Rogue Wisdom - I Didn't Want to Live in That World | Ep. 85
There's an exhaustion that has nothing to do with sleep. In early 2025, after 30+ years as a naturopath and activist, Jennifer Jefferies' hit it, hard enough to tell her wife, Alice, "I don't want to live in a world like this." Alice's answer: "We have to fight." What followed: a TEDx talk, "Who Killed the Crone?", and the birth of the Present Day Wise Woman Movement. You are not finished. Press play.Catalyst: A personal crisis in early 2025, sparked by policies eroding women's rights, led to profound disillusionment and a near-abandonment of activism.Turning Point: A reminder from her wife, Alice, and the historical example of the suffragettes reignited her purpose, shifting her from despair to action.Outcome: This journey culminated in a TEDx talk, "Who Killed the Crone?", and the formal launch of the "Present Day Wise Woman" movement.Core Message: The movement reclaims the "crone" archetype, arguing elder women were deliberately erased by systems that profit from their self-doubt, and calls for women to claim their full power.After 30+ years as a naturopath and activist, a crisis of purpose hit in early 2025.Cause: Policies systematically dismantling rights for women and minorities.Impact: A deep, personal sense of loss and exhaustion, leading to a near-abandonment of activism.Wife's Challenge: Alice's direct challenge ("We have to fight") reframed the despair as a call to action.Historical Inspiration: The example of the suffragettes, who endured mockery, imprisonment, and force-feeding, provided a powerful model of resilience and the principle that rights are taken, not given.Result: This dual inspiration transformed her disillusionment into a clear mission.TEDx Opportunity: In July 2025, she pitched her idea to a TED Global Idea Search, securing one of 90 spots from over 5,000 applicants.Talk Recording: "Who Killed the Crone?" was recorded in Sydney in November 2025.Talk Release: The talk was released in late March 2026.Core Argument: The "crone" (wise elder woman) was deliberately erased by systems that profit from women doubting their authority as they age.Novel: During the 11-month preparation, she wrote her first novel, When the Wise Woman Rises, to explore themes too complex for the keynote.Foundation: Built on over a decade of work, evolving through several groups:"Ascendants of the Feminine" (Facebook group)"Smart Sassy Seniors" (2023)Target Audience: Women who feel dismissed by a world that tells them they are "finished" just as they are coming into their own.Call to Action: Stand fully in your power and live your full life. The movement is a mission "with teeth," not a "wellnessKey Takeaways Catalyst: Disillusionment in Early 2025 Turning Point: Reigniting Purpose Outcome: TEDx Talk & Movement Launch The Present Day Wise Woman Movement