The Rest is Content with Simon Caine

Letitia Becher is a former social media manager and copywriter at Dr Pepper, Channel 4, Cancer Research UK and more. She's currently head of social at the Jamie Oliver Group. We talked about -How she got started in social.The social strategy to build Jamie Oliver (an offline, legacy TV brand) an online audience.Who does she / Jamie see as their competitors online.If TV shows and books build a social following.The U16 social media banHow she finds meaning in her work. And more!Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/wLetitia Becher on LinkedIn - https://www.linkedin.com/in/letitiabecher/Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0Available on Spotify, YouTube & Apple.Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSsiTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659YouTube - https://youtu.be/WzmnAE9hI60The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. Hosted on Acast. See acast.com/privacy for more information.

Chanel Buttigieg is a former head of social at Microsoft and current head of social at @TheLight_UK cinema chain. We talked about - How to get headhunted on LinkedIn.How to be creative at Microsoft with so many stakeholders.Why she moved from the UK (single market) to Microsoft ASIA (14 markets). Her managing style.- What skills everyone in social should be learning right now. Why she moved to The LightHow she's creating a localise brand champion campaign in each Light cinema (in a similar style to Waitrose). And more! Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w Chanel Buttigieg on LinkedIn - https://www.linkedin.com/in/chanel-buttigieg-50794795/ Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0 Available on Spotify, YouTube & Apple. Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659 YouTube - https://youtu.be/dMLeEc8l038The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. Hosted on Acast. See acast.com/privacy for more information.

Joel Marlinarson is the founder of Coldest Creative and a content creator in his own right with over 100,000 followers. He started out as a clothing brand and heavily leveraged social media and influencers to help it gain traction. Today he is one of the most highly regarded social strategists and a keynote speaker.We talked about - - How to spot trends before they happen.- Why he makes content and how that brings leads into his business.- The state of the influencer market and how it is changing. And more! Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/wJoel Bjarni Marlinarson - https://www.linkedin.com/in/joelbjarni/Joel on TikTok - https://www.tiktok.com/@coldestjoel Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0Available on Spotify, YouTube & Apple.Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSsiTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659 YouTube - you're here.The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. Hosted on Acast. See acast.com/privacy for more information.

How do you make people care about washing machines on TikTok?In this episode, we sit down with AO's social lead (and former Missguided Brand Manager) to discuss her decade-long journey in digital marketing.We dive into the legendary 2018 Missguided x Love Island partnership, the logistics of running real-time social "war rooms" and how the AO team make unsexy appliances interesting on social.Rachael (Dennis) Balmforth on LinkedIn - https://www.linkedin.com/in/rachaelbalmforth/Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0Available on Spotify, YouTube & Apple.Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSsiTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659YouTube - https://youtu.be/JvhGHmO1lsMThe Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. Hosted on Acast. See acast.com/privacy for more information.

What does it actually mean to be a Community Growth Manager in today's digital landscape? In this episode I’m talking to Rebecca Fowler. Becca is the Community Growth Manager at Interflora for the UK & Ireland.We discuss the shifting paradigms of platform algorithms, why direct shares are the ultimate metric of brand health, and how to create campaigns that evoke deep, genuine human emotion without feeling cynical.Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/wRebecca on LinkedIn - https://www.linkedin.com/in/rebecca-fowler-34b91265/ Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0Available on Spotify, YouTube & Apple.Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSsiTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659YouTube - you're here.The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. Hosted on Acast. See acast.com/privacy for more information.

Georgie Burr is a Midweight Creative at Fabric Social and a former Junior Creative at Coolr.Over the last two years she has worked with the Tango and Burger King social media teams to grow their voice and channels. In this episode we talked about:Her role as the "funny voice" in the TikTok commentsHow to handle talking to a much younger audience.What is a "trend" vs just a funny video that some has made.Can you teach someone to be funny online?And so much more!Follow Georgie on LinkedIn - https://www.linkedin.com/in/georgie-burr-072b33226/Follow Simon on LinkedIn - https://www.linkedin.com/in/simoncaine/ Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0 Hosted on Acast. See acast.com/privacy for more information.

Stop competing with your rivals and start competing for eyeballs. Former Coolr CD James Parker sit downs to define what "social creativity" actually means today and why you can’t just copy-paste your TikToks onto YouTube Shorts.We also talked about being one of the first employees at the mega agency Coolr and why he left to go freelance.Please do share the pod with one person you think would get some value out of it, it really helps more than you know.Follow Parker on LinkedIn - https://www.linkedin.com/in/jamesparker03/Follow Simon (the host) on LinkedIn - https://www.linkedin.com/in/simoncaine/ Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0 Hosted on Acast. See acast.com/privacy for more information.

Lori Smith is a Social Media Consultant that helps Brands and Creators to get the most out of their content. She's worked with some of the biggest YouTubers on the planet to help them edit their content and find brand deals.Let's jump in her career, learn how to find the best brand deals and how YouTubers are dealing with creator economy problems in 2026.Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/wLori Smith on LinkedIn - https://www.linkedin.com/in/lori-smith-21307214b/ Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0Available on Spotify, YouTube & Apple.Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSsiTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659YouTube - you're here.The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. Hosted on Acast. See acast.com/privacy for more information.

What does it take to scale a youth media brand to millions? Sarah Hulyer details her legacy of creating the "witty friend" tone of voice that defined a Facebook era, and how she now applies those lessons to the high-stakes world of legal marketing.Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/Sarah Hulyer on LinkedIn - https://www.linkedin.com/in/sarahhulyer/Available on Spotify, YouTube & Apple.Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSsiTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659YouTube - https://www.youtube.com/@RestIsContent Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. Hosted on Acast. See acast.com/privacy for more information.

How do you go from resetting passwords to leading social for a major bank?In this episode of The Rest Is Content, Head of Social at Monzo Richard Cook discusses how all stats are made up, how to create viral playlists (at Spotify) and the challenges in trying to sell digital subscription services.Please do rate, review, subscribe and share the pod if you enjoyed it.Available on Spotify, YouTube & Apple.Follow Simon Caine on LinkedIn here - https://www.linkedin.com/in/simoncaine/Follow Richard Cook on LinkedIn here - https://www.linkedin.com/in/cookywook/Simon's social portfolio - https://www.dropbox.com/scl/fi/jtwjvh0kmlbb0rb4xaw5t/Simon-Caine-Social-Portfolio.pdf?rlkey=quy7lqn3enx3hig9cx9kpxyob&st=d1fvqpi7&dl=0 Hosted on Acast. See acast.com/privacy for more information.