The Six Sources of Influence You Can Use to Change Anything | Joseph Grenny

Lisa sits down with Joseph Grenny, bestselling author of "Crucial Conversations," co-founder of Crucial Learning, and the visionary behind life-changing social programs like The Other Side Academy and The Other Side Village. Together they explore why breaking habits is a matter of skill--not will--and why real growth starts by evaluating the six sources of influence in our lives. Joseph Grenny was co-founder and president of California Computer Corporation. In 1990 he co-founded VitalSmarts, which today is one of the most respected corporate training and organizational development companies in the world, with clients representing 300 of the Fortune 500 companies and over 10,000 trainers across the world. Named the 2008 Business of the Year by The Association of Learning Providers, VitalSmarts has also been ranked four times by Inc. Magazine as one of the fastest-growing companies in America. Products resulting from Joseph’s research have been used to train over two million people worldwide. Joseph is co-author of seven books, including four immediate New York Times bestsellers–Crucial Conversations, Crucial Accountability, Influencer, and Change Anything. Over six million of Joseph’s books have been sold – and are standard texts in major universities across the world. In 2007, Joseph and his co-authors were named Ernst & Young Entrepreneurs of the Year for their work in founding and leading VitalSmarts. Joseph is the Chairman of the Board as well as a co-founder of Unitus Labs, a 501(c)(3) non-profit that manages the strategic direction and initiatives to achieve the Unitus mission of reducing global poverty through economic self-empowerment. The Unitus group of companies has deployed over $1 billion globally to battle poverty and to enable grass-roots entrepreneurship in developing countries and has reached over 20 million poor around the globe. In 2015, Joseph and his wife, Celia, joined a remarkable team to establish the first campus of The Other Side Academy (TOSA) with the goal of creating an opportunit