The Ruthlessly Efficient Marketing Podcast

Marketing is a job that sometimes gets passed from pillar to post. From the business owner to junior apprentice, to agency and freelancer, who really owns marketing in your business? This week we're digging into the pros and cons of each scenario, debating which will work best for you. Read more about it here: https://www.thirtythreepercent.co.uk/post/who-owns-marketing-in-small-business

It's Back to Basics week and James & Garry are going through the questions they ask each and every new client before they start work. Have you got your basics right? Listen to this episode if you'd like some help refining your message, clarifying your ideal customer, what makes you special and how to make them buy from you. It's the backbone of any great marketing strategy, even if you're well established and running like a well-oiled machine, there's always a good time to go Back to Basics. Ready more here: https://www.thirtythreepercent.co.uk/post/back-to-basics

Business owners are amazing at coming up with brilliant ideas. Not so great at seeing them through to completion... This week James & Garry are discussing why having too many ideas could be a bad thing and how not focussing on what you want to achieve is the fist mistake people make when they get distracted by a shiny new idea. You can find out more information about James, Garry and Thirty Three Percent over at www.thirtythreepercent.co.uk  If you know someone that could do with a bit of Ruthless Efficiency in their lives, please do share the podcast, we really appreciate it.

Working with Charities is one of the core values of Thirty Three Percent and since starting up, we've been working with some amazing Charities and Not For Profits - and one of the things we're constantly asked is how to get more from marketing. This week, we're discussing the many and varied ways in which money can be wasted and the simple ways they can make marketing work hard and deliver results.  James and Garry discuss the pitfalls that many fall into, especially when it comes to getting free or discounted work from agencies.  If you're a charity or not for profit and would like some help getting your marketing strategy in order, please do check out www.thirtythreepercent.co.uk And please do share this podcast with anyone you think might find it useful.

The past year has changed a lot about the way we work. Not just where, but when, how and what time of day. The 9 to 5 working pattern is truly a thing of the past, and this week on the Ruthlessly Efficient Marketing Podcast, we discuss why that's a great thing. James and Garry discuss how you can make a working pattern that delivers for your customers as well as makes the most of every one on your team (and business owners too!). It's all about picking the times you're most productive, not the times set up by a system that dates back to 1940. It's also the final efficiency week, so we're wrapping up everything we've learned and talking all about focus.  For more information about workshops, courses and our strategy sessions, visit www.thirtythreepercent.co.uk

Consistency might not sound that exciting when it comes to marketing, but having a consistent message and delivering it on a consistent basis is absolutely key to great marketing. On this week's podcast, James and Garry discuss how consistency can create great content, how not to give up when things looks like they aren't progressing and how to spot when it's time to move on to the next idea. It's also Efficiency Week 7 - this week we're talking about To Do lists and a lovely little rant about meetings! As always, please do follow the podcast on your app of choice - we really appreciate it!

What is it that really makes you special? Finding a 'USP' is almost impossible and so many businesses think they know exactly what it is that their clients love - but in truth, many are focussing on entirely the wrong thing. They're focussing on what they think makes them special, not what your ideal customer really cares about. This week we're talking about how to find that special thing that makes you amazing and how to promote it properly. It's also Efficiency Week 6 - and this week it's all about delegation. How can you figure out which things you need to do, which things you could delegate, and which things you could ditch. As always, follow the podcast and please feel free to leave us a lovely review. More about us at www.thirtythreepercent.co.uk  

There are lots of ways to engage with customers, but it's a lot easier if they give you permission to talk to them via social or email. So how can you get their details? Why should they hand over this valuable piece of information?  This week on the Ruthlessly Efficient Marketing Podcast, we're talking about how you can get more data from customers, what you should offer in return and the kind of things you should send them to stop them unsubscribing to disconnecting right away. Plus it's Efficiency Week 5 - this week, it's all about the process. If you'd like to know more about Thirty Three Percent, check out www.thirtythreepercent.co.uk  Please subscribe on your platform of choice too and if you're feeling wonderful, leave us a review - we massively appreciate it!

We're just under one week away from the non-essential retail and restaurants with outdoor space being reopened. There's massive pent up demand and people can't wait to get out there. Most restaurants are booked for the first few weeks and stores are expecting massive spikes - but what happens a month from now? Will they still be busy or will things die down? This week we're talking about how stores and hospitality can make sure that once the spike dies down, they're still busy and providing a great experience for their customers. It's also Efficiency Week 4 - we're half way now to becoming organisation and efficiency masters. How are you getting on? We'd love t hear your stories if you're following along and taking action.

So many amazing businesses are built on referrals. You provide a great service, experience of product, people love it and they tell their friends and your business grows. Simple. Until the referrals stop. Then it's time to start a new business or marketing campaign, except by then it's already a bit too late. Tables are empty, tills aren't ringing and the order book is looking a little sparse. This week we're discussing why so many businesses leave it too late to and rely too heavily on referrals for their new business. It's also Efficiency Week 3 - this week we're talking stress and how it can negatively impact your organisation and efficiency. If you'd like more information head over to www.thirtythreepercent.co.uk Please subscribe to the Podcast and whilst you're at it, why not leave us a review - we massively appreciate it.