Caitlin Cook is the director of growth at the onchain fitness platform Moonwalk Fitness.
In this episode, Cook shares how Moonwalk is attempting to build a consumer crypto app that helps people hit their health goals through daily step competitions.
Moonwalk plans to tap into fitness communities, influencers, and corporate wellness programs to attract a broader non-crypto audience.
OUTLINE
00:00 Introduction
02:12 Moonwalk Overview
02:56 Consumer Crypto Apps
21:44 Moonwalk's GTM Strategy
23:32 Moonwalk's Roadmap
27:17 Daily Exercise
32:16 Closing Thoughts
This episode is brought to you by our sponsor Polkadot
Polkadot is the blockspace ecosystem for boundless innovation. To discover more, head to polkadot.network
The Block Community
The Block is launching a new community experience for fans of The Scoop! Follow us on Lens to stay in the loop: hey.xyz/u/theblockcommunity
The Block Newsletters
The Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit theblock.co/newsletters
More episodes from "The Scoop"
Don't miss an episode of “The Scoop” and subscribe to it in the GetPodcast app.