S3 E8: Serving Books š How authors can work with book shops and book sellers
Welcome to episode 8 of Serving Books: from inspiration to publication, the podcast for every industry-outsider who, like me, has lots of questions about how a book goes from being an idea, to landing in readersā hands.If youāre enjoying the series so far, please share it with all your writerly friends to help me reach more listeners, or if you rate, review and subscribe wherever you get your podcasts this will help the algorithms do their magic šŖ Serving Books answers questions likeā¦āš» How do you get words on the page?š Which is the right publishing path for you?š¤ Whatās involved in the different stages of editing?šŖ How to snag an agent and negotiate a book deal?š¤ What are the best ways to work *with* your publisher to prepare and promote your book?š£ļø How might you self-drive your book promotion, whether youāre indie or traditionally published?š Whatās the booksellerās view on how they select the titles theyāre going to back?ā¬ļø How can you keep the ball rolling after publication?š® And how might you future-proof your career as an author?When I first started planning this podcast series I knew I wanted to speak to a bookseller about the process of exactly how books end up in book shops.Immediately, I decided that the only bookseller that would do was Ruth Wallbank-Hughes because Ruth is the founder of Drop City Books, a community-focused book shop in my home city of Stoke-on-Trent. So far, so what, you might be thinking, but if youād indulge me for a minute Iād like to explain what this conversation means to me.Stoke is one of those places often described using that horrible, reductive phrase, āleft behindā. It has always been a working class city so of course it bears the scars of 80s Thatcherite Britain and forty years later - for many reasons - there are few signs of the kind of regeneration enjoyed by its bigger, flashier neighbours, Liverpool, Manchester and Birmingham.Stoke tends to only appear in the news headlines when there are riots, or hate-fuelled right wing protests, or when itās been voted as the worst place in the country to live. In the months and years following the EU referendum in 2016, journalists would only make the trip to Stoke to ask why so many people voted Leave, and in the 2019 General Election the city did its bit to obliterate the Red Wall when all three of its parliamentary constituency seats turned blue.When youāre a left wing progressive who believes in class solidarity, who celebrates and welcomes difference and diversity, who thinks immigration strengthens a country, who is married to a Nigerian, and who has two brown children, itās⦠complicated to call Stoke home.But Iām also proud of my home city - of its heritage and its history, of its humour and its unique accent. Stokies - or Potters as weāre known, thanks to the areaās historical ceramics industry - are self-effacing, down-to-earth, and distinctively friendly people.We call everyone āduckā as a term of endearment, and in Stoke an oatcake isnāt a cheese biscuit, itās a savoury pancake, made with secret recipes that get passed down through generations, that you load up with warm fillings, and to be honest you basically havenāt lived until youāve eaten a hot, cheese-and-bacon filled oatcake fresh from the griddle. Itās a place where every school child learns the playground rhyme, Cos yer kick a bo agin a wall an' yed eet till eet bosts ar can cos thay, keeping little bits of a dying dialect alive. And itās one of the few places in the country where people correctly pronounce the word, book.To repeat - thatās booook - like coooook, loooook, and hoooooook š
More seriously, Stoke hasnāt always made it easy to love it, but itās still my home, itās in my DNA. I canāt help myself.And then Drop City Books popped up in my Instagram timeline a couple of years ago - a rare moment of gratitude for the algorithms - and I got so excited!Book shops are never just shops that sell books - theyāre portals to other worlds, places to be curious and open your mind to learn new things, theyāre gathering places for ideas, and people - but for me, Drop City Books feels like even more than that.It feels like light and hope and belief that things can be better and Ruthās warmth and humour, and even the colourfulness of her book shop, feel like all the best things about my home city rolled into one.So - at this point you might be thinking, for godās sake Nicola get on with it⦠and I will! I promise. I really hope you enjoy listening to this conversation as much as I enjoyed having it - please welcome Ruth the founder of Drop City Books, based in Stoke-on-Trent - or, as she puts, it āthe centre of the known universeā š Psst⦠Starting on Monday 31st August, Iām hosting a FREE seven day āļøWAKE UP INSTAGRAMāļø challenge.Youāll receive a short email each day containing a simple 10 minute task that will help you reboot your Instagram account if youāre coming back from a break, or things have gone a bit quiet. Sign up for the challenge šš¼ Find Drop City BooksOn Instagram https://www.instagram.com/dropcitybooks/ Drop City Books website https://www.dropcitybooks.com/On Bookshop.org https://uk.bookshop.org/shop/dropcitybooksIf youād like future episodes of the podcast to land in your inbox, subscribe to Too Much by Nicola Washington, and youāll be notified every time I release a new episode This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolawashington.substack.com/subscribe