TheeDigital’s GrowthCast

Using HubSpot is one thing. Using it consistently across sales and marketing is another.In this episode, Greyson Fesperman walks through some of the most common HubSpot problems businesses run into, from duplicate contacts and missing lead owners to inconsistent sales follow-up and dashboards that do not clearly show what is generating new business.You’ll hear practical guidance on cleaning up your CRM before adding more automation, organizing contacts, leads, and deals, creating repeatable sales follow-up processes, improving website forms, using segments, deciding between workflows and sequences, and building reporting your team can actually use.The episode also covers newer HubSpot capabilities, including Breeze Assistant, the Prospecting Agent, and other AI-powered tools, plus where human review still matters.If your company already uses HubSpot but knows it could be getting more from the platform, this episode gives you a practical place to start.Key takeaway: you do not need to rebuild your entire HubSpot account at once. Fix the most important process first, measure what happens, and improve from there.Watch the full episode here: https://youtu.be/knxC49jO71U

This episode of GrowthCast our Guest Mandi Morrell breaks down why these AI platforms prioritize certain businesses and how you can position your brand to appear in their results. Mastering AI search optimization is critical because search recommendations are changing the way people research products and services locally.Customers are increasingly bypassing traditional search engines. Instead, they ask tools like ChatGPT business platforms and AI assistants for direct recommendations. If your company is missing from these AI-generated answers, you are losing potential leads to your competition.Subscribe for weekly episodes with digital marketing and business growth insights, and follow the link if you'd like a Free Ai search audit for your business. : https://www.theedigital.com/schedule-an-audit

Tired of waiting on a developer every time your website needs a small update? In this episode of TheeDigital's GrowthCast, we're sharing our September WordPress Basics training, led by Keri Rosemond, VP of Operations at TheeDigital.Keri brings about 15 years of WordPress experience and years of running our support department. She walks through how to confidently manage your own website, step by step.In this episode:Logging in and navigating the WordPress dashboardEditing existing pages and creating new onesPages vs. posts, and why blogging matters for SEOImage optimization: file size, dimensions, file names, and alt textManaging menus and finding content hidden in widgetsAdding users, assigning roles, and setting strong passwordsADA compliance and why accessibility applies to websitesPrivacy laws, privacy policies, and cookie consentWebsite maintenance: backups, updates, and server healthWhether you're a business owner, marketing manager, or the person who got handed the website login, this episode will help you keep your site fast, secure, and working for your business.Join our next free monthly training on WordPress, SEO, WooCommerce, or HubSpot: https://www.theedigital.com/about/eventsLearn more about TheeDigital: https://www.theedigital.com

This episode explores how AI-driven personalization is transforming websites from static pages into dynamic, tailored experiences that boost conversions. Krisztián Király from Optimonk and Lauren Clay from The Digital discuss practical strategies for businesses of all sizes to leverage AI for better engagement and results.Key Topics- The death of static websites and the rise of AI personalization- How AI enables real-time, personalized visitor experiences- Practical steps for implementing AI personalization without coding- Key metrics impacted by personalization: conversion rate, AOV, revenue per session- Common mistakes in website optimization and how to avoid them- The role of AI in scaling personalization for large product catalogsSound Bites- The static website is dead.- AI reads signals in real time to personalize experiences.- Personalization lifts revenue per session by 8 to 25 percent.Chapters00:00 Introduction to AI Personalization and Its Impact02:12 Why Static Websites Are Dead in the Age of AI04:12 Visitor Expectations for Personalized Experiences10:00 How AI Personalization Works Behind the Scenes13:00 Top Personalization Tactics That Move the Needle15:05 The Human Role in AI-Driven Marketing17:18 Integrating Personalization into Website Strategy22:51 Key Metrics for Measuring Personalization Success24:56 Common Mistakes in Conversion Optimization33:19 Getting Started with AI Personalization for Your Business#aipersonalization #conversionrateoptimisation #websiteredesign #digitalmarketing

This episode explores the importance of trust in online and offline interactions, featuring Amanda Lam's insights from her diverse career in journalism, authorship, and media coaching. Learn how authenticity, storytelling, and strategic digital presence build trust and transform personal and professional relationships.

In this episode, Shyanna Kelley, Javier Lozano, and Lauren Clay discuss the critical role of positioning in business growth. They explore the challenges brands face in differentiating themselves, the distinction between branding and positioning, and the importance of narrative engineering. The conversation emphasizes the need for companies to create compelling stories, align their SEO strategies with their positioning, and understand the buyer's journey.

In this episode of The Digital's Growth Cast, host Shyanna Kelley discusses the evolving landscape of digital marketing with experts Matt Hook and Lauren Clay. They explore the significant trends expected in 2026, including the impact of AI on marketing strategies, the importance of brand trust and authority signals, and the role of social media as search engines, and top social media trends for 2026. The conversation emphasizes the need for businesses to adapt to these changes by focusing on quality content, connected campaigns, and effective communication with their audience.

In this conversation, Greyson Fessperman, the digital sales manager at TheeDigital, provides an in-depth overview of HubSpot, a robust CRM tool. He discusses the importance of lead management, the different types of leads, and how to effectively use HubSpot for sales and marketing automation. Greyson emphasizes the benefits of integrating HubSpot with other tools and highlights the role of The Digital as a HubSpot Solutions Partner, offering tailored strategies for businesses.

In this episode of The Digital's Growth Cast Shyanna, discusses how modern law firms can build credibility and client trust through their online presence. Joined by Greyson Fesperman and Lauren Clay, they explore the importance of digital trust, the role of SEO, the impact of legal tech and AI, the necessity of quick client responses, and the significance of online reviews. They also provide strategic insights for law firms looking to enhance their digital marketing efforts in 2026.Takeaways:Potential clients decide on a law firm within seconds.A clean, professional website is crucial for credibility. Stock photos and outdated information can repel clients.Trust has shifted to digital platforms in legal services.SEO plays a vital role in shaping first impressions.AI and legal tech are transforming client engagement.Speed of response is critical for client conversion.Google reviews significantly impact local SEO rankings.A well-performing website is essential for effective marketing.Regularly reevaluate marketing budgets to stay competitive.

In this episode of TheeDigital's Growth Cast, the panel discusses the integration of AI in business, exploring initial hesitations, current tools, and the impact of AI on content quality and marketing strategies. They delve into the pros and cons of relying on AI, when to consider agency support, and the limitations and pitfalls of AI usage. The conversation concludes with insights into the future of AI in business and how it can streamline operations and enhance productivity.Key Takeaways: AI has evolved to improve content quality significantly.Initial hesitations about AI often stem from concerns about job security.Using AI tools can save time and reduce costs for businesses.Agencies provide access to expensive AI tools that individual businesses may not afford.Over-reliance on AI can lead to a loss of the human touch in communication.AI can automate repetitive tasks, enhancing efficiency.The quality of AI-generated content has improved over time.Business owners should consider agency support when overwhelmed by marketing tasks.AI can help optimize website content for better user engagement.The future of AI includes creating personalized tools for specific workflows.Ready to grow your business with theuse of AI? Listen now! And if you’re ready to take your digital marketing or web design strategy to the next level, schedule a free cunsultation with us at: https://www.theedigital.com/schedule-an-audit