WeInspire is the one and only podcast where WE come together with some of the most talented women in eCommerce and Digital Marketing. In this 13-week series, WE speak with Digital Directors, Heads of eCommerce, Marketing Directors and Global Digital Leads whose stories will help to inspire those up and coming superstars of today, in becoming the digital leaders of tomorrow.
Turn Step-Backs Into Stepping Stones Ft. Teresa Ktistaki
31:57In this episode, we unravel the fascinating journey of Teresa, the Head of eComm at Jo Loves, a premium fragrance brand. Embark on a captivating narrative as Teresa shares her background, from university days in Athens to studying political science and venturing into health economics. Uncover the pivotal moments that led her to London and her inspiring career progression, navigating the dynamic world of e-commerce.Tune in for insights on adaptability, networking, and the significance of mentorship in Teresa's career. Explore her excitement about the role of AI in the fragrance industry, envisioning a future where customers can experience scents at home. Get ready for a dose of inspiration as Teresa discusses her husband's influence, the importance of continuous learning, and her commitment to mentoring the next generation. Discover the secrets behind her success and the inclusive approach she takes with her team.This is more than a career journey; it's a celebration of resilience, innovation, and the collective power of shared experiences. Success is not solitary, but a result of collective inspiration and support.
Pack a Punch but Serve It With a Smile Ft. Lou Bennett
32:31WE bring you the remarkable journey of Lou, the Marketing Director at Benefit Cosmetics. Lou's story is a testament to challenging the status quo daily. With a background in journalism, she shares her experiences from the fashion world to media agencies, ultimately landing a dream role at Benefit. As a Benefit customer for years, Lou embodies the brand's values of empowerment, inclusion, and making people feel good.Lou reflects on the moments that shaped her career, emphasising the importance of being your authentic self and finding an environment where you can truly thrive. She provides insights into dealing with imposter syndrome, a challenge that many face.As a leader in a female-dominated business, Lou discusses the significance of female empowerment and the intentional effort to create space for the whole person. Benefit's commitment to authenticity goes beyond a strap-line, with a focus on training, leadership support, and continuous improvement.Lou leaves us with three powerful pieces of advice: embrace what makes you different, understand that hard work is part of the journey, and take ownership of your career while keeping doors open for those coming behind you.
It’s Not A Never, It’s A Not Right Now Ft. Carla Parry
38:39Join us as Carla Parry, Head of Digital Marketing at Tu Clothing & Sainsbury’s Beauty, shares her journey through two decades in marketing, from Microsoft to shaping social media strategies at Sainsbury's/Argos. She discusses the evolving landscape of digital marketing, the exciting role of AI, and the vital blend of art and science in successful campaigns. Carla's insights extend to the challenges and joys of balancing career and motherhood, the power of networking, and the impact of empowering leadership. Discover her inspiring career mantra, "If you find a job you love, you'll never work a day in your life," and explore what WeInspire means to her—an avenue for women to be heard, seen, and inspired by each other's remarkable work. Tune in for a conversation brimming with wisdom, motivation, and empowering stories.
If You’re Going To Eat an Elephant, Do It in Stages Ft. Rhea Fox
41:14Unlock the world of career pivots, leadership insights, and the dynamic intersection of marketing and data in this compelling podcast episode. Join Rhea Fox, a seasoned professional with a background in customer insights and analytics, as she shares her journey from eBay, Aviva, and Paperchase, ultimately landing in her current role at Ted Baker.In this candid conversation, Rhea explores the evolving landscape where data, marketing, and finance converge, emphasising the growing visibility of individuals with data backgrounds in senior leadership teams. She discusses the challenges and opportunities in the fast-paced world of B2C eCommerce, highlighting the importance of a positive leadership approach, clear communication, and strategic planning.
Turning Down Apple Ft. Jennifer Roebuck
1:00:25Join us on a captivating journey with Jennifer, a digital and marketing maven, as we uncover her incredible career trajectory. From almost becoming Head of Digital Europe at Apple to her 17 visits to Ibiza, Jennifer's life is full of surprises. Born to a fashion designer mom and an engineer dad, she kick-started her career at The Gap, venturing into digital media when it was in its infancy.Jennifer's impressive professional voyage includes key roles at Nectar, Orange, and Arcadia, with her CV ahead of its time. She's a pioneer in multichannel retail and an advocate for staying on the cutting edge of technology, AI, and brand strategy.Discover what inspires Jennifer, her thoughts on change, and her advice for those aspiring to a similar career. Join us for this insightful episode on innovation and personal growth.
Have a Career You’re Passionate For Ft. Michelle Gunn
46:22Meet Michelle Gunn, a working mom of two, juggling family and a successful career in the world of fashion retail. From humble beginnings in a retail store at 15, she climbed the career ladder, travelled the world, and studied retail business at university. Michelle’s worked with top sports and fashion brands, from Lillywhites to House of Fraser, to Debenhams and now as Head of Digital Trading and UX at Schuh, she's in charge of shaping the customer journey. Michelle shares insights on navigating a male-dominated industry, trusting your instincts, and finding your career path. Tune in for valuable advice on staying true to yourself, making tough decisions, and the soft skills that matter most in her line of work.
Know When Good is Good Enough Ft. Meeta Sodhi
35:35Join us for an insightful journey as we dive into the fascinating world of Meeta's career and life experiences. From dream holidays in Antarctica to her current role at Nike in Amsterdam, we explore the diverse paths that have shaped her journey.Meeta's story unfolds across continents. Born in India, raised in Australia, adulting in the UK, and now residing in the Netherlands, she's collected passports and experiences from around the globe. Starting her journey in IT and commerce, she shares her surprising first job in a bank's grad program that ignited her passion for marketing.Discover the challenges Meeta faced in bridging academia with the practicality of the working world, and how she found her niche in marketing. Her overseas adventures in the UK, working with dynamic companies like Giffgaff, John Lewis, and Photobox, provided invaluable experiences that drove her passion for change and innovation.Join us as we uncover the compelling journey of Meeta Sodhi, a trailblazer in the world of marketing, technology, and embracing the power of uniqueness.
Make Your Voice Heard Ft. Kat Winn
57:02Dive into the story of an extraordinary career that weaves through the dynamic world of digital marketing, a love for soaking up the sun's rays, and a passion for French music. Kat has been a driving force in e-commerce digital marketing, specialising in multichannel businesses that seamlessly blend physical retail stores with online emporiums. With an impressive in-house background Kat has worked with industry giants, including renowned brands like Wallis, River Island, TFG Brands London, Callaly, eBay, and Dunelm.We discuss the hurdles faced while balancing a career with motherhood and the unique challenges that arise. From being unfairly impacted for being a mother to the pressing need for workplace reforms that offer accessible opportunities and affordable childcare solutions, this podcast explores it all.Tune in as Kat shares invaluable insights and recounts her personal journey of resilience. Discover how pursuing your dreams is possible regardless of the evolving industry dynamics.
Sit at the Table, You Deserve To Be There Ft. Rebecca Connolly
35:30In this episode, we explore the remarkable journey of Rebecca Connolly, Head of Merchandising at Iceland, one of the most exciting brands in the UK retail scene. From an initial obsession with Jedward to a fast-paced career, Rebecca's path led her from a hybrid role in Social Media and Talent Management to her true passion in Marketing. Climbing the ranks at The Hut Group, she eventually became the eCommerce Manager for Lookfantastic Europe before landing at Iceland. Here, Rebecca thrives in the innovative eCommerce space, where understanding customer behaviour and embracing constant innovation is paramount.Rebecca's story is a testament to resilience and determination, where she learned to overcome challenges and seize opportunities. As a firm believer in the importance of people and culture, she emphasizes the value of soft skills and attitude in building successful teams. With a customer-centric approach, Iceland sets the stage for eCommerce success by always putting their customers first. Tune in to this inspiring episode to learn from Rebecca's journey, gain insights into the ever-changing eCommerce industry, and discover how passion, perseverance, and empathy drive her success.
Be Ahead of the Game: The Department With a 360 View Ft Jo Crawford
29:47Jo Crawford, Global Vice President Owned Digital and Orchestration at Pandora speaks to us about her incredible career. From studying film and creative industries to buying (with inspiration from Rachel Green in Friends), to digital marketing and then to a growing CRM role covering; websites, social and influencers.We talk about what it is like to relocate to Denmark, to notice when you start to outgrow your role and how a bold out-of-office can really help your work-life balance. Listen now to hear about Jo’s top tips in leadership and why the customer is so important.