The SaaS Sprints Podcast (Content Marketing Podcast)

Yaagneshwaran Ganesh

The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.

17 Episodes

Content strategy for early-stage SaaS: Devin Reed
8/28/2023
33:33
In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups. He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes. So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - Starting as a one person content team 02:49 - First 30 days of a content marketer 04:56 - The power of webinars and mid-funnel 07:20 - Make content entertaining and educational 09:57 - Structuring the content team 11:50 - Measuring content marketing 14:07 - Start with the CEO slide 15:55 - Documenting & aligning on POV 18:08 - Executing on the POV 21:20 - Being intentional about podcasts 25:08 - Role of podcasts in your content mix 27:30 - Rapid Fire 32:14 - Connect with Devin on LinkedIn 32:45 - Parting msg: Pick metrics that align to org goals 💌 Connect with Devin Reed 💌 ➟ Linkedin 🔗 https://www.linkedin.com/in/devinreed/ Also, please listen to the episode on: ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/content-strategy-for-early-stage-saas-devin-reed/id1686734014?i=1000625994690 ➟ Spotify 🔗 https://open.spotify.com/episode/1tpnMHuM0aYbuLedNnzySt ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MTYyZGIxNjQtNzEzYS00NjBkLWI3YTMtZTNhNTk4MTZjMzI1 ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 🔗 https://www.saas-sprints.com/ ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/ 🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ ➟ Twitter 🔗https://twitter.com/SaaS_Sprints #saas #contentmarketing #contentstrategy 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: devin reed podcast content strategy content marketing saas sprints podcast saas content how to create engaging webinars
How to Create irresistible content using Jobs To Be Done: Bob Moesta
8/21/2023
1:00:49
In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD. Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers. The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - All those titles are irrelevant! 03:40 - How Jobs To Be Done (JTBD) can influence content 05:19 - What should your product page convey 10:00 - JTBD influence on comparison pages 12:54 - What comparison pages miss14:27 - The role of TAM 19:02 - Identifying the JTBD for all-in-one solutions 21:54 - Stop selling pain 24:30 - We assume symmetry 29:15 - On-the-spot JTBD case study 38:24 - Product-led is about how well you educate your customer 42:27 - Why Basecamp got rid of free trial 47:03 - What a community really mean 47:35 - Rapid Fire 59:12 - Parting msg: Find struggling moments 💌 Connect with Bob Moesta 💌 ➟ Linkedin 🔗 https://www.linkedin.com/in/bobmoesta/ Also, please listen to the episode on: ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-create-irresistible-content-using-jobs-to-be/id1686734014?i=1000625167657 ➟ Spotify 🔗 https://open.spotify.com/episode/5CYNpyIZNWFf0Yt8azsOVj ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZTU4OTk4MWItZDc5YS00YWFlLWFjNWYtZmY5ZjRkM2QzZGM1 ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 🔗 https://www.saas-sprints.com/ ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/ 🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ ➟ Twitter 🔗https://twitter.com/SaaS_Sprints #saas #jobstobedone #content
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How to create compelling customer testimonials: Dustin Tysick
8/14/2023
27:49
In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials. Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic. Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - Selecting customers for testimonials 03:00 - Creating and repurposing customer testimonials 04:42 - Mapping testimonials to customer journey 07:32 - Don't stop at deal close 08:40 - Framework to map testimonials to customer journey 10:20 - Working with revenue teams to get customer videos 13:41 - Real videos are more important than AI 15:45 - How to make the customer story compelling 18:35 - Hooks and click baits aren't the same20:00 - Rapid Fire 26:26 - Connect with Dustin on LinkedIn 27:12 - Parting msg: Repurpose repurpose repurpose 💌 Connect with Dustin Tysick💌 ➟ Linkedin 🔗 https://www.linkedin.com/in/dustintysick/ Also, please listen to the episode on: ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-create-compelling-customer-testimonials-dustin/id1686734014?i=1000624429740 ➟ Spotify 🔗 https://open.spotify.com/episode/3t2M5wV8kA1QhCuT1EyxcM ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YmQzYjFiNDEtYmZlZC00ODA4LTg4NTItODk4MDI4OTk5OGU5✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 🔗 https://www.saas-sprints.com/ ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/ 🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ ➟ Twitter 🔗https://twitter.com/SaaS_Sprints #saas #customermarketing #content 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: compelling customer testimonials
How content marketing falls short for sales: Scott Marker
8/7/2023
31:48
In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales. We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals. Whether you're a startup or an established business, this podcast is a must-listen. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:50 - Why do sales people create their own content? 04:32 - The gap between sales and content creation 08:48 - Talk to sales people 10:44 - How to be a better partner to AEs and SDRs 13:21 - Understanding the sales world 15:27 - It's equally sales team's job to take content help 16:49 - Earning a content champion in sales 18:10 - Rapid Fire 28:34 - Connect with Scott on LinkedIn 29:20 - Parting msg: Always keep learning 💌 Connect with Scott Marker💌 ➟ Linkedin 🔗 https://www.linkedin.com/in/scottmarker1/ Also, please listen to the episode on: ➟ Apple 🔗 https://podcasts.apple.com/gb/podcast/how-content-marketing-falls-short-for-sales-scott-marker/id1686734014?i=1000623768969 ➟ Spotify 🔗 https://open.spotify.com/episode/0Su8nYIJQENuLZ3voA3sNE ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MjRlNzk1NzgtODdjMC00OGRkLTlkN2QtNTQ5ODU4NzVhNTQ1✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 🔗 https://www.saas-sprints.com/ ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/ 🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ ➟ Twitter 🔗https://twitter.com/SaaS_Sprints #saas #sales #content 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: scott marker podcast content marketing saas content sales content saas sprints podcast sales experience
Avoid these mistakes in your next customer newsletter: Mark Evans
7/31/2023
39:42
Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love. If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:40 - Why bottom funnel content is ignored? 04:22 - What content to focus in initial stages 06:56 - Don't go too broad too early 08:38 - Components of product comparison page 14:21 - Framework for customer marketing 15:07 - Mistakes to avoid in your newsletter 18:20 - Picking the case stories is a balancing act 20:45 - Most companies don't take advantage of their About Us page 24:33 - Always start with brand positioning 26:09 - Rapid Fire 38:31 - Connect with Mark on LinkedIn 38:55 - Parting msg: Marketing is balancing act 💌 Connect with Mark Evans💌 ➟ Linkedin 🔗 https://www.linkedin.com/in/markev/ Also, please listen to the episode on: ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/avoid-these-mistakes-in-your-next-customer-newsletter/id1686734014?i=1000622961027 ➟ Spotify 🔗 https://open.spotify.com/episode/5MWsCT9CXJwGzdLNc7bGny ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTYxMzIwYTQtN2Q4Yi00NDljLWE5MTMtYjFhMzQ0ZGQ5YWFl ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 🔗 https://www.saas-sprints.com/ ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/ 🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ ➟ Twitter 🔗https://twitter.com/SaaS_Sprints #saas #customerexperience #content 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: mark evans podcast customer marketing customer newsletterproduct messaging frameworks saas sprints podcast marketing spark
Level up your product marketing game: Anthony Pierri
7/24/2023
59:59
In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences. Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:40 - What is minimum viable positioning 10:45 - What should you anchor your positioning on 14:54 - Four stages of feature page content 19:35 - Are your buyers looking for an all-in-one solution? 25:39 - ClickUp an edge case in product marketing 28:24 - Product marketing and branding goals33:34 - Show how your product solves the problem 39:00 - Know what your audience is shopping for 41:16 - Rapid Fire 58:38 - Connect with Anthony on LinkedIn 59:05 - Parting msg: Don't underestimate the product marketing piece of the puzzle 💌 Connect with Anthony Pierri 💌 ➟ Linkedin 🔗 https://www.linkedin.com/in/anthonypierri/ Also, please listen to the episode on: ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/level-up-your-product-marketing-game-anthony-pierri/id1686734014?i=1000622179485 ➟ Spotify 🔗 https://open.spotify.com/episode/6oHM7xmNebVKCNseRzF1uT ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MzI1YzM4MTItMjEyMS00MjQzLTk3OWUtM2QzZDk5ZTBjYTgz ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 🔗 https://www.saas-sprints.com/ ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/ 🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 ➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ ➟ Twitter 🔗https://twitter.com/SaaS_Sprints #saas #contentmarketing #brand 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: anthony pierri podcast product messaging product marketing product messaging frameworks saas sprints podcastfletch pmmsales enablement strategymessaging frameworkb2b marketing
Amplify your brand narrative with content: Morgan J Ingram
7/17/2023
39:54
In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level. Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy. If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:35 - What is narrative led growth 03:26 - Who sets the tone? 06:37 - Video framework for prospecting 10:12 - What it takes to be a great content creator 14:23 - Angel Falls Method for content repurposing 17:25 - What makes Angel Falls Method different 19:20 - Not every employee will advocate your brand 20:15 - Executives need to be advocates 23:20 - Why Lavender is successful on social media 24:36 - How to advocate without losing authenticity 28:10 - Rapid Fire 38:22 - Connect with Morgan on LinkedIn 39:00 - Parting msg: Try one experiment this year that you're afraid to do 💌 Connect with Morgan J Ingram 💌 ➟ Linkedin 🔗 https://www.linkedin.com/in/morganjingram/Also, please listen to the episode on: ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/amplify-your-brand-narrative-with-content-morgan-j-ingram/id1686734014?i=1000621426711➟ Spotify 🔗 https://open.spotify.com/episode/3DKADtlbnTaCKsR5i3jfTA➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/OTk0ZDA4M2MtYjE5OS00NjAzLWJkNGQtMDI0YmU5YzlkYzZi? ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 🔗 https://www.saas-sprints.com/➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/ 🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #saas #contentmarketing #brand 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: morgan ingram podcast how to build your brand narrative angel fall method repurposing content morgan j ingram linkedin content creation brand narrative
Paralyzed from the neck down, yet drives millions in website traffic: Jon Morrow
7/10/2023
28:48
In this episode, Jon Morrow, the founder of SmartBlogger, shares the ultimate web traffic strategy for growing your business. Jon is completely paralyzed from the neck down and controls his computer with voice, but that hasn't stopped him from creating content that drives traffic in millions and also translates to revenue. Jon shares everything you need to know to achieve explosive growth online, from building targeted traffic to creating high-demand content. If you're looking to scale your content and better understand how to use generative AI for content creation, you need to check out this episode of The SaaS Sprints Podcast! By the end of this episode, you'll have everything you need to implement Jon Morrow's ultimate web traffic strategy and achieve much-deserved success for all your efforts. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:40 - Jon's journey into content writing 02:50 - Teaching content writing 04:02 - Business model for content writing services 06:07 - Approach to writing headlines 09:57 - When viral content translates to revenue 11:45 - How virality is built into content 14:47 - Gaps to fill as a content writer16:48 - It's not a distribution problem 17:35 - Rapid Fire26:50 - AI content created well can be indistinguishable from top 1% writers 💌 Connect with Jon Morrow 💌 ➟ Linkedin 🔗 https://www.linkedin.com/in/jon-morrow/Also, please listen to the episode on: ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/paralyzed-from-the-neck-down-yet-drives-millions-in/id1686734014?i=1000620620988➟ Spotify 🔗 https://open.spotify.com/episode/6LgyI6LLz5fICupkY84yeZ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/OWU0NDMxNzItN2M4ZS00YzdjLTk0YTYtNmJlNjQ1YzA0OWI4✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 🔗 https://www.saas-sprints.com/🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 ➟ Unlock the secrets to memorable content with AI | Ryan Law | The SaaS Sprints Podcast | Ep #8 🔗https://youtu.be/MtEtbjQn2tQ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4➟ Turn your events into content - here's how! 🔗 https://youtube.com/shorts/XSrmgrNh0W8➟ The Secret to ClickUp's Success Against Jira Revealed! 🔗 https://youtube.com/shorts/2II8J1pMqUY?feature=share➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/➟ Twitter 🔗https://twitter.com/SaaS\_Sprints#saas #contentmarketing #ai #generativeai 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: generative ai saas content saas sprints viral content website traffic
How to master growth experiments: Andres Glusman
7/3/2023
43:22
In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more. If you're looking to improve your conversion, and the overall growth, then this episode is for you. By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦00:00 - Intro 01:20 - Why 1 out of 5 growth experiments fail?03:18 - Why run growth experiments in isolated manner? 05:49 - When and when not to run tests? 09:48 - Relationship between experiments & bottom line 11:40 - The MeetUp case study 15:15 - Framework for running growth experiments 19:20 - Why isolate elements in an experiment? 22:00 - CRO isn't all abt changing button colors 23:38 - Building what people want is tough 27:49 - Product launches and marketing launches are different things 31:09 - Rapid Fire 41:02 - Connect with Andres Glusman on LinkedIn 41:44 - Parting msg: Hone in on the things that matter and work 💌 Connect with Andres Glusman 💌 ➟ Linkedin 🔗 https://www.linkedin.com/in/glusman/ Also, please listen to the episode on: ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-master-growth-experiments-andres-glusman/id1686734014?i=1000619168219 ➟ Spotify 🔗 https://open.spotify.com/episode/1eCndoEQ7wRCQM6BNB8fcf ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YzM4YzUwNDUtYjkzZi00OTdmLWJjYzEtZDVmYTBhYjFiODhk ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 🔗 https://www.saas-sprints.com/ 🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 ➟ Unlock the secrets to memorable content with AI | Ryan Law | The SaaS Sprints Podcast | Ep #8 🔗https://youtu.be/MtEtbjQn2tQ ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 ➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4 ➟ Turn your events into content - here's how! 🔗 https://youtube.com/shorts/XSrmgrNh0W8 ➟ The Secret to ClickUp's Success Against Jira Revealed! 🔗 https://youtube.com/shorts/2II8J1pMqUY?feature=share ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ ➟ Twitter 🔗https://twitter.com/SaaS_Sprints #saas #contentmarketing #growth 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: conversion rate optimization growthmindset saas content the saas sprints podcast demand generation copy optimization ai technology growth experiments
Unlock the secrets to memorable content with AI: Ryan Law
6/26/2023
32:55
In this episode, Ryan Law, the CMO at Animalz, shares content marketing frameworks and the secrets to creating functional as well as unforgettable content using AI. You'll learn how to create engaging and shareable content, without wasting precious time and resources. If you're looking to create better content, be it videos, or thought leadership, or any content showcasing your unique perspective and POV, then this episode is for you! By the end of this episode, I'm sure you will have all you need to produce high-quality content that'll stand out from the rest. Tune in and learn from the man himself! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:30 - How to reverse the damage of shallow content 03:17 - The move from SEO content to POV content 04:29 - The antidote to too much AI generated content 06:02 - How to create quality thought leadership content08:32 - Executing thought leadership 10:27 - Ryan's best performing content in 2023 12:07 - Using AI the right way in content creation 15:30 - Be aware of the possible misinformation 17:17 - From content writer to CMO in 5 years 19:37 - When should you outsource content 21:45 - Setting the right expectations with content agencies 22:16 - Rapid Fire 31:36 - Connect with Ryan Law on LinkedIn 31:57 - Parting msg: It's time to create interesting, fun & opinionated content 💌 Connect with Ryan Law 💌 ➟ Linkedin 🔗 https://www.linkedin.com/in/thinkingslow/Also, please listen to the episode on: ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/unlock-the-secrets-to-memorable-content-with-ai-ryan-law/id1686734014?i=1000618394438 ➟ Spotify 🔗 https://open.spotify.com/episode/6ZN8PhlVqVhPSAKU6oPzJJ ➟ Google Podcast 🔗 https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTFkYjMzNWMtMjA0MC00NDBhLTlmNWQtZThjOTRmNGJhYWY2 ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 🔗 https://www.saas-sprints.com/➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/➟ Twitter 🔗https://twitter.com/SaaS\_Sprints#saas #contentmarketing #generativeai𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: content marketingsaas content the saas sprints podcast thought leadership demand generation Generative AI chatgpt bard

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The SaaS Sprints Podcast (Content Marketing Podcast)

Yaagneshwaran Ganesh

17 Episodes

Content strategy for early-stage SaaS: Devin Reed

How to Create irresistible content using Jobs To Be Done: Bob Moesta

How to create compelling customer testimonials: Dustin Tysick

How content marketing falls short for sales: Scott Marker

Avoid these mistakes in your next customer newsletter: Mark Evans

Level up your product marketing game: Anthony Pierri

Amplify your brand narrative with content: Morgan J Ingram

Paralyzed from the neck down, yet drives millions in website traffic: Jon Morrow

How to master growth experiments: Andres Glusman

Unlock the secrets to memorable content with AI: Ryan Law