Elina Vilk - President and Chief Business Officer of David's Bridal

Michael Allan, a General Manager at Quince, adds his page to the Marketing Playbook. Hear how to shift from strategy to execution, how to use the data you collect, how to keep a disciplined focus as a brand, Michael's background in music & marketing, and what he learned from his time at Bain & Company. Connect with Michael at Quince.com and on LinkedIn

Gillian Bell, the Chief Revenue & Growth Officer of Comfrt, adds her page to the Marketing Playbook. Hear why community is the real growth engine, how to use TikTok Shop as a discovery engine for your brand, why AI will touch every part of your business, the biggest challenges working at a marketing agency, and how Gillian was influenced by the big career changes of her parents. Connect with Gillian at Comfrt.com and on LinkedIn

Katy Mimari, the Founder & Chief Executive Officer of Caden Lane, adds her page to the Marketing Playbook. Hear how to invest deeply in the product or service you're offering, how to stay in control of your vision, how to use AI as an accelerator, what Katy learned from her entrepreneurial parents, and why she started the business so soon after college. Connect with Katy at CadenLane.com, on Instagram @CadenLane, on TikTok @CadenLaneBaby, and on LinkedIn

Scott Silverman, the Co-Founder of CommerceNext, adds his page to the Marketing Playbook. Hear why having curiosity is so valuable in your marketing career, how to stop delaying decision-making in times of change, how to adapt to the use of AI, how Scott co-invented Cyber Monday, and what he learned from his childhood paper routes. Connect with Scott at Community.CommerceNext.com and on LinkedIn

Al Doan, the Co-Founder of Missouri Star Quilt Company, adds his page to the Marketing Playbook. Hear why creativity is a competitive advantage, why community & trust beat tactics every time, how to use technology strictly to optimize, how Al learned to be scrappy growing up in rural Missouri, and his unique perspective on schooling. Connect with Al at MissouriQuiltCo.com, on LinkedIn, and on Instagram and X @DrBillNye

Laurie Steinmetz, the Founder & Host of The MOOBment, adds her page to the Marketing Playbook. Hear why Mothers Of Only Boys (MOOBs) deserve their own conversation, how raising boys challenges assumptions & teaches unexpected lessons, why it's never too late to pivot, what Laurie learned from her career in accounting & recruiting, and the hardest part of raising boys. Connect with Laurie at TheMOOBment.com, @TheMOOBment on Instagram & Facebook, and on LinkedIn

Shawna Hausman, the Founder & Chief Executive Officer of AAA Growth Agency, adds her page to the Marketing Playbook. Hear why growth comes from doing, how to embrace risk, why you need to move on when you're unhappy, the types of brands that are easier to scale, and what she learned growing up on an apple orchard. Connect with Shawna at AAAGrowth.net and on LinkedIn

Laura Geller, the Founder of Laura Geller Beauty, adds her page to the Marketing Playbook. Hear how to find your passion, how to stay curious, the importance of knowing your customer, how Laura got into the beauty business, and how to embrace storytelling on social media. Connect with Laura at LauraGeller.com, on Facebook, Instagram, and TikTok @LauraGellerBeauty, and on Instagram & TikTok @LauraJGeller

David Reinke, the Chief Executive Officer of GLD, adds his page to the Marketing Playbook. Hear how to be a good collaborator, how to stay curious, why data science is king, what David learned from starting his own business, and his family traditions with Notre Dame. Connect with David at GLD.com and on LinkedIn

Avi Moskowitz, the Co-Founder & Chief Executive Officer of PrettyDamnQuick (PDQ), adds his page to the Marketing Playbook. Hear how to find your co-founder, the characteristics you need as a startup founder, how to have patience & execute, what Avi learned from his parents as Holocaust survivors, and his fascinating journey with BeerBazaar. Connect with Avi at PrettyDamnQuick.com and on LinkedIn