Episode 16 - Poor retention, clients wearing masks since COVID-19

In today's episode I am so excited to be joined by Julia Mann, the founder of Lash Tribe, located in Brisbane, Australia. We will be discussing the lash industry changes since covid, as well as sharing our own expert advice in how to grow your business, providing you with some invaluable hints tips and tricks that you can implement today to help take your business to the next level. We have some super exclusive offers for our podcast listeners too, not available elsewhere, so listen to the end as you don't want to miss out on these. Julia Mann is an award winning business growth coach, no 1 selling author, international speaker and YouTube guru.Julia coaches others with her “ business is simple” strategies, in growing their businesses with the help of Social Media Marketing and becoming and expert in their niche.She helps people in many different professions to grow large SM communities and networks, so that they can sell their products and services to their followers.

Disclaimer: these are just my personal opinions based on my experience of Social Media and attracting lash clients. In this episode I will discuss all things Social Media and share my experience over the years of how social media has worked for me and attracting new clients into my lash business. I also have some great social media content tools to assist those of you that may not have time to create SM posts. Visit: https://eyelashexcellence.com/product-category/digital-products/

In this episode I will discuss my tried and tested methods over the past 12 years that help to reduce the pain and discomfort associated with being a lash artist. As "lash athletes" we often neglect our bodies, instead soldier on until it may be too late.

Why don't we talk about this, or showcase this niche?...the mature clients. Listen to how I tripled my earnings when I tapped into this niche of clients who "need" eyelash extensions. I also have a fabulous online Masterclass to fast track you on this. 7 years of experience, jam packed into this online master class: How to lash mature clients. Introductory offer of only £19.99 for what took me 7 years to learn and master. www.eyelashexcellence.com

It's been over 2 years since my lash podcast, but I am BACK!!!! Let me explain what I have been up to since the pandemic, how I had to restructure my business and how my life goals changed as a result. Il also talk about what is coming in the future of Eyelash Excellence, so tune in now.

Did you know that the lash industry is unregulated? There is no International organisation that policies our lash products (a product we put on the eyes) So how do we really know what they put in our cosmetic products. With most being mass produced in the Far East for as little as a few dollars, why has no one ever asked the safety/quality question? Because they don't need to and the simple fact is that many want cheap, strong products and don't really care about their own long term health or that of the client. Can products that cheap really be safe? Of course the answer is no and in this podcast I will explain the truth behind our products.

Taken from my Youtube channel - it's never nice, but how do you fire a client?

Taken from my Youtube Channel (Eyelash Excellence) in this video I wanted to talk about a subject that I am so passionate about - and that is the safety of the products we use, namely lash adhesives, which are classed as cosmetic products. This video will assist to protect you and your clients and I urge you to share this video to raise awareness on this important subject that most are unaware of. We are working on the eyes, this is the most delicate part of the body, this means that you NEED to know what you are using is safe and the sad fact is, that just because you can buy a product does not mean it is safe. Looking for a glue you know is safe, then visit: https://eyelashexcellence.com/product-category/eyelash-excellence-products/eyelash-extensions-glue/

This podcast has been taken from my youtube channel and covers the very important subject of having watertight policies in place so there is no grey area between you and your client. Far too often we see the same questions on forums, where artists are asking for advice where a client is not happy or demanding a refund, free top up etc. Here we will discuss what you need in place to protect you and your business. Buy pre-made client consultation forms and aftercare sheets at : https://eyelashexcellence.com/product-category/eyelash-excellence-products/client-consultation-forms-and-aftercare-sheets/

So many Lash Artists are struggling with lash retention on their clients now that they are having to wear a mask since COVID-19. Here we will share the reasons why and the top tips to help prevent the struggles many are having. Links to products discussed in this podcast Oil Resistant Super strong eyelash glue - https://eyelashexcellence.com/product/oil-resistant/ Ultra Fast strong eyelash extension glue - https://eyelashexcellence.com/product/ultra-fast/ Ruby Strong eyelash extension glue - https://eyelashexcellence.com/product/ruby/ Sapphire Strong eyelash extension glue - https://eyelashexcellence.com/product/sapphire/ Super Bonder Rapid cure was also mentioned, super affordable yet as awesome as competitor products - https://eyelashexcellence.com/product/rapid-cure/