Nigerian Musician Reveals Why He Couldn’t Leave America — Mannywellz
At 16, Mannywellz went to get his learner's permit. His mom sat him down and told him he couldn't. He didn't have papers.
A few years later the college bills came in at $20,000 to $50,000 and there was no way to pay them. So he told his family to put his younger sister through school instead. He would sing.
Mannywellz (Emmanuel Ajomale) moved from Nigeria to Maryland at 9, taught himself to produce on Fruity Loops, and built a sound that sits between Afrobeats, R&B, soul and gospel. He made "Peace" with Tems before most of the world knew her name, has records with Wale, toured with Jidenna, and is one of the DACA artists on the Grammy-winning album American Dreamers. He's fully independent, and his catalog pays his bills.
In this episode we get into what one independent song really costs (from $2,500 to $30,000), paying producers in ownership when you can't pay in cash, why "nothing is usually as organic as it seems," quitting a bank job over a record deal that didn't exist, how "Peace" with Tems came together, getting dropped by his distributor right before his biggest run, and what therapy told him about carrying too much.
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WHERE TO FIND MANNYWELLZ
Instagram: https://www.instagram.com/mannywellz
X/Twitter: https://x.com/Mannywellz
YouTube: https://www.youtube.com/user/MannywellzTV
Facebook: https://www.facebook.com/Mannywellzz
Website: https://mannywellz.com
All links: https://www.fvr.fan/mannywellz
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TIMESTAMPS
0:00 "I found out I didn't have papers when I was 16"
1:51 The biggest misconception about going independent
3:40 "I don't hate deals. I just hate unfair deals"
4:43 Born in Nigeria, raised in Maryland by a gospel songwriter
5:57 Asa, Ryan Leslie and teaching himself to make beats
7:18 Fusing Lagos and America before it was a lane
9:16 What independence actually costs
10:10 The DC couple who taught him publishing and masters
11:47 Why viral moments fizzle without infrastructure
13:45 The real budget to get one song off the ground
15:41 When producers charged $100,000 a beat
16:05 Mixing, from $50 to $5,000 a track
17:13 Pay in ownership when you can't pay in cash
18:21 The No I.D. and Brent Faiyaz story
19:29 A friend's first $600 publishing check
20:19 Videos, stylists and a $5,000 creative director quote
23:56 Photo shoots and usage rights
25:10 What can $5,000 of marketing really buy?
25:43 Dating the algorithm
26:33 "Nothing is usually as organic as it seems"
26:56 Follow Eche and Chika on Snapchat
27:36 The Room on Patreon
28:28 Sponsor: Zobo Money
29:13 Sponsor: Hisa
30:20 Pink Sweat$ and the team behind "Honesty"
34:54 Losing his voice in the middle of a tour
36:17 Finding out at 16, and choosing not to hide
38:47 Giving his college shot to his sister
39:22 Fans in London and Lagos he couldn't fly to see
40:23 Four days at Ledo Pizza, four hours at DKNY
42:45 Why he couldn't keep a job past six months
43:45 Quitting the bank over a record deal that didn't exist
44:32 The pandemic taught him what money is
44:57 How "Peace" with Tems came together
49:18 What it feels like to have a hit
49:46 "I have the hit. It just hasn't been received"
52:38 Wasn't the spotlight a risk?
54:44 When a border officer asked him to sing
55:43 Why he passed on Substack
57:43 Small Chops, the starter before the album
58:59 Back in Lagos after 18 years
1:00:17 Too American for Nigeria, too Nigerian for America?
1:04:02 Why Lagos is his top streaming city
1:05:40 The lesson that cost him the most
1:07:45 How his parents took him leaving school
1:09:30 Buying a house with his mom
1:10:43 The question he wishes people asked
1:13:03 Rapid fire
1:17:09 What therapy told him
1:18:48 Learning to rest
1:19:44 Who should be in this chair next