The Flywheel - an Amazon Podcast

In the last episode of the first season of The Flywheel, Courtney and Tommaso discuss the importance of rankings, both paid and organic, and ways brands have to improve their placements.

In this episode of The Flywheel, Courtney and Tommaso sit down with Matt, Director of Amazon Advertising at AMPLEX, to discuss what allowed him to rewrite the faith of his advertising account, drop his average ACoS, and win his category back! Reach out and send question to [email protected]

What to Do When You Don't Want to Do Your Job, or "The Lazy Episode", covers the very basic things you should check to make sure your Amazon PPC account is running smoothly. Resources: Sellics Advertising How Does Ad Scheduling Work in Sellics?

In this new episode of The Flywheel, Courtney and Tommaso discuss the pros and cons of Ad Scheduling (also referred to as "Day-Parting"), a technology that allows you to intentionally pause and play Amazon Ads at specific times.  Resources: Sellics Advertising How Does Ad Scheduling Work in Sellics?

In this new episode of The Flywheel, Courtney and Tommaso discuss the strategy behind Keyword Harvesting and the differences between a manual and automated approach. Resources: Video: The Keyword Harvesting Process Optimal Campaign Structure for Keyword Harvesting Campaign Naming Convention 

In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC. Topics: Campaign structure: How to group products together Naming convention, why is it important? Segmentation by campaign or ad groups: pros and cons  Separating campaigns by keyword type or match type  Resources: Optimal Campaign Structure Campaign Naming Convention  Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to [email protected]

In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC.  Topics:  The origins of PPC advertising Key Performance Metrics on Amazon The layered structure of Amazon campaigns The three families of keywords in the Amazon real estate. Tune in next Wednesday for Part 2 to learn more about Budgets and Optimal Campaign Structures. Resources: Sellics - AI Automation The Sellics Benchmarker [Beta]  Send Questions to [email protected]

In this new episode of The Flywheel, Courtney and Tommaso have a conversation with Franz Jordan, Sellics' CEO. They discuss the future of the Amazon shopping experience, the relationship between paid media and the "organic world", the latest innovation in Amazon software, and their first loves.  Resources: Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to [email protected]

In this new episode of The Flywheel, Courtney and Tommaso talk about the "Product Targeting." Amazon allows us to leverage multiple types of ads and targeting, but why should you give Product Targeting a chance? Topics: What is product targeting? Which ad types support it? Which ad types are best for product targeting The "Hot Dog Example": Up-sell, Conquest, Cross-sell Story Time - Luxury Camping Accessories story  Resources: How to Run Effective Amazon Product Targeting Campaigns: Case Study & Strategy Sellics - AI Automation Send Questions to [email protected]

In the second episode of The Flywheel, Courtney and Tommaso talk about the "Sales Attribution Window." As Amazon does not release live data on advertising sales, we need to adapt how we review performance and make decisions.   In this episode we cover:  What is the sales attribution window Differences between different ad types on Vendor Central and Seller Central How to analyze performance and make decisions The effect of the window on automation tools. Resources: Sellics - AI Automation