The verification category has steadily expanded into adjacent areas like viewability, fraud and brand suitability. In this conversation, Zagorski talks about where he expects future innovation in the never-ending quest to measure quality in advertising.
Weitere Episoden von „AdExchanger“
Newly Appointed MMA Global President Lou Paskalis Has Opinions
46:30As the brand new president and COO of marketing trade org MMA Global, Lou Paskalis is on a mission to “save marketing from itself.” Here’s what the former top media executive at Bank of America has on his agenda. No punches will be pulled.
Conversational Media, Emoji And DEI With Holler CEO Travis Montaque
48:11What is conversational media? Holler CEO Travis Montaque explains why emoji, stickers and GIFs are a language of their own as well as an opportunity for brands to communicate with consumers beyond the confines of conventional paid media.
Bringing Digital To The TV World With FreeWheel GM Dave Clark
39:07Are advertisers ready to buy TV like they buy digital? Yes, indeed, says Dave Clark, GM of Comcast-owned FreeWheel. Demand is quick to follow digital-like capabilities in TV. But one thing FreeWheel isn’t planning to emulate is a walled garden. Also in this episode: Nielsen’s ongoing MRC headache, the programmatic upfront and what climate change has to do with the ad tech industry.
The Unquantifiable Nature Of Privacy With Google’s David Temkin
39:38What is privacy? Turns out, there’s no easy answer, even for David Temkin, Google’s senior director of product management for ads privacy and user trust. But change is coming regardless – which means it’s time for the ad industry to get comfortable feeling just a little bit uncomfortable as the ground shifts underfoot.
Going Big On Media With Stagwell CEO Mark Penn
41:22Stagwell CEO Mark Penn drops by post-merger with MDC Partners to talk media networks, cross-agency collaboration, what it means to be a challenger holding company, the importance of fusing technology with creative (finally) – and the unlikely connection between his esoteric map collection and marketing.
The New Yahoo With Chief Business Officer Iván Markman
38:34Verizon Media is now officially … Yahoo. Guess everything old is new again. But how did we get here and where is the new Yahoo going? Iván Markman, chief business officer of Yahoo – formerly Verizon Media – joins to fill in the details.
Innovid CEO Zvika Netter
33:31Innovid was one of the earliest players in TV ad tech. The company will go public via SPAC in Q4, placing it in the growing herd ad tech unicorns. Netter discusses its origin story and future roadmap.
What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski
37:19The verification category has steadily expanded into adjacent areas like viewability, fraud and brand suitability. In this conversation, Zagorski talks about where he expects future innovation in the never-ending quest to measure quality in advertising.
Brand Safety Comes To Social And CTV
34:56CEO Lisa Utzschneider describes Integral Ad Science's brand safety efforts on TikTok and other social platforms. “It’s now a strategic imperative for marketers to protect their brands,” she says. “Our customers have become much more sophisticated."
Checking In With Open AP
43:14Open AP was founded as a consortium of national TV networks to coordinate their work on new ad initiatives. In this episode, CEO David Levy discusses its progress in helping those networks offer unified planning and audience matching for advanced campaigns that run across linear and streaming TV.