We Bought A Brand!

Send us a textWe're On SubstackLet's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. Join us on Substack (it's free)Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

Send us a text🔥 8 Steps to a $100M Business Exit 🔥Want to learn how entrepreneurs sell their companies for hundreds of millions? In this video, I break down the 8-step blueprint that I’ve learned from M&A masterminds, business owners who’ve exited for 9 figures, and my own journey scaling brands. If you want to build, scale, and sell a business for life-changing wealth, this is your roadmap!Here’s what you’ll learn in this video:✅ Why thinking about your exit before you start growing changes everything✅ How to identify businesses worth acquiring—and avoid buying a “job”✅ The mindset shift from working in your business to working on your business✅ Why recurring revenue and subscription models are the holy grail for buyers✅ How to use M&A to shortcut growth instead of starting from scratch every timeWe're On SubstackLet's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. Join us on Substack (it's free)Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

Send us a textGet exclusive access to a powerful session from our latest live event!In this raw and energetic talk, Justice breaks down the critical mindset shifts needed to scale from a 6-figure hustler to an 8-figure movement maker. He reveals the common traps that keep entrepreneurs stuck and provides a clear framework for building a brand that inspires obsessive loyalty.This isn't just theory—it's a playbook forged from years of working with hundreds of brand owners.In this live session, you'll learn:The 3 Tiers of Brand Ownership: Are you a Hustler, a Business Owner, or a Movement Maker?The #1 Shift You Must Make: Why you have to sell transformation, not just products.The Power of a "Psychotic Philosophy": How to create a belief system that builds a fanatical following.Real-World Case Studies: How brands selling coffee, t-shirts with holes, and even pens built massive movements from scratch.The Leadership Mindset that separates the plateaus from the exponential growth curves.Please note: This is a recording from our live event to give you that unfiltered, "in-the-room" feel!We're On SubstackLet's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. Join us on Substack (it's free)Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

Send us a textWhat do you do when your first business acquisition doesn't live up to expectations? In this strategy session, we pull back the curtain on our supplement brand, Dr. Barry's, and reveal why we're making a major pivot. Instead of trying to fix a struggling product, we're building a system to acquire a new, successful brand with built-in momentum.In this episode, you'll learn:A candid look at our first acquisition: why profits are up even as revenue struggles.The big pivot: Why we're shifting from fixing a brand to buying a new one.Building an engine for acquisitions: Our strategy for finding on-market and off-market deals.The "Shark Tank" Effect: Navigating sellers' unrealistic valuation expectations.Key takeaways on momentum, creative deal structuring, and what really drives a successful business.We're On SubstackLet's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. Join us on Substack (it's free)Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

In this eye-opening episode, we reveal why our revenue is down 25% but our profit is up 60% - and the tough decisions we're making as a result.Our Amazon reviews dropped to 3.7 stars (displaying as 3.5 stars), crushing our conversion rateDeclining subscription numbers tell us the brutal truth: our "winning" product isn't winning anymoreHow cutting our ad spend in half led to significantly higher profits ($4,500 vs $2,800 last month)The pivot strategy: launching our liver support supplement while shifting Reflux Essentials to Shopify where our reviews are strongerSometimes the path to growth means acknowledging what's not working. Listen in as we share the real numbers and our plan to turn things around with our new "perpetual sales machine" strategy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

Send us a textIn this eye-opening episode, we reveal why our revenue is down 25% but our profit is up 60% - and the tough decisions we're making as a result.Our Amazon reviews dropped to 3.7 stars (displaying as 3.5 stars), crushing our conversion rateDeclining subscription numbers tell us the brutal truth: our "winning" product isn't winning anymoreHow cutting our ad spend in half led to significantly higher profits ($4,500 vs $2,800 last month)The pivot strategy: launching our liver support supplement while shifting Reflux Essentials to Shopify where our reviews are strongerSometimes the path to growth means acknowledging what's not working. Listen in as we share the real numbers and our plan to turn things around with our new "perpetual sales machine" strategy.We're On SubstackLet's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. Join us on Substack (it's free)Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

Send us a textIn this episode, we share insights from our first PPC Fun House event, discuss our next acquisition plans, and reveal what's coming for Dr. Barry's that could change everything.Our inaugural mastermind event showed us most entrepreneurs chase short-term hacks instead of building sustainable systemsTravis shares his "defense mode" mindset when considering larger acquisitions ($200K-$1M in profit range)Exciting update: New Dr. Barry's product launching soon with 4.8-star reviews and our "perpetual sales machine" strategyVisit freedombrands.net if you're running a supplement brand with great products but struggling with operations.We're On SubstackLet's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. Join us on Substack (it's free)Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

Send us a textWe discuss their strategic pivot after March's sales drop. Learn how we cut ad spend to boost profits despite lower revenue, our battle with Amazon review challenges, and our NEW plans to launch a liver support supplement. Plus, hear about our cash flow strategy and how they're balancing current brand growth with preparing for their next acquisition.We're On SubstackLet's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. Join us on Substack (it's free)Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

Send us a textIn this episode, Travis shares back-to-back monthly reports for Dr. Barry's. February showed 10% growth with $25K revenue through their "Perpetual Sales Machine" strategy focusing on off-Amazon traffic. March revealed a strategic pivot - cutting ad spend to prioritize profitability over growth after review challenges, resulting in higher weekly profits despite lower sales. Tune in to hear their candid discussion about product challenges and exciting plans for a third formulation.We're On SubstackLet's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. Join us on Substack (it's free)Get even more behind-the-scenes updates:We Bought A Brand official substack site- Subscriber only newsletter- Notes and micro-updates in between our episodes- Subscriber only chat accessIt's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

Hey there,Travis here with our February numbers and a behind-the-scenes look at what's actually driving our growth right now.First, the headline stats:* Amazon: $23,189 (up 10% from January)* Shopify: $2,500 (up from $1,800 in January)* Total: ~$25,000 for FebruaryNot bad for the shortest month of the year! And here's what's really interesting: we're already seeing March trending 20% up from February. That's consistent with our current pattern of roughly 20% month-over-month growth.But the real story isn't in those topline numbers. It's in what's happening underneath.The "Silent" Profit Machine vs. The Growth EngineOur business is essentially two products with completely different strategies:Hiatal Health (our "silent" profit machine):* Pulls in $1,000-$1,500/week on Amazon* Minimal ad spend ($150-$200/week)* Ad-to-revenue ratio of just 10-15%* Generates $8,000-$10,000 in pure profit each quarter* Basically runs on autopilotReflux Essentials (our growth engine):* Did $41,000 this quarter already (up from $29,000 last quarter)* Actually lost us $600 in February alone* Where we're investing nearly all our profitWhy would we pour money into a product that's losing money? Because we're building something bigger than immediate profit.The Perpetual Sales Machine (Our Secret Weapon)Here's what most Amazon sellers miss: they obsess over Amazon PPC and ignore the power of building brand awareness off-platform.Let me show you our February ad spend breakdown:* Amazon PPC: $1,000* Off-Amazon Marketing: $9,255That's not a typo. We spent 9X more OFF Amazon than ON Amazon.The fascinating result? People are starting to search for us BY NAME on Amazon. Our top three converting campaigns are now all brand-related keywords:* "Dr. Barry's"* "Reflux Essentials"* Brand defensive campaignsOur first non-branded keyword campaign ranks 4th... with just 8 sales a month.How We're Building This Machine* UGC Content: We pay $50-80 per video just to get more visibility (not directly for sales)* Google Ads: We send traffic to problem-based articles (like "Home Remedies for Acid Reflux") with:* Influencer videos at the top* Full educational content* Email capture offering acid reflux resources* Our product ads strategically placed* Facebook Ads: Recently increased from $300 to $600/week, driving Shopify sales but ALSO increasing those branded Amazon searchesThe result is a flywheel effect: more off-Amazon awareness → more branded searches → higher conversion rates → more sales → more profit to reinvest.What This Means For YouIf you're running an e-commerce brand, especially in the supplement space, this approach might be worth testing. Most sellers are fighting for those generic keywords while ignoring the power of building a real brand that people search for by name.And if you're an investor watching this space, this is exactly why our approach is different. We're not just optimizing existing systems - we're building brands with staying power and cross-platform presence.Our year-over-year growth is now at 151% since taking over Dr. Barry's, and we just celebrated our first anniversary of ownership. With this perpetual sales machine strategy, I'm confident we're just getting started.What do you think about this approach? Would you be willing to sacrifice short-term profit for long-term brand building? Hit reply - I'd love to hear your thoughts.Until next time,TravisP.S. If implementing your own perpetual sales machine strategy sounds interesting but overwhelming, that's actually what we help clients with at Profitable Pineapple. Doing $1M+ in revenue? Apply for our agency. $100K+? Check out our coaching program. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com