The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend

In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Lindsay Rowntree and John Still to discuss the latest in the media and marketing space. 

On today's MadTech Daily, Dot brings you all the latest, including the struggles of the delivery giants Deliveroo, Just Eat Takeaway et al, The Trade Desk ranking premium publishers and China's court backing Apple in a row over app store fees. Further reading • MiQ's Michael Lampard Chisvo on fragmentation in CTV • Audigent's Drew Stein on Why Ad Tech is not Big Tech

PwC Becomes First ChatGPT Reseller; US Appeals Court Fast-Tracks TikTok Hearing; Physical Stores to Continue Reign Over Retail   

On today's MadTech Daily: PayPal Plans Ad Business; OpenAI Forms Safety and Security Committee; Google Invests in Indian E-commerce Giant Further reading: • Everything is Not an Ad Network by Ciarán O'Kane • Aimee Newell-Tarín on Overcoming Bias in AI

On today’s Daily: Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%

On today's MadTech Daily: UK parliament passes new Digital Markets, Competition and Consumers Bill (while calling a general election); OpenAI and News Corp strike a content deal; and Nvidia revenue beats even the highest expectations. Read more: • John Still on the uneasy alliance between publishers and advertisers • James Avery of Kevel on innovation in retail media • Drew Stein: Ad Tech is not Big Tech

In this episode of The MadTech Podcast, ExchangeWire’s Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape. 

On today's MadTech Daily, Dot brings you the latest, including: Google plans to run ads in AI Overviews, Amazon's growing revenue closes in on Meta, and TikTok lanuch a new AI tool for brands. • John Still on the uneasy alliance between publishers and advertisers • James Avery of Kevel on innovation in retail media

On today’s Daily; Channel 4 Teams Up with YouTube to Stream 2024 Paralympics; AI Leaders Agree on AI Safety Commitments; Coca-Cola Launches Consumer Insights Platform