The Financial Marketeer

In this interview with Mark Hartley, Founder and CEO at Bankifi, Paul Wood explores how the company came into being, what it means to work in financial technology (as opposed to FinTech) and how distribution is a key part of a successful marketing strategy.

Money, as a concept, is something we take for granted. Some people have lots of it, some people have very little, but fundamentally, as a society, we accept money and the role it plays in our lives. My latest guest on the podcast, Tad Crawford is the author of the book The Secret Life of Money, a book first published in 1995 but recently re-issued to cover what it calls the 'Enduring Tales of Debt, Wealth, Happiness, Greed, and Charity'.

'Brand alignment from the inside out'; that's the message that is emblazoned on the homepage of InnerView's website. The firm's co-founder and President, Chris Wallace is my latest guest on the podcast and he speaks to me about a new topic for the show; internal marketing.

Ron Benegbi is a serial entrepreneur. Having previously launched three successful (and one not-so-successful) startups, he is now well underway with launching his latest company, Uplinq. In this interview, Ron tells me about the process he works through when launching a company and what he considers to be the most important factors to consider.

"This isn't taught in school. I'm not sure why schools don't teach kids  about starting their own businesses." That's the view of Gail, the main protagonist in Grandpa's Fortune Fables, a book written by my latest guest, Will Rainey. After spending the best part of two decades working as an investment consultant, Will has now shifted focus onto financial education and teaching the next generation (as well as the adults alongside them) about finance and how to handle money.

SEON is on a mission to democratise fraud prevention. Starting life when two founders of a crypto exchange found they had a massive fraud problem, SEON has grown from a two-person operation to now employing 140 full-time employees. Bence tells the story of starting and growing SEON.

On 12th July this year, my latest guest, along with a team of partners and industry experts launched Fintech Week London. A full week of online and webcast events that attracted an audience from around the world. With plans already underway for Fintech Week London 2022, I sat down with CEO, Raf De Kimpe to talk about what it was like launching the new event and what the industry looks like in 2021.

MoneyHelper is the culmination of two years of research and the merging of three legacy brands; Money Advice Service, Pensions Advisory Service and Pension Wise. Sitting underneath the umbrella of its parent, corporate-brand the Money and Pensions Service (also known as MAPS), MoneyHelper is the organisation's latest move in an effort to provide consumers with a single destination for financial support. My guest this week, Danielle Ferguson, Partnerships Marketing Manager at MAPS told me all about the journey the organisation has been on.

In this interview with communications agency head, Kimberley Waldron, we discuss the changing and evolving landscape of fintech. An industry expert, Kimberley unpicks the important trends of the industry and how firms are adapting the the current market enviornment.

When it comes to understanding your audience and crafting a brand that serves them, there's no substitute for experience. My latest guest is the Managing Director at Monneo, a firm that provides multiple IBANs to e-commerce firms. Listen to what Lili has to say about creating a brand and marketing her firm.