Comms Dart

Today’s guest on the Comms Dart Podcast is Stuart Bruce of PR Futurist and Purposeful Relations, a consultancy that helps businesses integrate Generative AI to enhance their operations. Stuart is a public relations innovator. He has 30+ years experience across all aspects of public relations, communications and corporate affairs. Today he specialises on advising communications teams and agencies on improving performance using AI, technology, data and analytics, measurement and evaluation, culture change, learning and professional development. He works globally and has advised clients such as Google, Nestlé, Rolls-Royce, Network Rail, European Commission, the Ukrainian government, Motability, Sage, Commonwealth War Graves Commission, Northern Housing Consortium, Tourism Ireland, NICE, Leo Burnett and Finsbury Glover Herring. He is Global Executive Committee member of the World Communication Forum Association in Davos and former director of the CIPR where he is a chartered member and fellow. Stuart regularly provides media comment and judges industry awards. In this podcast, we cover: 00:15 Stuart introduces himself 02:50 How has the industry changed due to technology 07:08 The golden age of social media 8:38 The Global CommsTech report Stuart published 11:17 Budget issues when it comes to using tech in comms 13:52 The trends Stuart is seeing in CommsTech 15:12 Stuart's comms analysis of the 2024 UK General Election 19:34 How comms teams are currently using AI 31:16 More disruption is coming 34:16 Stuart's advice to young people in 2024 37:30 Stuart's philosophy to continue to enjoy his work 38:54 Where to find Stuart online

Today’s guest is Isabella Williamson of Tyde AI, a consultancy that helps businesses integrate Generative AI to enhance their operations. She has led Generative AI projects for agencies and in-house communications and marketing teams, assisting decision-makers in creating strategies, optimising workflows, developing AI training programmes, and managing risk. She has provided AI training to notable organisations such as Mubadala and Edelman and has spoken about the impact of AI on business operations at events like GITEX and Seamless. Before founding Tyde.AI, Isabella led Emerging Technologies for a UAE-based government advisory firm, focusing on the application of these technologies to strategic communications. In this podcast, we cover: 00:00 The transition from communications to AI consultancy in Dubai 03:30 Divided views on AI impact; hype persists 09:04 AI integration in business processes: challenges and benefits 10:23 AI can automate information logging for efficiency 14:26 Focusing on problems before seeking solutions 16:43 Experts in domain with AI enthusiasm excel 20:42 AI poses threat to content agencies 24:34 ChatGPT isn't the only generative AI option 27:59 Involving HR and nontechnical people in AI projects 32:59 Third-party tools raise ethical and security concerns 34:23 Challenges in the ethical use of AI tools 40:15 Specialized AI tools becoming more prevalent and affordable 41:35 Companies will seek AI-empowered comms professionals 47:01 Efficiently learn about AI from experts 48:38 Seeking specialist AI input is better than figuring out alone

In today's episode, we'll cover CEOs' concerns about generative AI, the discrepancy between 94% of Google SGE links and organic results, and Mark Zuckerberg's disclosure of Meta's open source AGI plans. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover OpenAI debuts ChatGPT subscription aimed at small teams, OpenAI launches a store for custom AI-powered chatbots and Meta’s new disclosure requirements for AI-altered ad content. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover The New York Times suing OpenAI and Microsoft over AI using copyrighted work, how AI-created influencers are taking business from real influencers and US policymakers addressing concerns with TikTok. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover, the Prowly PR's predictions for 2024, the continued popularity of YouTube as the top social app for teens, and Axel Springer's partnership with OpenAI. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover Google pins its hopes on Gemini to leapfrog GPT-4, PR among professions most likely to be impacted by AI according to research and Instagram provides future trend predictions in ‘2024 Trend Talk’. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover Elon Musk's chatbot 'Grok' coming to X, new research on British teenagers' use of generative AI and a new report which found that social media doesn't harm mental health. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover the uncertain future of OpenAI, the decision of the UK not to regulate AI currently, and a new social media trends report by Hootsuite for 2024. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover everything announced at OpenAI's first developer event, why ChatGPT is no longer as clueless about recent events, Elon Musk calls for AI regulations in chat with UK Prime Minister and Google's introduction of generative AI for advertisers. Make sure to visit us at thumos.uk for more new content.