AdExchanger podcast

What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski

0:00
37:19
15 Sekunden vorwärts
15 Sekunden vorwärts

The verification category has steadily expanded into adjacent areas like viewability, fraud and brand suitability. In this conversation, Zagorski talks about where he expects future innovation in the never-ending quest to measure quality in advertising. 

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