The MOPs Brief

AI has moved very quickly from interesting experiment to boardroom priority. But underneath the announcements, pilots and increasingly impressive demos, what is actually changing inside Marketing Operations?Join Dan Vawter from Sojourn Solutions, Nicky Clarke from O2 Business and Juan Mejia from the Associated Press for a candid conversation about where AI is delivering genuine value, where reality is failing to live up to the hype, and what Marketing Operations teams are learning as AI becomes part of the day job.

In this episode, I’m joined by Lisa Milligan to call out the real reason MarTech often ends up as very expensive "shelfware". To talk about why training is treated as optional, how that quietly destroys ROI, and what actually changes when teams invest in capability and brush off that dust - instead of just buying new or more tools.

Are MQLs still the gold standard for marketing measurement, or is it time for a shift? In this episode, I’m joined by Dan Vawter, as we dig into whether MQLs are still actually helping anyone make better decisions, or whether they’ve quietly become a vanity metric we’re all too scared to retire.If you’ve ever hit an MQL target and still missed revenue, this one’s for you.

Customer data. Everyone wants it. No one knows where it lives. And if you’re lucky enough to find it, good luck getting it to play nice with your MarTech stack.In this episode Rebecca Clark and Andrew Poole dive into the myth and the magic of Customer Data Platforms and speak with two VERY special guests from Informa, Mary Wallace and Sangeetha Parsan.

This episode we are talking all things AI within Marketing Operations with Rebecca Le Grange, one of the founders of Sojourn Solutions. Not the hype, or the headlines, but the actual impact on your MarTech stack, your strategy, and potentially your sanity.From agentic AI to workflow automation, we're asking: Will AI actually make us better marketers or just busier with fancier dashboards, and we’ll hopefully be discussing how best to actually prepare your Marketing Operations for AI integration.

This episode we are talking Tableau with Essie Reynolds - and discovering the true art of MOPs storytelling, through dashboards that actually work!

You bought the tools. You stacked the stack.But now half of it’s underused, misconfigured, or just flat-out ignored.This episode of The MOPS Brief we chat to Charlotte Currie and dive into the real reasons behind MarTech bloat - and why an audit isn’t optional if you want to scale. We cover the basics, the benefits, and the brutal truths hiding in your tech stack. Let’s clean house.

You swapped out “Dear Customer” for a first name and called it personalization. We see you.In this episode of The MOPS Brief, we chat with Rebecca Clark and pull apart the empty gestures, the lazy logic, and the data misuse that’s killing trust and conversions in your nurture programs, and we chat about taking campaigns from robotic to relevant - without creeping people out or boring them to death.

Microsoft is tightening the screws on email senders - and if you’re not ready, your campaigns might quietly vanish into the void.In this kickoff episode of The MOPS Brief, I’m joined by deliverability expert Kelly Newton to unpack the new Outlook sender requirements landing in May. We’re talking domain alignment, authentication, and what marketing ops teams actually need to do to stay compliant (hint: SPF alone won’t save you).Whether you manage the whole tech stack or just need your emails to land somewhere other than spam, this one’s for you.