Podcast Episode 99 - The Black Friday Funnel You Should Be Building Right Now — A 5-Week GHL Countdown
🚀 Episode SummaryBlack Friday is five weeks away. Most business owners will throw together a discount code at the last minute, blast it to their list, and hope. That's not a strategy. That's a fire sale.In this episode, Natasha lays out a 5-week countdown build inside GoHighLevel — one piece per week — so your entire Black Friday and Cyber Monday campaign is built, scheduled, and automated before November starts.From the waitlist page to the post-purchase upsell, every piece connects. By the time everyone else is scrambling, you're watching your dashboard.If you sell anything online and you want Black Friday to feel like a system instead of a scramble, this episode is your build plan.🧠 What You'll Learn• How to structure a Black Friday offer that's more than a discount (bundles, bonuses, early-access pricing)• How to build a waitlist page in GHL that collects early-access contacts while you build the rest• The 3-email warm-up sequence that primes your list before the offer drops• The sales page structure and purchase workflow that tags, confirms, and removes buyers from promo• A 6-touch, 4-day launch sequence from Wednesday early access through Cyber Monday final SMS• The post-purchase upsell sequence that deepens the relationship and creates your next sale• How to close the campaign clean so your GHL account stays organized for January📅 The 5-Week Black Friday CountdownWeek 1: Lock the Offer and Build the Waitlist PageDecide the offer (bundle, bonus, or early-access pricing), build a simple waitlist opt-in in GHL, and start seeding it in your content this week.WIN: A locked offer, a live waitlist page, and a tagged pipeline stage collecting early-access contacts.Week 2: Build the Warm-Up SequenceWrite and schedule a 3-email sequence that primes your list: the problem email, the proof email, and the announcement email. All scheduled before November.WIN: A 3-email warm-up sequence, written and scheduled, that primes your list before the offer drops.Week 3: Build the Sales Page and Cart WorkflowBuild the sales page in draft (headline, bullets, testimonials, price, FAQ) and the purchase workflow that tags, confirms, removes from promo, and routes buyers.WIN: A complete sales page in draft and a purchase workflow ready to go before November starts.Week 4: Build the Launch SequenceWrite and schedule the 6-touch, 4-day campaign: Wednesday early access, Black Friday open, Saturday testimonial, Sunday FAQ, Cyber Monday last chance, and the final SMS 3 hours before close.WIN: A 6-touch launch sequence, written and scheduled, with early access for waitlist contacts and a final SMS closer.Week 5: Build the Post-Purchase Upsell and Campaign CloseBuild a 3-touch post-purchase sequence (welcome, check-in, upsell) and close the campaign clean: swap the sales page, remove BFCM tags, and categorize non-buyers for January follow-up.WIN: A post-purchase upsell that creates your next sale, plus a clean campaign close.💬 Quote of the Episode"The best Black Friday offer in the world doesn't sell itself. A system sells it."🔥 Ready to Build It — With Us?If you're thinking "I need to build this but I don't want to do it alone" — that's what the challenge is for. Join now and use what we build inside your Black Friday campaign.Five days. We build together. You walk away with a working automation. 👉 Save your challenge seat: https://challenge.techsavvymentors.com/🎓 Free Go High Level Made Simple™ workshop: https://workshop.techsavvymentors.com/📞 Book a call with our team: https://info.techsavvymentors.com/discovery🚀 Ready to Build a Business That Runs Smarter?Stop guessing, simplify your tech, and start building systems that help your business grow.🔥 Join Our 5-Day Challenge — Build better systems with step-by-step guidance.https://www.self-made.biz/challenge⚙️ Explore The Hub — Your CRM, funnels, automations, and follow-up in one place.https://www.self-made.biz/thehub🧠 Free GHL Made Simple™ Workshop — Learn how to make your tech work for you.https://www.self-made.biz/workshop🤝 Book a Discovery Call — Get clarity on your next steps.https://www.self-made.biz/discoverycall✨ Less hustle. Better systems. Real growth.Follow us on IG 👉 @techsavvymentors