How Taylor Guitars changed the guitar industry — and helped revitalize an African forest in the process
Taylor Guitars is one of the world's best-known acoustic guitar makers, with roots in San Diego and a history of changing how guitars are designed and made. But founder Bob Taylor's work has taken him far beyond the factory floor. A trip to Cameroon to investigate an ebony sawmill exposed a problem with wood used in his guitars and sent Bob on a decades-long journey involving forests, sustainability and some surprising research. We visit Taylor Guitars in El Cajon and talk with Bob about the company's evolution, his approach to guitar making and what happened when he started asking where the wood in his guitars actually came from. And that's where elephants come into the story.Guests:Bob Taylor, co-founder and president of Taylor GuitarsCraig Evans, director of marketing for Taylor GuitarsNick Kennedy, content writer and contributor for Taylor GuitarsSources:Fifty Years of Feel (Jim Kirlin, Taylor Guitars)The Surprising Connection Between Elephants and Your Guitar (Scott Paul, Taylor Guitars, 2025)I traced my guitar company's supply chain upstream. It led to elephants. (Bob Taylor, The Washington Post via Taylor Guitars, 2026)Lacey Act Declaration Requirements (Animal and Plant Health Inspection Service U.S. Department of Agriculture, 2025)Rob Cavallo interview about "Excalibur" (Taylor Guitars via YouTube, 2012)Declines of ebony and ivory are inextricably linked in an African rainforest (Vincent Deblauwe, Matthew Scott Luskin, Serge Désiré Assola, Olivier J. Hardy, Simon Jansen, Céline Loubières, Gaston Guy Mempong, Jean Mathurin Ntsihe, Gilbert Oum Ndjock, Eric Rostand Onguene Kwecheu, Luke L. Powell, Bonaventure Sonké, and Thomas B. Smith, Science Advances, 2025) Scientists discover how elephant extinction threatens everything from rainforests to musical instruments (Alison Hewitt, UCLA Newsroom, 2025)Ebony Project (Congo Basin Institute)Taylor Transitions to 100% Employee Ownership Through an ESOP (Taylor Guitars, 2021)