Why is it important to measure exposure to digital health interventions and how to tackle the challenge

Welcome to this episode of The Effective Statistician! Today, I explore an exciting and rapidly growing field: digital health interventions. Have you ever wondered how to define engagement with these tools? Why does measuring engagement matter so much for their success? And how can statisticians solve the unique challenges that come with this digital space? I speak with Jack Elkes, a PhD researcher focused on digital health, to answer these questions. Together, we tackle the complexities of these interventions, their use in areas like mental health, and how tools like cluster analysis help make sense of multidimensional data. With over 10,000 mental health apps already on the App Store, this field expands rapidly, creating opportunities and challenges. If you want to know how engagement in digital health connects to marketing strategies or how these tools reshape decentralized trials, you’ll find plenty of insights here. Let’s dive in!