Voice Notes from the Creator Economy

Sara McCorquodale, CEO and founder of CORQ, is taking you on holiday with the family this week. In this special episode of Voice Notes from the Creator Economy, Sara sits down with her 15-year-old niece to find out what makes Gen Z tick straight from the horse's mouth. Tune in to this five-minute episode to find out: How Shark converted this Gen Z shopper What she likes to see on social media And why she disagrees that filters are damaging

Drawing from our just-released deep-dive report Christmas Unwrapped 2023, this week's Voice Note looks at how brands can work with creators to drive consumer engagement during the festive period. While much of the normal advice still stands, our report interviewed experts in the field for their advice on how to balance the need for commercial success against the backdrop of a particularly challenging economic landscape. Join Sara for her three top tips in just over three minutes...

Much like traditional consumer brands, press outlets are facing a real struggle in reaching and, crucially, retaining new audiences. Can influencers bridge the gap? Speaking from her experience as a Condé Nast editor, Sara McCorquodale understands the power influencers have to elevate the press’ messaging, exposing outlets to unfamiliar readers while also providing different perspectives on important stories.  So how do you incorporate influencers into the conversation? Tune in to find out how Sara managed it first hand.

While the idea of France putting their influencers in jail might seem like a farfetched follow up to their 18th century revolution, it could actually become reality sooner than you’d think. In this week’s Voice Notes from the Creator Economy, Sara explains the ramifications of a new bipartisan bill approved by lawmakers in France which will introduce much harsher penalties for influencers who promote products from within certain industries or who engage in fraudulent activities. Tune in to hear the CEO and founder of CORQ unpack the new regulations in under three minutes.

Few sectors of the creator economy garner as much backlash as parenting influencers right now. With trolls dedicating their time and energy to slandering mothers and fathers and even attempting to have children removed from their parents, how can brands make sure they’re not wading into collaborations carelessly? In this week’s Voice Notes from the Creator Economy, Sara provides an overview of the status quo for parenting influencers and the trolls out to bring them down, and advice for the brands hoping to work with the victims of these attacks.

The CORQ original report Decoding Gen Alpha is available to members now. But if you’re looking for a sneak peek then you’re in the right place. In this week’s Voice Note from the Creator Economy, Sara is doling out three major learnings she took from the research and writing of CORQ features director Emilie McMeekan who interviewed a range of industry leaders, from agency founders to social commentators, in the development of the report.  But for the time poor or those yet to partake of their free CORQ trial, let’s get the headlines in just over three minutes. We're talking: How they interact with the internet compared to their predecessors and what this means for their wider behavioural profile Why they’re world is virtual, not just digital And how they ended up more resilient than Gen Z and millennials

If there's one thing influencers know, it's how to build their personal brand. Whether they’re reviewing the latest beauty launches or sharing their gardening projects, we all know it’s the people we keep coming back for as much as it is the content - or maybe even more.  So what can business professionals learn from influencers? A lot, actually. Sit down with our CEO and founder for a five minute crash course on building your personal brand, informed by her years in influencer marketing as well as her consultation with celebs and politicos.

In what will for some be a once-in-a-lifetime experience, the UK is set to crown a new monarch this Saturday. After the demise of the generally well regarded Queen Elizabeth II, her somewhat less popular son King Charles will soon officially take up her mantle.  But how’s this development panning out online? What’s got the American’s giggling? How is chicken skin involved? And where are brands getting their coronation collabs right? Find out in under four minutes in this coronation special of Voice Notes from the Creators Economy with Sara McCorquodale, CEO and founder of CORQ.

While tabloids and online forums line their pages (and pockets) with tales of influencer wrong-doings and underhand dealings, in this week’s Voice Note Sara McCorquodale is looking at a pocket of individuals who seem to be openly flouting advertising regulations: celebrities.  Do celebrities even need to follow advertising guidelines? Are influencers unequally targeted? Why is there still so much confusion on the subject? All this and more in under four minutes in this week’s Voice Note From The Creator Economy.

In this week’s Voice Note from the Creator Economy, CORQ. CEO Sara McCorquodale draws on her former experience consulting on political digital strategy to answer the question Biden’s team are betting on in the 2024 presidential election: can influencers sway the tide of political campaigns? Does an influencer strategy have a place in modern politics? How would Biden’s approach translate in the UK? Could lifestyle YouTubers be the secret weapon for social-media savvy politicians? All this and more in four minutes with this week’s Voice Note from the Creator Economy.