424: Deep Specialization

Brynne returns to discuss non-narcissistic selling on LinkedIn, building trust and credibility in sales processes, importance of research before outreach, and much more! Brynne Tillman is a recognized LinkedIn and AI for Sales trainer who empowers sales professionals to start trust-based conversations without being salesy.

Laura talks about having strategic enemies in branding and marketing, unnecessary re-branding, staying focused, her latest book, "The Strategic Enemy", and much more! Laura Ries is a globally recognized positioning strategist and bestselling author. Since 2022, she continues her father's positioning legacy as Chairwoman of RIES. The firm where she has helped Fortune 500s and ambitious startups win through bold, focused brand positioning for over 30 years.

Jake talks about understanding the psychological aspects behind decision-making, the STRATA model, his latest book, and much more! Jake Stahl is a dynamic professional business sales author, speaker, and trainer dedicated to empowering individuals and teams through effective communication to achieve exceptional sales success using neurostrategy.

Robert discusses the challenges faced by business owners in scaling their agencies, emphasizing the need for specialization and shedding unnecessary services, adapting to market conditions, and much more! Robert Patin's journey into the agency world has been far from traditional. Starting with a passion for commercial photography, he quickly realized his true calling lay in finance and strategy. Trading the camera for spreadsheets, he developed his expertise in finance at small CPA firms before rising to head of finance at a creative agency. It was here that Robert discovered a troubling pattern: many agencies were mired in unnecessary complexity, bogged down by administrative demands that stifled both creativity and growth.

Gayle talks about the importance of thought leadership, starting a business later in life, the impact of AI on marketing, and much more! Gayle Kalvert founded Creo Collective in 2021 to help B2B marketing leaders at tech companies do work that truly drives results for both content and revenue. With a background spanning two decades in marketing and sales, she brings real-world experience and a practical perspective to every client partnership.

Brian returns to talk about cultivating his skill set, developing his new time compression engine, his new book, and much more! As a human behavior and performance coach, speaker, and business strategist, Brian disrupts the normative approach on how to create sustainable growth and lasting change personally and professionally. His philosophies on "how to embrace pain to avoid suffering," "people before profits," and "who before what" has helped individuals and companies discover and activate their limitless potential. Brian and his team lead with intentionality as they are driven by their vision to impact a billion lives by 2045.

Bill talks about his new book, "The Hidden Heist", financial education, overcoming limiting beliefs, and so much more! For over 30 years, Bill has helped financial professionals and businesses move from incremental growth to exponential growth by: communicating more compelling value, balancing digital and human marketing strategies, multiplying their best clients through referrals, and targeting profitable niche markets.

Sara talks about the transition out of corporate, challenges in B2B sales, making human connections, and much more!

To celebrate our 500th episode, David reflects the show's inception through it's rebranding as The Selling Show up to now, talks about his upcoming book, and shares his 33 minute Market Eminence Masterclass in full!

Rachel discusses the benefits and strategies of using podcasts as a content engine, the essential elements of creating a podcast, and much more! Rachel Elsts Downey is the founder and CEO of Share Your Genius. She is an expert storyteller, mom of 3, wife of 1, and leader of the crew who creates the Genius Magic. She's passionate about empowering impact-driven brands and their visionary leaders to create content that fosters human connection, builds community, and achieves remarkable business outcomes.