Untapped Marketing

The Return of Live Events: Planning For Success | Episode 27 Face-to-face events can be a great way to generate new meetings and network with potential new clients. However, events are not a golden ticket and simply 'showing up' will not guarantee success. Planning is crucial and in order to make the most of an event, companies need to do their homework long before the event commences. This episode gives a framework you can use to plan for live event success.  Get In Touch: www.danielmurraymarketing.com

What To Do When Your Leads Aren't Converting | Episode 26 Lots of leads coming in but no closed deals? This episode will get you back on track. Get In Touch: www.danielmurraymarketing.com

Omnichannel Marketing: What To Consider | Episode 25 Omnichannel marketing is all about making sure a customer's interaction with a brand is consistent and seamless. There are things to consider before adding spend and resources to an omnichannel strategy.   Get in touch: www.danielmurraymarketing.com

Cold Emails That Work | Episode 24 Cold outreach is hard. Lead generation is hard. Demand generation is hard. Here are some secrets I've learned from sending ten years of trying to get prospects to engage with cold marketing emails. Get in touch: https://www.danielmurraymarketing.com/

Summary Bounce Rate Versus Exit Rate & How To Calculate Both | Episode 23 Get in Touch at www.danielmurraymarketing.com Useful Resources ttps://www.optimizely.com/optimization-glossary/bounce-rate/ https://www.wordstream.com/blog/ws/2016/04/07/reduce-bounce-rate

Summary Your leads-to-close ratio represents the number of sales you made compared to the number of leads you began with. To calculate this listen to this short podcast. (Calculation explainer starts at approx 43 seconds in). Thanks to a UK Start-Up Listener for the inspiration for this explainer episode. Get In Touch: www.danielmurraymarketing.com

Summary  Mentoring can transform how business leaders achieve their goals. However, mentees often struggle to get the most value from their hired consultant. This episode gives real advice on how to maximize the relationship between mentor and mentee.  Get in Touch at www.danielmurraymarketing.com Thanks for listening.

Episode 20 Lead generation and demand generation may sound the same, but these two strategies can help your business in different ways. Listen to unpack exactly how.  Get in touch: www.danielmurraymarketing.com

Outsourcing Digital Marketing : Should You Do It? Are you on the fence about outsourcing some or all of your marketing function? This podcast will clear things up for you. Get In Touch: www.danielmurraymarketing.com

Pricing is one of the most important growth levers in your business. In this podcast I'll look at how to use pricing structuring to plan B2B SaaS pricing strategy to fit your market.  Get In Touch: danielmurraymarketing.com