027: How Practitioners Can Become Known for Their Expertise Without Living on Social Media with Allison Lane
Think social media is the only way to become known for your expertise? You could be spending your limited time trying to be everywhere while the people who need you still don't understand what makes you different. Allison Lane shares how health and wellness practitioners can build visibility without constantly relying on social media. You'll learn how to use email marketing, speaking, media, events, content, and a clear message to become known for your expertise, plus how to turn what your clients actually say into stronger marketing and a memorable signature method. 👉 You don't need to be everywhere. You need to be memorable where your people are. 🧩 Working hard on your wellness business but still not seeing the growth you want? 🔍 Take the complimentary Wellness Business Growth Assessment to discover your current stage and what to focus on next: www.growyourwellnessbusiness.com/quiz Plus, when you take the assessment, you'll get: ✓ Your personalized assessment results ✓ FREE access to Wellness Business Growth Roadmap: 5 Stages to Start, Grow & Scale a Successful Health & Wellness Business 🚀 Ready for personalized business support? A complimentary Clarity Call with Dr. Kela gives you the opportunity to talk one-on-one about where your wellness business is now, where you want it to go, what may be keeping you stuck, and whether working together could be the right next step. 📞 Book Your Complimentary Clarity Call: www.growyourwellnessbusiness.com/clarity-call About the Guest: Allison Lane helps accomplished women turn their life's work into books that get noticed. For more than 25 years, she has helped thousands of experts clarify their ideas, shape market-ready books, build credible platforms, and create visibility that opens bigger doors. Her clients secure Big Five and premium hybrid publishing deals, land on bestseller lists, appear on top podcasts, speak on major stages, and earn national media in outlets including CBS Mornings, Forbes, People, The New York Times, and Psychology Today. Her clients include Tracy Otsuka, author of ADHD for Smart Ass Women; Emily Lampkin, author of Duct Tape and White Lies; Jessica Waite, author of The Widow's Guide to Dead Bastards: a Memoir; Caroline Maguire, author of Friendship Skills for Neurodivergent Adults; and more. Allison hosts The Author's Edge, a marketing podcast for experts who want practical guidance on publishing, platform building, book marketing, and long-term visibility. Connect on LinkedIn at https://linkedin.com/in/allisonlanelit Get her Free 7 Tips to Build Real Authority and get recognized for your expertise (not your follower count) HERE. About the host: Dr. Kela Smith, PhD is a Health & Wellness Business Strategist, and Women's Health Expert who helps health coaches, women's health practitioners, and wellness entrepreneurs build their businesses, grow their practices, and expand their expertise. Having built a successful brand in the fertility and hormone health space, she now helps wellness professionals turn their passion and expertise into profitable, purpose-driven businesses. She is also the host of The Hormone Puzzle Podcast, a trusted resource for fertility, hormone, and women's health education. 📲 Follow Dr. Kela on Instagram: @growyourwellnessbusiness 📩 Sponsorship & Media Inquiries: [email protected] Disclaimer: Some links may be affiliate links, meaning a commission may be earned at no additional cost to you.