The Zac Anesbury Show: Your Marketing Podcast

Zac

The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.

204 Episodes

Meet Associate Professor Lara Stocchi - S4EP1 (1/4)
11/9/2026
12:01
Welcome to the Zac Anesbury Show! On today’s podcast, we have Lara Stocchi. She is an Associate Professor in Marketing at Adelaide University and is an experienced and reputable academic. She is the President of ANSMAC and editor of the Australasian Marketing Journal. We are super excited to have her on the show! Guest ProfileAssoc. Prof. Lara StocchiGoogle Scholar: https://scholar.google.com/citations?user=UN_X_q4AAAAJ&hl=en Staff Home Page: https://researchers.adelaide.edu.au/profile/lara.stocchi Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
The Zac Anesbury Show S4EP1: Marketing and Career Insights with Assoc. Prof. Lara Stocchi
11/2/2026
38:41
Welcome to the Zac Anesbury Show! On today’s podcast, we have Lara Stocchi. She is an Associate Professor in Marketing at Adelaide University and is an experienced and reputable academic. She is the President of ANSMAC and editor of the Australasian Marketing Journal. We are super excited to have her on the show! Guest ProfileAssoc. Prof. Lara StocchiGoogle Scholar: https://scholar.google.com/citations?user=UN_X_q4AAAAJ&hl=en Staff Home Page: https://researchers.adelaide.edu.au/profile/lara.stocchi Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
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Words of Wisdom from Byron Sharp & Phil Stern | Lessons Beyond Marketing - S3 EP6 9/9
10/30/2026
2:44
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen. Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
Why We’re Still Optimistic About Marketing Science | Professors Byron Sharp & Phil Stern - S3 EP6 8/9
10/28/2026
9:28
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen. Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
Beyond Journal Rankings: Byron Sharp & Phil Stern on Better Ways to Assess Research - S3 EP6 7/9
10/26/2026
11:14
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen. Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
How Academic Tribes Control Marketing Journals | Byron Sharp & Phil Stern Expose the Truth - S3 EP6 6/9
10/24/2026
9:25
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen. Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
Publish or Perish: How KPIs Are Ruining Marketing Science | Byron Sharp & Phil Stern Speak Out - S3 EP6 5/9
10/22/2026
8:42
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen. Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
Why Marketing Journals Obsess Over ‘New’ Ideas | Byron Sharp & Phil Stern Explain - S3 EP6 4/9
10/20/2026
7:13
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen. Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
Most Marketing Research Is Ignored by Business – Byron Sharp & Phil Stern Explain Why - S3 EP6 3/9
10/18/2026
6:45
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen. Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
Why Marketing Professors Are Out of Touch: Byron Sharp & Phil Stern Discuss - S3 EP6 2/9
10/16/2026
4:53
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen. Guest ProfileProfessor Byron SharpGoogle Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ Guest ProfileProfessor Phil SternGoogle Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=aoStaff Home Page: https://marketingscience.info/staff/professor-philip-stern/ Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show

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The Zac Anesbury Show: Your Marketing Podcast

Zac

204 Episodes

Meet Associate Professor Lara Stocchi - S4EP1 (1/4)

The Zac Anesbury Show S4EP1: Marketing and Career Insights with Assoc. Prof. Lara Stocchi

Words of Wisdom from Byron Sharp & Phil Stern | Lessons Beyond Marketing - S3 EP6 9/9

Why We’re Still Optimistic About Marketing Science | Professors Byron Sharp & Phil Stern - S3 EP6 8/9

Beyond Journal Rankings: Byron Sharp & Phil Stern on Better Ways to Assess Research - S3 EP6 7/9

How Academic Tribes Control Marketing Journals | Byron Sharp & Phil Stern Expose the Truth - S3 EP6 6/9

Publish or Perish: How KPIs Are Ruining Marketing Science | Byron Sharp & Phil Stern Speak Out - S3 EP6 5/9

Why Marketing Journals Obsess Over ‘New’ Ideas | Byron Sharp & Phil Stern Explain - S3 EP6 4/9

Most Marketing Research Is Ignored by Business – Byron Sharp & Phil Stern Explain Why - S3 EP6 3/9

Why Marketing Professors Are Out of Touch: Byron Sharp & Phil Stern Discuss - S3 EP6 2/9