The Marketing Podcast

Featuring Kris Bradbury, Head of Development at The Marketing PodFew things are more frustrating to a marketer than presenting some essential website work, only for leadership to respond: "We already have a website. Why do we need to spend more on it?"In this episode, Kris tackles the dangerous myth of treating your website like a static, set-and-forget asset. He breaks down the physical impact of a neglected online presence, exposing the hidden backend flaws and silent technical failures that are quietly costing businesses money.This one’s for marketing managers who need the tools and data points to successfully pitch a website project as a top priority.

Featuring Rachel Frost, Events and Community Fundraising Manager at Birmingham Dogs HomeRunning marketing for a regional charity means making every single pound pull its weight - often while balancing fundraising, PR, events and content single-handedly.In this episode, Rachel pulls back the curtain on the day-to-day reality of charity marketing. She shares how Birmingham Dogs Home tackles public misconceptions around rescue animals, balancing heartbreaking real-world rescue stories with inspiring adoption wins.From the strategy behind high-profile awareness campaigns, like their headline collaboration with Aston Villa Football Club, to the mechanics of high-value corporate partnerships, Rachel proves that lean budgets can still deliver massive commercial and community impact.

Featuring Lee Savery, SEO and PPC Lead at npower Business Solutions, and Raven Wheatley-Hawkins, Head of Data and Marketing Campaigns at The Marketing PodWith AI summaries, ChatGPT answers and zero-click search results taking over the web, aiming for that traditional top spot on Google can start to feel like something from a bygone era. But is search engine optimisation (SEO) actually over, or are we simply playing with a new set of rules?In this episode, Lee and Raven tackle the changing world of search head-on. They unpack the rapid rise of Answer Engine Optimisation (AEO), explain why technical authority still holds the keys to visibility, and share how to rebuild your content strategy when search engines answer queries first.From video transcripts and structured data to digital PR, they break down the integrated, multi-channel approach modern marketing teams need to navigate AI-driven search.

There’s a massive misconception that web development is just dragging, dropping and clicking things into place.In the final episode of season 2 of The Marketing PodCAST, Sam Dent and Peter Brazier pull back the curtain on life as an agency dev. They demystify what actually goes on behind the code and break down how front-end and back-end teams work together to build a solution that meets a B2B brand’s exact development needs.From why you can’t just walk away after a website is launched, to the real impact AI is having as a coding assistant, Sam and Pete discuss the technical thinking and skills involved in bringing projects to life.

What makes a great leader in today’s B2B world? And how do you actually make that leap?In the latest episode of The Marketing PodCAST, marketing leader Victoria D. and Pod co-founder Jennifer Hughes reflect on their own leadership journeys, and open up about what it means to be an authentic leader.They get honest about the invisible mental load of looking after a team without burning yourself out, how your priorities have to change when you're no longer the specialist in the room, and how to deal with imposter syndrome.

How can the energy sector overcome a massive skills shortfall and inspire the next generation of talent? ⚡️The sector is undergoing its biggest transformation in a generation, and solving the recruitment gap is a massive challenge. But with that challenge comes incredible opportunities.In the latest episode of The Marketing PodCAST, Stephen Barrett from Energy & Utility Skills breaks down the new career paths of tomorrow and reveals which messages are convincing young people and career-changers to join the sector. He also shares what needs to be done - and fills us in on the new Destination Energy initiative.

The Marketing PodCAST is officially back. Season 2, let's go. 🎙️James Montgomery and Emma Crofts kick off the new season by asking why so many B2B organisations still sound like they're clearing their throats when it comes to brand voice.They sit down with our hosts Jodie Williams and Rosamund Wisdom Bull to discuss what's involved with developing a brand voice that's distinctly, uniquely your own - and why it's never been such a powerful differentiator.

Featuring Ellie Smith (Marketing Strategy Consultant) What changes when you’ve sat on both sides of the table?In this episode, Ellie reflects on her move from in-house to agency life, and why client-side experience fundamentally changes how you show up as an agency partner. From navigating internal politics and compliance to anticipating stakeholder pressures before they’re said out loud, she unpacks what agencies often miss, and what great ones get right.An honest conversation about trust, senior credibility, making clients look good, and why understanding your client’s world is the real competitive advantage.Essential listening for agency teams who want to be more than just a supplier.

Featuring Alexander Costello (HubSpot Solutions Engineer)What if most of your business decisions are based on just 20% of the data available to you?Having attended HubSpot’s latest INBOUND conference in San Francisco, Al breaks down one of the event’s biggest messages: the hidden 80% of data sitting in conversations, calls, emails, tools and spreadsheets. And why ignoring it is holding B2B growth back.From AI-powered tools to smarter data models, this episode cuts through the hype to explain how HubSpot is helping teams unify data, eliminate guesswork and make better decisions, faster.If you’re still relying on dashboards that only tell part of the story, this one’s for you.

Featuring Ellie Smith (Marketing Strategy Consultant) and Emma Crofts (Head of Content & PR)Sustainability messaging is everywhere, and yet, audiences are tuning out. So how do B2B brands move beyond carbon claims, jargon and greenwashing accusations to tell stories that actually resonate?Recorded on the same day Ellie joined BusinessGreen’s Spotlight on Marketing panel on greenwashing, this episode digs into why sustainability communications have hit a wall. And how reframing the conversation around nature, transparency and commercial value can bring them back to life.From biodiversity and water risk to trust, regulation and proof, Ellie and Emma explore what credible, engaging sustainability marketing really looks like now, and why “nature-positive” isn’t just good ethics, but smart business.