Growth leaders are playing an outsized role on the future of web3. From deciding which wallets (if any!) to include in their onboarding flow, to how much customer data should be collected, the growth strategies they deploy will shape how the next generation of great businesses are built. On the Web3 Growth Podcast, we interview the leading web3 growth practitioners about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 and beyond.
Growing Yield Guild Games with Gabby Dizon
39:39Welcome to episode two of the Web3 Growth Podcast! 🦁 This week co-hosts, Justin Vogel, co-founder of Safary, and Quinn Campbell, co-founder of Superfine, explore quests, community, & user acquisition. The duo is joined by a very special guest, Gabby Dizon, the visionary founder of Yield Guild Games (YGG)! They embark on a deep-dive into the early growth strategies that catapulted YGG to the forefront of web3 gaming. Gabby shares the guild's early adoption of NFT-based scholarship programs and how automation played a pivotal role in scaling their operations. But that's not all! The conversation takes an intriguing turn as Gabby introduces "quests" as the native ad unit in web3. Justin and Quinn probe further into the role of community in YGG's meteoric rise, exploring how independent community managers and game-native creators have been instrumental in educating new players and efficiently moving them through the funnel. Whether you're a growth leader, a gaming aficionado, or just curious about the future of web3, this episode is packed with invaluable insights that you won't want to miss. Let's dive in 🎧 --- Send in a voice message: https://podcasters.spotify.com/pod/show/web3growth/message
Quinn Campbell (Sky Mavis) & Justin Vogel (Safary)
43:47Welcome to the first episode of the Web3 Growth Podcast! Join your hosts Justin Vogel, co-founder of Safary, and Quinn Campbell, VP of Growth at Sky Mavis, as they take you behind the scenes of web3's growth dynamics. Justin and Quinn start off the journey with an in-depth interview - of each other! Get to know your guides as they share their personal stories, from their unique backgrounds in area studies - China and the Middle East - to their current roles spearheading growth strategies at two leading web3 companies. Justin at Safary, the burgeoning tech product taking on attribution in web3, and Quinn at Sky Mavis, the developers behind web3's largest game, Axie Infinity. Dive into a conversation that goes beyond the usual narratives and into the heart of what it means to drive growth in this exciting new world. How do you navigate the challenges, develop tech stacks, and implement strategies that work in the wild world of web3? Justin reflects on how studying the Middle East has broadened his perspective and deepened his understanding of how history, culture, and communities shape society. A crucial aspect of growth is understanding people and systems, after all. Quinn shares his fascinating journey through Asia and traditional mobile games publishing, working with young, ambitious studios and realizing the disheartening realities of the games distribution industry. This episode is a candid, insightful exploration of the hosts' unique journeys and their strategies for growing B2B and B2C companies in web3. From identifying gaps in traditional industries to implementing strategies in the dynamic web3 landscape, this is a must-listen for anyone interested in the future of digital growth. Join us for an enlightening conversation that feels long overdue. Let's dive in 🎧 --- Send in a voice message: https://podcasters.spotify.com/pod/show/web3growth/message
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