When Medicine Meets Business: What Do Patients Really Need?
In this episode, I'm joined by Dr Fraser Gordon, consultant physician in the NHS and founder of Xvera Medical, a consultant-led online clinic offering testosterone replacement, perimenopause and menopause care, and weight management.Fraser started out in pharmacology and research into adverse drug reactions before moving into medicine, and has spent twenty years working at the acute end of the NHS. What finally pushed him into private practice was watching medicine become more commercial: people confidently presenting opinions as established facts, and forgetting the basic scientific and statistical principles that need to sit behind them.We talk about why simple explanations are so easy to believe, from rhyming sayings to adrenal fatigue, a claim he found convincing at first and says has no real scientific basis. We talk about finding a patient to fit a treatment rather than a treatment to fit the patient, and why a test needs a question before it is done, explained with a police officer, New Year's Eve and a woman in a pink unicorn hat.We also get into the commercial pressure that comes with owning a private clinic. When his marketing team asked for a target conversion rate of 95%, his answer was that converting nearly everyone would mean the clinic was not doing the right job. Not prescribing, he argues, isn't a failure. We talk about a young stroke patient who would not take a statin but was using anabolic steroids and recreational drugs, and what that says about risk perception and marginal gains. And we talk about menopause care, why he was adamant the clinic had to offer it, and the gaps in what doctors are taught.In this episode:From pharmacology to medicine, and why the clinic existsA finite NHS and an almost infinite demandAdrenal fatigue, and why simple explanations are so believableFinding a patient for a treatment, and pretest probabilityHome testing kits and scans without a clinical questionGLP-1s, and what happens when the treatment stopsConversion rates, and why a no can be good careTreating the person, not just the diseaseA young stroke, statins and risk perceptionMenopause care, HRT and the gaps in medical trainingChecking that the person you see is registered and regulatedThe one thing you would fix with a magic wandAs Fraser puts it: it's better medicine, done properly.Find out more about Xvera Medical: https://xveramedical.comIf you enjoyed this, listen back to my conversation with Roxanne Stevenson Brown, founder of Find Care Compare, about finding your way between NHS and private care: "Who Should I See? Navigating NHS and Private Healthcare": https://pod.link/1762298788/episode/OTM4MjdlYjItMTQyYy00ZjhhLWI3N2YtZDU4NTIzNmY3OGIy