So She Started Her Own Electrical Construction Company
Debbie Rodriguez was two days from opening a new company when a truck turned in front of her motorcycle. She laid the bike down, flew off the seat, and the truck's back tires ran her over. Five surgeries and three blood transfusions later, with a broken back, pelvis and hips, she told every visitor not to cry for her. On April 28, 2008, she walked back into the office on her own two feet.Debbie skipped college and started in day labor at 23, opening a Jacksonville office at 5 a.m. The first manager who interviewed her said her skin was too thin for this industry. Today she owns Competitive Edge Partners, runs the Orlando and Jacksonville markets for Quality Labor Management, founded the workforce nonprofit iBuild, and chairs ABC Central Florida.Chris Coghlan asks her how she measures success when the scoreboard isn't a P&L. Debbie walks through the day electrical contractors refused to let her put her crews through apprenticeship ("if they want a real job, they can come work for us"), the $2.5 million in work she lost when she started her own electrical company anyway, the $3 million contract already in her back pocket, and how iBuild now teaches the trades behind prison walls.If you lead a crew, hire subs, or have ever been told you don't belong in this industry, start here.▶ Watch every episode on The Contractor's Playbook | Built2Win:https://www.youtube.com/channel/UCOmclmnfRBPWJjzvcF5PEcAWHAT THIS EPISODE ANSWERSHow do you measure success when you don't run your company by the P&L?What does it take to come back from getting run over by a truck two days before your company's grand opening?What do you do when the contractors you staff won't partner with you, and how did Debbie turn a $2.5 million loss into a $3 million contract?How does iBuild bring people from prisons, migrant crews and other careers into the trades, and why should contractors give them a chance?What's one thing a foreman or superintendent can do tomorrow to lead their crew better?POWERED BY OUR SPONSORSRing Power | Florida's Cat® Equipment Dealer▶ https://linktw.in/pTVmkDBig League Construction Supply▶ https://linktw.in/NIMVjEJohnson & Company | Commercial Insurance & Bonding▶ https://linktw.in/HsgrSt#adABOUT THE GUESTDebbie Rodriguez is the owner of Competitive Edge Partners, a Central Florida subcontractor she founded in 2009 that has grown from 9 to 82 employees in the last seven years. She is the area rep for Quality Labor Management in Orlando and Jacksonville, after opening the company's first nine locations across Florida and Louisiana.She founded iBuild, a workforce development nonprofit, in 2016, served as president of NAWIC Central Florida from 2014 to 2015, and is the current chair of ABC Central Florida. The first-generation daughter of Cuban immigrants, she started her first business mowing lawns at 12.ABOUT BUILT2WINBuilt2Win is where the ones who build the world come to think bigger, lead better, and win at a higher level — long-form conversations on leadership, construction, and building something that lasts. Hosted by Chris Coghlan.Our mission: elevate the contractor's voice, restore pride in the trades, and inspire the next generation of builders. When Contractors rise, America rises.CONNECT WITH USInstagram▶ https://www.instagram.com/thecontractorsplaybook_b2w/LinkedIn▶ https://www.linkedin.com/company/the-contractors-playbook-built2winTikTok▶ https://www.tiktok.com/@contractorsplaybook_b2wFacebook▶ https://www.facebook.com/profile.php?id=61593187423051&sk=gridWebsite▶ https://chriscogs.com#Built2Win #TheContractorsPlaybook #WomenInConstruction #WorkforceDevelopment #Contractors #ConstructionLeadership #Construction