To The Point

What does meaningful professional training look like in the workplace?On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Brian Morris, the Chief Executive Officer at SkillPath, about how his unconventional career path shaped his leadership philosophy and how AI, generational differences, and evolving workplace needs are changing employee training and development.As a former collegiate athlete, Brian understands how refining skills and teamwork can elevate the performance of an entire group, and he brings that mindset to the trainings SkillPath develops to help businesses achieve their goals sooner.Get to the point with us on the last Tuesday of each month! 

Could the resource your company needs to drive greater profit already be supporting the C-suite? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Melissa Mahoney, CAE, the Chief Executive Officer at the International Association of Administrative Professionals, about the perception most executives have about role of admins and how admins can be true strategic partners to executives. With a background that began in elementary education, Mel went from working as an administrative assistant herself to being the CEO of an international professional organization focused on advancing the perception of that role.Get to the point with us on the last Tuesday of each month! 

In marketing, you can have the right people and still get the wrong results. On this episode of To the Point, Ethan Whitehill, President & CSO of Crux, talks with Becky Schieber, VP of Marketing and fractional CMO at Crux, to break down why the best marketing starts with clarity. Drawing on her background in journalism, donor development, and brand strategy, Becky explains how authentic storytelling, strong relationships and integrated strategies help organizations move beyond reactive marketing to create a cohesive vision that actually provides real results.Get to the point with us on the last Tuesday of each month! 

How can a technology company change to meet the rapidly evolving needs of its customers? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Martha Salinas, the Chief Commercial Officer at TreviPay, about market segmentation, adjusting services, and thoughtfully utilizing AI to deliver improved customer experiences. With a background in economics and international development, Martha initially joined TreviPay to gain private industry experience but has provided an essential perspective in the global B2B fintech company for over 30 years.Get to the point with us on the last Tuesday of each month! 

What is a museum’s civic role in a city? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Dr. Matthew Naylor, The National World War I Museum and Memorial’s President & CEO, about managing the experiential expectations and messaging needs of museum guests and stakeholders. With more than 30 years of nonprofit leadership experience, Dr. Naylor has directed the Museum and Memorial since 2013, overseeing an unprecedented increase in attendance, philanthropic engagement, and community engagement. Get to the point with us on the last Tuesday of each month! 

Does your brands perception of itself align with what your customers think? On the latest episode of To the Point, Ehtan Whitehill, President & CSO of Crux, speaks with Brook Barrier, Crux’s VP of Strategy & Creative, about brand perception and how to find out what your clients and customers think of your business. Brooke is a brand strategist and content expert with experience crafting bold, insightful marketing for major brands.Get to the point with us on the last Tuesday of each month! 

In Episode 37 of To the Point, Ethan Whitehill sits down with psychologist, researcher, and author Dr. Melanie Dean about the science behind emotional energy, the story of building and selling her successful publishing company, and how anyone can cultivate intuitive guidance to attract opportunities and make better decisions in work and life.Get to the point with us on the last Tuesday of each month! 

In Episode 36 of To the Point, Ethan Whitehill sits down with Dr. Peggy Shannon, president of the Kansas City Art Institute, to explore how KCAI equips students for success in a changing world, and why art education fuels cultural and economic growth in Kansas City and beyond.Get to the point with us on the last Tuesday of each month! 

For our 35th episode, President & Chief Strategy Officer Ethan Whitehill sits down with Daniel Fox, Crux’s new VP of Digital Marketing, for a deep dive into the evolution of digital strategy. From his early days navigating banner ads and the dot-com bust to leading modern, data-driven campaigns, Daniel shares how his journey shaped the marketer he is today. In this episode we dive into prepping for 2026, AI’s role in marketing and why email still reigns supreme.Get to the point with us on the last Tuesday of each month! 

For our 34th episode, President & Chief Strategy Officer Ethan Whitehill chats with Julie Davis and Carol Schmidt of Morgan Hunter about building lasting partnerships, listening to understand, and recruiting in the age of automation.Get to the point with us on the last Tuesday of each month!