The Marketing Picnic

Personal branding and the right social media platform can be crucial to the success of your online business. Our guest today has experience working as a Brand Manager for four global brands.  Laura Haleydt has award-winning marketing skills to help clients reach their full personal branding potential. She does this by offering tips and tricks on how to build an online business with the power of Instagram. Laura is an Instagram Marketing and Personal Branding Strategist. Helping her clients scale their businesses using Instagram strategies and personal branding.  She is also the Co-Founder of Elle Synergy. An online resource for skilled women to build and scale their own online business.  In today's interview, Laura breaks down the basics of Instagram. As well as, what matters most when it comes to branding yourself on Instagram. From Instagram DM's, shares, or even comments, Laura has the know-how and the experience to help you grow your online business! Listen to the Podcast at https://pod.co/picnic-tmf or on Apple [https://podcasts.apple.com/gb/podcast/tmf-picnic/id1495963496], Spotify [https://open.spotify.com/show/5Mj5iY8IqefIbAxwX6rr3B], Google Podcast [https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkLnBvZC5jby9waWNuaWMtdG1m], acast [https://play.acast.com/s/TMF-Picnic], Stitcher [https://www.stitcher.com/podcast/podcastdotco/tmf-picnic], or on your favorite podcast platform. What tactics have you or will you use in your own Instagram Branding?   Want more episodes pertaining to Personal Branding? Listen to TMF Picnic’s episode with Jeannette Bridoux aka The Spiritual, Personal Branding/ Instagram Coach from the West https://pod.co/picnic-tmf/jeannette-bridoux-aka-the-spiritual-personal-branding-instagram-coach-from-the-west/ Listen to TMF Picnic’s episode with Mark Metry, How to Overcome Social Anxiety and Grow Your Podcast https://pod.co/picnic-tmf/mark-m-2/ Selected Links from the Episode:  Want to Connect with Laura Haleydt? Website jo.my/laurahaleydtInstagram jo.my/laura-instagramYouTube jo.my/laura-youtubeLinkedIn jo.my/laura-linkedin/TikTok jo.my/laura-tiktok/

Targeted landing pages can make or break your visitor-to-lead conversion rate. This means that we should always be looking for the best ways to increase the quality of our landing pages.  Waseem Bashir has created over 500 different landing pages that increase these conversions.  Waseem Bashir is the Founder and CEO of Apexure. Waseem's agency helps businesses generate leads with conversion-focused landing pages and sales funnels. He is also the Founder of LeadGen App. This app helps businesses and marketers capture more leads with effective online forms.  In today's interview, Waseem breaks down the best practices for landing pages. Waseem explains the roles of landing pages within your larger website. We also discuss long-form vs short-form, landing pages in B2B, and some quick wins for landing pages. What practices will you implement into your own landing pages? Want more episodes pertaining to Best Practices in Growth Marketing? Listen to TMF Picnic’s interview with Andrei Zinkevich, the B2B Marketing Principles That Never Change, Crisis or Not! https://pod.co/picnic-tmf/the-b2b-marketing-principles-that-never-change-crisis-or-not-with-andrei-zinkevich Listen to TMF Picnic’s interview with Jean Bonnenfant, King of B2B Growth Works and Retention! jo.my/jean-bonnenfant/ Selected Links from the Episode:  Want to Connect with Waseem Bashir? Apexure | Website jo.my/apexure/ LeadGen | Website jo.my/leadgenapp/ LinkedIn jo.my/waseem-linkedin/ Twitter jo.my/waseem-twitter/ More Resources: Want Waseem to Review Your Landing Page?  https://lp.apexure.com/review-my-landing-page/ Waseem’s 5-Day Webinar Course  https://lp.apexure.com/webinar-course/ Trust Pilot | Website jo.my/trustpilot/ UsabilityHub | Website jo.my/usabilityhub/ Rory Sutherland | Alchemy jo.my/rory-sutherland-alchemy/ Russell Brunson | DotCom Secrets jo.my/russell-brunson-dotcom/

The world of marketing can be very magnetic. With content coming from everywhere, you may wonder how you can stand out from the rest and even go viral. Kenny Vermeulen has the sheer creativity needed to go viral and knows exactly how to spot trends.  Kenny Vermeulen is the Creative Content Director at Happiness Brussels. Facebook post turned full campaign; Happiness Brussels helps brands spread more happiness.  With his many successes, Kenny shows how to build viral communities. He has proven that he is a great creative, community manager, and trend spotter. Kenny has over 50K likes for "the ministry of sports" Facebook page. He has even created communities in the real world. Using Pokémon Go, Kenny was able to get over 15K people to visit the Antwerp Zoo!  In today's interview, Kenny shines a light on the art of spotting trends. He believes in the importance of experiencing things as creativity happens everywhere. We also discuss how to push content and the secrets to having better success at going viral. What ways have you pushed the levels of creativity in content creation?  Want more episodes pertaining to Viral Social Media Content Strategies? Listen to TMF Picnic’s interview with Brian Swichkow, Reddit Marketing and Tech That Changes the World! https://pod.co/picnic-tmf/reddit-marketing-and-tech-that-changes-the-world-with-brian-swichkow  Listen to TMF Picnic’s interview with Gerard Compte, The Man Who Sends Emails with Love! https://pod.co/picnic-tmf/gerard-compte-aka-the-man-who-sends-emails-with-love Selected Links from the Episode:  Want to Connect with Kenny Vermeulen? Twitter jo.my/kenny-twitter/ LinkedIn jo.my/kenny-linkedin/ Happiness Brussels Website jo.my/happiness-brussels/ Poepeklets Newsletter jo.my/poepeklets-newsletter/ Medium Articles jo.my/kenny-medium/

Our guest today is one of the few true "evil-ish" geniuses of 2020. You could say that many of his projects sound straight out of a Black Mirror Episode. Sharp. Suspenseful. Satirical.  Brian Swichkow has many exemplary successes. Such as, making a virtual clone of himself as an AI chatbot. Yes, you read that right.  Among other things, Brian has built mythosone. A non-linear note-taking tool that allows you to take notes from a "single-truth" perspective. He has even used his skills to pull off one of the most elaborate pranks on his roommate. He targeted his roommate's ads so specific; his roommate thought the NSA was following him!  This made Brian internet famous in an instant. Brian Swichkow has even done some offbeat ads that both Facebook and Reddit had to redo their ad policies in response!  In this episode, we discuss the overarching Reddit Strategy. Brian shares the best way to use Reddit to drive traffic and the best practices for posting on Reddit. We also question if companies should have a dedicated “Reddit” employee. What Reddit Tip Did You Find Useful? Let us know!  Want more episodes pertaining to Digital Marketing? Listen to TMF Picnic’s interview with Trevor Dudeck, we talk about Coronavirus and its effects on Digital Marketing! https://pod.co/picnic-tmf/helping-people-and-finding-opportunities-during-corona-with-trevor-dudeck/ Listen to TMF Picnic’s interview with Justin Wu, how to tackle Growth Marketing during Corona! /https://pod.co/picnic-tmf/justin-wu/ Selected Links from the Episode:  Want to Connect with Brian Swichkow? Website jo.my/brianswichkow/ LinkedIn jo.my/brian-linkedin/ MythosOne jo.my/mythos-one/ One Inc Cooperative jo.my/one-inc/ The Ultimate Retaliation: Pranking My Roommate with Targeted Facebook Ads jo.my/brian-ad-prank/ Book Recommendations MCLuhan for Beginners jo.my/mcluhan/ The Meaning of Meaning [jo.my/meaning-of-meaning/ The Hero with a Thousand Faces jo.my/thousand-faces/

Fear can kill your creativity.  Fear can stop you from making connections you need and seeing what’s right in front of you for the taking. When a crisis hits, your typical everyday thinking is not what’s going to get you to change this fear.  More than ever, you need to be able to see the reality and the market as it is.  Adapt to this change and overcome it.  Look into new moves based on the changing data. In this time, you need your creativity. Our guest today has had her fair share of extreme and unpredictable situations. Anke Herrmann escaped East Berlin before the wall came down.  From there, Anke started a thriving sewing business with little experience in a country foreign to her. She has experienced discomfort and hardships that she has learned to overcome. She uses this as a gift for her success. Today, Anke Herrmann helps Passion-Driven Solopreneurs IGNITE their businesses.  During this episode, we dive into how to stay calm during a pandemic. Anke shares how this maintained calm can help our creativity. We learn the real importance of creativity in our businesses! Is Fear Stopping Your Creativity? Let us know!  Want more episodes pertaining to the current pandemic? Listen to TMF Picnic’s interview with Trevor Dudeck, we talk about Coronavirus and its effects on Digital Marketing! https://pod.co/picnic-tmf/helping-people-and-finding-opportunities-during-corona-with-trevor-dudeck/ Listen to TMF Picnic’s interview with Justin Wu, how to tackle Growth Marketing during Corona! https://pod.co/picnic-tmf/justin-wu/ Selected Links from the Episode:  Want to Connect with Anke Herrmann? Website jo.my/anke-herrmann/ Podcast jo.my/anke-podcast/ LinkedIn jo.my/anke-linkedin/ Anke’s 9-Part Bite-Sized Business Building Course https://lnkd.in/gA8CfRA/ Little Book of Clarity  jo.my/little-book-of-clarity/

Many marketers turn to that next big hack, social media presence, or fancy AI algorithm to stand out. Before you can get to that, it's crucial to understand the things in the process that do not change. Learning from the processes that will always be the same in marketing can lead you to success.  Andrei Zinkevich is the founder of Getleado, a B2B marketing and sales company. Andrei has also co-founded ROIplan, a community for B2B marketers and founders. This community has over 3,000 members in the field! ROIplan helps create revenue-driven marketing plans.  Andrei brings over 13 years of experience to the table. Making him a king of B2B strategy and construction of full-funnel marketing schemes.  You cannot rely only on content marketing, cold outreach, and events. Andrei has built a data-driven system that tackles the problems from all sides. This allows you to reach your full marketing potential.  Today, we will be talking about the #1 thing that every beginning marketer should know. We also cover the most common mistakes seen in B2B marketing. We focus on what marketing tactics are here to stay. As well as, the processes doomed to disappear. What will you incorporate into your own marketing tactics? Let us know!  Want more episodes pertaining to B2B Marketing? Listen to TMF Picnic’s interview with Justin Wu, How to Tackle Growth Marketing During Corona! https://pod.co/picnic-tmf/justin-wu/ Listen to TMF Picnic’s interview with Jean Bonnenfant, King of B2B Growth Works and Retention! jo.my/jean-bonnenfant/ Selected Links from the Episode:  Want to Connect with Andrei Zinkevich? Getleado jo.my/getleado/ ROIplan jo.my/roiplan/ LinkedIn jo.my/andrei-linkedin/ Twitter jo.my/andrei-twitter/ Getleado | 7-Step Ideal Customer Profile Guide https://getleado.com/ideal-customer-profile/

Have you ever wondered how you can achieve more LinkedIn profile search appearances? I have talked to many LinkedIn experts, growth hackers, and entrepreneurs on LinkedIn. I have never received a straight answer on how to make your profile more easily found on search. Our guest today has been able to explain that!  He stood out to me because he seemed to be the only person who has been able to figure out how to do LinkedIn search appearances correctly.  Vaibhav Sisinty defines himself as a growth hacker by profession and an entrepreneur from heart. He has been able to generate a passive income stream that is making him twice as much as his regular wage!  Vaibhav shares how to use your profile to make money and how to us it to upsell to bigger clients. Vaibhav Sisinty has also worked on some very impressive things.  At only 18, he had already created his first startup, Crazyhead Solutions.  At 21, he was a marketing manager for Uber.  Now at 26, he is the head of marketing at Klook, India.  Vaibhav shares how you are capable of the same LinkedIn success. Such as, how to generate a passive income on the platform. We discuss how to grow beyond 30K Connections on LinkedIn and how you can optimize your LinkedIn profile to get more search appearances. Today’s episode is truly one of our most impressive and practical episodes yet!  What will you implement into your LinkedIn presence? Let us know!  Want more episodes pertaining to LinkedIn? Listen to TMF Picnic’s episode with Natalia Wiechowski, the LinkedIn coachsultant! https://pod.co/picnic-tmf/natalia-wiechowski-aka-think-natalia-the-linkedin-coachsultant/ Listen to TMF Picnic’s episode with Curt Mercadante, the Dumbledore of LinkedIn! https://pod.co/picnic-tmf/curt-mercadante-aka-the-dumbeldore-of-linkedin/ Selected Links from the Episode:  Want to Connect with Vaibhav Sisinty? LinkedIn jo.my/vaibhav-linkedin/ Website jo.my/sisinty-masterclass/ Twitter jo.my/twiiter-vaibhav/

Most companies think about how to get new users. Many will turn to acquisition to be their key to reaching success. But what companies are missing is one huge thing: activation.  You must have a product that will drive growth! Relying on viral posts, PR, or cool giveaway will not guarantee returning users.  Nasko Terziev is a growth specialist at WoodWing and a community ambassador for B2B Marketers & Founders. Nasko uses data to build activation projects that will attract and maintain users!  Nasko has worked for several startups developing some of the most top-notch activation tools. At swivle, a calculator was developed that lets people calculate how much ROI they’d get out of the tool. At Piktochart, Nasko discovered a gap in the market and helped build a tool to fill it. This helped increase eCommerce YoY revenue by 30%!  I had the pleasure of reading a pre-publication of his epic activation guide. It transformed my thinking on activation.  In today’s interview, we find out why activation is so important to a successful SaaS product. Nasko Terziev provides his insights on B2B growth marketing and some of the frameworks he uses to make it happen. We discuss user’s first “aha” moment and why it’s so important for SaaS companies to pay attention to activation.   What was your “aha” moment? Let us know! Want more episodes pertaining to Growth Marketing? Listen to TMF Picnic’s interview with Justin Wu, Marketing During Corona and the Recession! https://pod.co/picnic-tmf/justin-wu/ Listen to TMF Picnic’s interview with Jean Bonnenfant, B2B Growth Marketing King! https://pod.co/picnic-tmf/how-b2b-growth-works-and-why-retention-is-king-with-jean-bonnenfant/ Selected Links from the Episode:  SEO Intent Framework mentioned by Nasko: http://tmfam.rocks/z19l3r Want to Connect with Nasko Terziev Jr.? LinkedIn jo.my/nasko-linkedin/ Twitter jo.my/nasko-twitter/ Medium | The Amazing Flywheel Effect jo.my/flywheel-effect/ Medium | “Jobs-To-Be-Done” Framework for Product Development jo.my/jobs-to-be-done/

The recent events worldwide have left many of us feeling uncertain of the future. It has made us reevaluate what is important when making decisions. This makes it very discouraging then to look at the state of marketing and growth today. Here to bring his insight on the topic is one of my partners and also one of the best marketers I know.  Trevor Dudeck is the CEO of Lemonade, an engaging storytelling agency. Lemonade sends companies to the next level using advertising and branding. Trevor's aim is to drive brand growth for companies through content marketing. In this process, companies can use content marketing to inspire and entertain their consumers.  The marketing techniques he uses allow him to solve problems and have fun doing it! Trevor Dudeck has worked with brands such as Google, Lyft, Whole Foods, and other big-name brands. These brands look to him to increase their creative and marketing bandwidth.  Trevor is the perfect person to help understand the current state of the market. He offers his holistic view on marketing and branding.  In today's interview, Trevor helps bring insight and a fresh perspective to the situation. We also discuss how companies are responding and supporting their communities in this time of need. How has the recent situations in the world affected you?   Want more episodes pertaining to Driving Brand Growth? Listen to TMF Picnic’s interview David Brier, branding expert! https://pod.co/picnic-tmf/david-brier-aka-one-brand-y-boiiii/ Listen to TMF Picnic’s interview with Chris Cooke, the Turtle Saving NO-BS Marketer! https://pod.co/picnic-tmf/chris-cooke/ Selected Links from the Episode:  Want to Connect with Trevor Dudeck? Lemonade - jo.my/lemonade-agency/ LinkedIn - jo.my/linkedin-trevor/ Twitter - jo.my/lemonade-twitter/ Harvard Business Review | Brand Marketing Through the Coronavirus Crisis  https://hbr.org/2020/04/brand-marketing-through-the-coronavirus-crisis/

To understand how to be an effective growth marketer, you have to learn to adapt to new trends fast. Justin Wu has become famous for this. He is the founder of one of the biggest growth marketing companies in Los Angeles, Growth.ly. Justin has become a proficient growth hacker with no shortage of accomplishments.  Justin Wu has run over three million USD worth of kickstarter launches. He has also launched a SaaS company, bringing in one million ARR in the first year!  Justin Wu is a growth marketer who focuses in e-commerce growth and B2B marketing. A seasoned growth marketer, he has used his skills to create the largest growing Growth Marketing community in LA, Stacking Growth.  One major takeaway from today's discussion is to learn how to speak the language of your growth team. Being the developers, marketers, entrepreneurs, and even the customers. By learning the language, Justin can see the bigger picture at hand and in turn become more effective.  In today's interview, we dig deep into Justin Wu's insights of stacking growth and the secrets to being a successful growth hacker. We also discuss growth during a recession and what you can do to survive and thrive in this current climate. What's the one thing you need to understand to be effective as a growth marketer or founder in 2020?  Want more episodes pertaining to Growth Marketing? Listen to TMF Picnic’s interview with Jean Bonnenfant, King of B2B Growth Works and Rentention! [jo.my/jean-bonnenfant] Listen to TMF Picnic’s interview with Ricardo Ghekiere, An Actual, Real-Life “Growth Hacker”! [jo.my/ricardo-ghekiere] Selected Links from the Episode:  Want to Connect with Justin Wu? Growth.ly Website [jo.my/growth-ly]Stacking Growth Community [jo.my/stackinggrowthconf]LinkedIn [jo.my/justin-wu-linkedin]Twitter [jo.my/justin-wu-twitter]