TOPLINE HOTLINE: As a CRO, how should I approach annual planning?

We welcome back David Obrand, CEO of Salesloft, for a lively discussion on navigating the shifting world of enterprise sales. David dives into his company's strategic move toward enterprise growth, highlighting why focusing on profitability and staying adaptable is crucial in today’s unpredictable economy. They also explore how AI is shaping sales, the hurdles of staying competitive, and how go-to-market strategies are evolving to meet the moment. Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen now. If you haven’t already, make sure to check out David’s first Topline appearance where he discusses the three pillars of navigating the enterprise market. Want more? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter.  

In this episode of the Revenue Leadership Podcast, host Kyle dives into the complexities of hiring top-tier sales talent with Asad Zaman, CEO of Sales Talent Agency and co-host of Topline. Together, they explore the unique challenges of recruiting in the tech industry, where demand for skilled salespeople often outpaces supply. Asad shares why a structured hiring process is crucial—from a well-thought-out launch phase to a detailed scorecard for assessing candidates. The conversation also covers the importance of qualities like emotional intelligence, strategic empathy, and focused curiosity in sales roles, and how a professional hiring approach can attract top talent and strengthen an employer's brand. If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday. Want more content from the Topline media family? Listen to Topline Podcast with Sam Jacobs, AJ Bruno, and Asad Zaman. Join the Topline Slack channel to engage with hosts, guests, and other listeners. Subscribe to Topline Newsletter written by Asad Zaman.

In this episode of the Topline podcast, hosts Sam, AJ, and Asad sit down with Alon Alroy, Co-Founder and CMO of Bizzabo, to explore the ever-changing world of event technology. Alon opens up about Bizzabo's journey, from navigating the challenges of COVID-19 and the boom in virtual events to the exciting return of in-person experiences. They also dive into how AI is shaping personalized event experiences and the growing importance of standing out in an increasingly competitive market. Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen to the first two episodes now. Want more? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter.

In this episode of The Revenue Leadership Podcast, Mark Niemek, Chief Revenue Officer at Salesloft, opens up about his journey from Salesforce to Salesloft. He talks about the company's shift from being product-driven to a platform-focused organization and shares his thoughts on the critical role of operational discipline, transforming talent, and preserving company culture during times of change. Mark also highlights the power of a unified sales strategy, stressing how a consistent framework can boost forecasting accuracy and improve deal management. Next week will be the last episode of The Revenue Leadership Podcast to be featured on the Topline feed. If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday. Want more content? Join the Topline Slack channel to engage with hosts, guests, and other listeners. Subscribe to Topline Newsletter written by Asad Zaman.

In episode 80 of Topline, host Sam, AJ, and Asad sit down with David Spitz, a former investment banker turned entrepreneur, to tackle the topic of GTM efficiency. Together, they dive into the growing challenges SaaS companies face as GTM efficiency metrics continue to decline. David introduces a new metric that compares sales and marketing spend to net changes in ARR, highlighting a troubling trend of inefficiency across public SaaS companies. They unpack the implications of this shift, examine how economic factors are shaping the landscape, and discuss how SaaS business models are evolving in response. Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen to the first two episodes now. Want more? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter.  

If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday. Want more content from the Topline media family? Listen to Topline Podcast with Sam Jacobs, AJ Bruno, and Asad Zaman. Join the Topline Slack channel to engage with hosts, guests, and other listeners. Subscribe to Topline Newsletter written by Asad Zaman.

In episode 79 of Topline, Sam and Asad sit down with Benedict Evans to discuss the rapid evolution of AI. Together, they explore AI’s growing impact on businesses and the economy, with Benedict offering expert insights on the scalability of AI models and the challenges companies face in staying competitive. The conversation also delves into AI’s implications for the job market and its role in shaping the future of enterprise software. Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen to the first two episodes now. Want more? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter.  

On this episode of the Revenue Leadership podcast, host Kyle Norton chats with Dini Mehta, former CRO of Lattice, to uncover the art of scaling through a multi-product strategy. Dini shares her journey of transforming Lattice from a single-product company into a thriving multi-product powerhouse. Together, they explore the nuances of launching new products, structuring teams for success, and driving engagement with thoughtful incentives and enablement. This episode is packed with insights for revenue leaders looking to tackle growth through innovation. Dive deeper into Dini’s insights on revenue leadership and team building on her LinkedIn and Twitter pages. If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday. Secure your ticket to GTM2024 in Austin, TX (October 14 - 16), and don’t forget to use the code TOPLINE for 15% of your ticket. Want more content? Join the Topline Slack channel to engage with hosts, guests, and other listeners. Subscribe to Topline Newsletter written by Asad Zaman.  

In this episode of Topline, Sam and Asad welcome Kyle Norton, CRO of Owner.com and new host of the Revenue Leadership Podcast. The discussion kicks off with insights from a recent episode featuring Jason Lemkin, where they explore the dynamics between boards and CROs, emphasizing the importance of trust and the challenges of fear in leadership roles. The conversation also delves into the evolving role of RevOps as a critical support function, highlighting its impact on organizational efficiency and productivity. Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen to the first two episodes now. Want more? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter. Secure your ticket to GTM2024 in Austin, TX (October 14 - 16), and don’t forget to use the code TOPLINE for 15% of your ticket.  

Pavilion is thrilled to introduce The Revenue Leadership Podcast with Kyle Norton, now part of the Topline media network. In the second episode, Kyle sits down with Kevin “KD” Dorsey, CRO of finally. KD opens his mind to us, sharing insights from his extensive experience building successful startup sales teams. He highlights the critical role of developing comprehensive playbooks, focusing on five key pillars: people, prospects, problem, process, and product. Kevin also offers practical advice for sales leaders on tackling high-impact challenges and nurturing a culture centered on continuous learning and growth. You can get all of these concepts and more via Sales Leadership Accelerator and on KD’s LinkedIn page. If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday. Join the Topline hosts and 800+ B2B executives in Austin for GTM2024. Use the code TOPLINE for 15% of your ticket. Want more content? Join the Topline Slack channel to engage with hosts, guests, and other listeners. Subscribe to Topline Newsletter written by Asad Zaman, Co-Host of the Topline podcast.