all know the best events build a brand we can all get around. A brand that sticks in our minds and doesn't leave until we jump on that ticketing website and get it get it! (Did someone say Fyre Festival?) Tam and Mel take you through the do's and don'ts of creating an event brand, from choosing the name and colour scheme, to the applications and places to market your collateral. Giddyup!