Totally On Brand

Our Season Finale is finally here, and we're wrapping up an incredible season with a conversation that has become synonymous with the festive season in Nigeria and beyond—Detty December.What began as a playful phrase has evolved into one of Africa's most powerful cultural and economic phenomena. But how did it happen? And what lessons can businesses, entrepreneurs, marketers, policymakers, and innovators learn from it?Hosts Temi Akinsanya and Tobi Hamilton are joined by Tolulope Fasanya, Head of Research at Nairametrics, for a fascinating conversation that goes beyond the parties and nightlife to examine the business behind the buzz.In this episode, we explore:How Detty December evolved from a catchy phrase into a global cultural movement.The power of positioning and storytelling in creating mainstream phenomena.The economic impact of Detty December on tourism, hospitality, entertainment, aviation, transportation, real estate, and other sectors.Its contribution to Nigeria's GDP and broader socio-economic influence.Why brands, governments, and entrepreneurs should pay attention to cultural trends.What Detty December teaches us about building movements that create lasting economic value.More importantly, this episode challenges you to think differently.Every global movement starts somewhere. A simple phrase, an idea, or a single event can grow into something that shapes culture, creates industries, influences economies, and becomes part of everyday language. Detty December is proof of that transformation.Watch, learn, and join the conversation.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: ⁠⁠[email protected]⁠⁠Spotify: @TotallyonbrandApple podcast: @TotallyonbrandConnect With the Hosts:Tobi: @misshamiltonTemi: @temimakinsanya

In this episode of Totally On Brand, hosts Temi Akisanya and Tobi Hamilton sit down with Addy Awofisayo, a creative economy strategist, for an insightful conversation on what it truly means to lead in today's creative economy.As the creative industry continues to shape culture, influence consumer behaviour, and drive economic growth, leadership requires more than expertise—it demands resilience, strategic thinking, and the ability to inspire innovation in highly competitive environments.Drawing from her leadership journey, Addy shares candid insights into the realities of being a female executive in the creative economy, the challenges of leading diverse teams, making high-impact decisions, navigating career growth, and sustaining excellence in one of the world's most dynamic industries.In this episode, we explore:What it means to be a leader and executive in the creative economyThe unique leadership struggles women face in competitive industriesHow the creative economy influences culture and shapes the future of businessBuilding influence, credibility, and resilience as a leaderPractical lessons on career growth, leadership, and long-term successDon't forget to Like, Comment, Subscribe, and Share this episode with someone building a career in the creative economy. Watch, share, like and subscribe.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: ⁠⁠[email protected]⁠⁠Spotify: @TotallyonbrandApple podcast: @TotallyonbrandConnect With the Hosts:Tobi: @misshamiltonTemi: @temimakinsanya

This week, Temi and Tobi are talking about one of the most important conversations in marketing, business, and culture today: The Illusion of Inclusion — Who Actually Gets Access?We talk a lot about inclusion, but who actually gets access?Who gets the invitation?Who gets the recommendation?Who gets the seat at the table?In this episode of Totally On Brand, we unpack the gap between visible inclusion and real opportunity. From awards and fellowships to themed campaigns and recognition platforms, we ask the difficult questions: Are opportunities really based on merit, or are they shaped by visibility, PR, and the right networks?We explore why representation doesn't always translate into funding, growth, influence, or meaningful advancement—and what genuine access should actually look like.If you've ever wondered who gets chosen, why some people seem to move ahead faster than others, or whether inclusion has become more performative than impactful, this conversation is for you.Watch, share, like and subscribe.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: ⁠⁠[email protected]⁠⁠Spotify: @TotallyonbrandApple podcast: @TotallyonbrandConnect With the Hosts:Tobi: @misshamiltonTemi: @temimakinsanya

Most workplaces weren't intentionally built to exclude. But many still do.This week on Totally On Brand, we're asking the questions many organisations avoid: What does an inclusive workplace actually look like? And are we doing enough for persons with disabilities?Joining us is Mrs. Adenike Dasola Lawal, who has spent years advocating for more inclusive workplaces for persons with disabilities in Lagos, Nigeria. Through her work, she has championed conversations around accessibility, equal opportunity, and creating work environments where everyone can thrive.In this episode, she challenges the way we think about accessibility, disability, and what genuine inclusion should look like at work. Together, we explore why many workplaces continue to exclude people not always by intention, but by design and what organisations can do to change that.Whether you're a business leader, HR professional, entrepreneur, policymaker, or someone passionate about creating equitable workplaces, this episode will challenge your assumptions and leave you with practical insights you can apply.We'd love to hear from you: Do you think most workplaces are truly inclusive, or do we still have a long way to go?Share your thoughts in the comments.Watch, share, like and subscribe.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: ⁠⁠[email protected]⁠⁠Spotify: @TotallyonbrandApple podcast: @TotallyonbrandConnect With the Hosts:Tobi: @misshamiltonTemi: @temimakinsanya

Most people hear "office politics" and immediately think of gossip, favouritism, and unhealthy competition. But the truth is, workplace dynamics are a part of every organisation, and understanding them can make a huge difference in your career.In this episode, we sit down with Adetoun Adele – a seasoned human resources professional and the founder of Bridgemead Consulting and PeoplePulse Africa to have an honest conversation about navigating the workplace without losing your integrity.We talked about:• The recruitment process and how workplace dynamics begin long before you get the job• Understanding workplace relationships and influence• The reality of office politics• Building influence without playing dirty• Growing your career while staying true to your valuesIf you've ever wondered how to stand out, build meaningful relationships at work, and progress in your career without getting caught up in unnecessary drama, this episode is for you.Watch, share, and let us know your thoughts in the comments.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: ⁠⁠[email protected]⁠⁠Spotify: @TotallyonbrandApple podcast: @TotallyonbrandConnect With the Hosts:Tobi: @misshamiltonTemi: @temimakinsanya

This week, we have no guests, and the ladies are diving into a topic that feels more relevant than ever: what does success really look like when you're no longer trying to prove yourself to the world? In this episode, we explore what it means to win on your own terms, even when your journey looks different from everyone else's. From career pivots and business growth to personal fulfillment and evolving priorities, this is an honest conversation about embracing your season, trusting your path, and creating a life that feels meaningful to you. If you've ever felt behind, questioned your progress, or wondered whether the life you're building truly reflects what you want, this conversation is for you. Join the conversation and tell us: How has your definition of success changed over the years? Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: ⁠⁠[email protected]⁠⁠ Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya

Everyone wants influence, but not everyone understands what it truly takes to build it. In today’s world, influence is often measured by reach, numbers, and visibility. But real, lasting influence goes deeper than that. It is built on trust, authenticity, and the ability to create genuine impact that outlives trends and algorithms. This week on Totally On Brand, we are joined by The Premium Pie. And if you have ever called yourself a Premium Pie, then you already know how deeply Nicole Chikwe’s influence runs—beyond media, beyond entrepreneurship, and into real community impact. We sit down with Nicole Chikwe—media personality, entrepreneur, screenwriter, and founder of The Premium Pie Collective for a powerful conversation on The Power of Authentic Influence: Building Trust, Community, and Long-Term Impact. Together, we explore what it really means to build influence that matters: From creating meaningful communities, to building opportunities beyond social media algorithms, Nicole shares timeless insights on how to cultivate a brand and voice that people don’t just see but remember. If you are a founder, creator, marketer, or personal brand builder, this episode is your reminder that authentic influence isn’t about being everywhere—it’s about being impactful where it counts. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: ⁠⁠[email protected]⁠⁠ Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya

We have our first guest of the season — Stephanie Anyamele. She is a chartered accountant, the Founder and Managing Principal of Charles Ardor and Company, and serves as an Independent Non-Executive Director at Addosser Finance. With extensive experience working closely with MSMEs and investors, she brings deep clarity to today’s evolving financial landscape. In this episode, we break down Nigeria’s New Tax Reform Policy and what it truly means for MSMEs, entrepreneurs, and investors operating in today’s economy. We go beyond headlines to understand how these reforms will affect business structure, compliance, profitability, and long-term investment strategy. In this episode, we discuss: - What the new tax reform policy actually means in practical terms for Nigerian businesses - Key changes MSMEs need to urgently understand to stay compliant - How the reforms may impact cash flow, pricing, and business operations - Opportunities hidden within the new tax structure for small and growing businesses - How MSMEs can position themselves for sustainability under the new system Whether you’re a business owner, investor, or simply trying to understand how Nigeria’s tax landscape is evolving, this conversation gives you clear, actionable insight to help you stay ahead. If you’re building a business or investing in Nigeria, this conversation is essential listening for staying informed and ahead of the curve. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: ⁠⁠[email protected]⁠⁠ Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya

In this episode, we’re sharing the real story behind how two women met at a restaurant, instantly connected, and slowly built a podcast into a growing business. From the early uncertainty to creating structure, systems, partnerships, and scaling intentionally, we’re breaking down every stage of the journey. This conversation is for anyone with an idea they can’t stop thinking about — especially if you’ve ever considered building something with another person and wondered what makes a partnership actually work. We talk honestly about figuring things out as we grow, making decisions without having all the answers, building a brand from scratch, and learning how to turn passion into something sustainable. In this episode, we discuss: - How do you start a podcast with no clear roadmap? - What does it take to grow a creative idea into a business? - What should you consider before going into a partnership? - How do you build systems and structure while still evolving? We hope this conversation reminds you that growth doesn’t always come from having everything figured out — sometimes it comes from starting anyway. Don’t forget to like, comment, and subscribe for more conversations on business, branding, creativity, career and growth. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: ⁠⁠[email protected]⁠⁠ Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya

We are back… and we can’t believe it’s already Season 4! If there’s one thing Temi and Tobi loves, it’s analysing brands—and in this episode, we’re taking it up a notch. This time, we are diving deep into brands that have mastered the art of collaboration, both globally and locally, we’re analysing the partnerships that didn’t just make noise—but actually worked. - Why are more brands choosing collaboration over competition? - What separates a successful partnership from a failed one? - And how can businesses leverage strategic alliances to scale faster, smarter, and stronger? Temi and Tobi unpack: 1. Iconic brand collaborations and what made them click 2. Why they are a strategic fit 3. Key lessons brands (and even creators) can apply immediately If you’re a brand owner, marketer, entrepreneur, or just love seeing how collaboration can help you scale, this episode is for you. Don’t forget to like, comment, and subscribe—and tell us your favourite brand collaborations! Stay connected with us:Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: [email protected] Spotify: @Totallyonbrand Apple Podcast: @Totallyonbrand Follow the hosts: Tobi: @misshamilton Temi: @temimakinsanya