The Company Road Podcast podcast

E4 Sam Roberts - From Dance Studio to Boardroom: A Fast-Rising Leader’s Take on Mindset, Training and Performance

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“Dance gave me many things. I've often been called quite gritty so just keeping going until I hit a particular goal or outcome.

And I think that is something that was just naturally in me when I was dancing and trying to be better every single day. Never being put off by the setbacks, actually taking those as learnings. I think I've naturally taken that into my career and I take setbacks day to day as if they're like skittles, learn from them, adapt, try something new.”

Samantha Roberts

In this episode you’ll hear about 

  • Synergising Strategy and Action: Flipping to action through strategic development stages to realise transformational success.
  • Unleashing Innovation: Harnessing diverse minds to drive more collaborative, breakthrough solutions
  • Data Empowered Transformation: Illuminating the path to progress.
  • Tailored Transformation: Empowering stakeholders and your teams through personalized approaches.
  • Grit and Grace: Sustaining momentum and leading with resilience, with a bit of charm and empathy thrown in along the way. 


Key links

Known Unknowns https://medium.com/@andreamantovani/known-knowns-known-unknowns-unknown-unknowns-leadership-367f346b0953

Barclays Bank https://www.barclays.co.uk/

National Australia Bank (NAB) https://www.nab.com.au/

Hockey Stick graph https://www.techtarget.com/searchcustomerexperience/definition/hockey-stick-growth#:~:text=Hockey%20stick%20growth%20is%20a,shape%20of%20a%20hockey%20stick.

PEXA https://www.pexa.com.au/
 Design Thinking https://www.interaction-design.org/literature/topics/design-thinking#:~:text=Design%20thinking%20is%20a%20non,solutions%20to%20prototype%20and%20test.

Double Diamond https://medium.com/digital-experience-design/how-to-apply-a-design-thinking-hcd-ux-or-any-creative-process-from-scratch-b8786efbf812

Miro https://miro.com/app/dashboard/


About our guest

Samantha Roberts https://www.linkedin.com/in/samantha-roberts-4205abb3/ was the General Manager - Customer Experience & Strategy for PEXA,  responsible for optimising and transforming customer and employee experiences across all touch points. Over six years she helped taken PEXA from 10% market share to 90%. She’s now a Product and Leader and mentor for emerging start-ups in Australia. 

Sam believes that exceptional experiences not only fuel growth but also cultivate loyalty and enhance employee engagement.

“I’ve had the privilege of developing and delivering voice of customer programs in various organisations.”

This has empowered businesses to better understand their customers' needs and preferences.

Sam has been part of building an ecosystem of products that transformed an entire industry from traditional paper-based systems to cutting-edge digital solutions. Witnessing the positive impact of these products and services has been incredibly rewarding.

“Happy employees equals happy customers”, Sam has championed employee experience programs that have had a profound effect on the entire customer lifecycle. By nurturing a culture of customer-centricity and empowering employees, these programs have not only enhanced customer experiences but also driven operational efficiency. 

With a curious mindset and a collaborative approach Sam uses her expertise in Customer Experience (CX), Produ

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