The Circle of Trust

Episode 66In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Bridget Truxillo of Houston, Texas, owner of Lady Law Shield, a firm focused on helping law enforcement and other first responders address workplace issues.Bridget shares her background as a former deputy who worked undercover narcotics and served as the only female on a SWAT team, then transitioned to law after leaving policing.She explains her practice centers on employer-related problems—harassment, discrimination, retaliation, and administrative processes tied to protections like FMLA and ADA—often resolving matters before litigation while supporting officers’ mental health.Watch the episode on YouTube: https://youtu.be/mcjZOOoFZssLearn more about LEXGRO: https://lexgro.com/

Episode 65In this episode of the Circle of Trust podcast hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Deb Strout, founder of JuryDat, about her background and how she built a juror data platform for trial attorneys.Deb shares her path from Maine-based court reporting and workers’ comp depositions to legal software sales, then creating JuryDat to move juror research from PDFs into a platform with voir dire tools for rating, sorting, and note-taking. She explains the data focuses on likely political views and can return hundreds of data points to help identify potential bias, and she works nationwide when jury pool lists are available in advance.Deb also offers pretrial focus groups and case-specific questionnaires, discusses notable outcomes, including a $1 billion tobacco verdict and major settlements, and provides contact details at jurydat.com.Watch the episode on YouTube: https://youtu.be/fyo8D2j0FWMLearn more about LEXGRO: https://lexgro.com/

Episode 64In this episode of the Circle of Trust podcast hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Quinten Steenhuis, a Cambridge, Massachusetts attorney and legal AI leader who runs Lemma Consulting and helps clients with document automation, custom AI solutions, legal tech consulting, and education. Quinten explains his background as a legal aid attorney at Greater Boston Legal Services, where he began building user-facing tools to scale access to help, and his current role at Suffolk Law School’s legal innovation and technology lab.He describes using an open-source platform to automate law firm documents, highlights work across practice areas, and discusses AI-driven intake, triage, and referral systems, including a voice AI project that integrates with case management systems. Watch the episode on YouTube: https://youtu.be/29JNDD1qWwULearn more about LEXGRO: https://lexgro.com/

Episode 63In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Paul Jossey, principal attorney at Jossey Law PLLC in the Washington, DC area, about SEC-regulated crowdfunding for startups and small businesses.Paul explains how he entered the niche through the Jobs Act of 2012 and how crowdfunding differs from GoFundMe or Kickstarter by allowing companies to offer regulated securities such as equity, debt, or profit shares through online portals. He outlines the process, including preparing the Form C, required financial review or audit by a CPA, portal selection, compliance review of communications, and ongoing investor Q&A.Paul highlights strategies like securing an anchor investor, using crowdfunding to build customer loyalty while maintaining founder control, and common pitfalls such as relying on portal templates or expecting passive internet demand instead of sustained sales effort.Watch the episode on YouTube: https://youtu.be/cErg-Q0mys4Learn more about LEXGRO: https://lexgro.com/

Episode 62In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New York-based attorney Denzel Cadet of Cadet Legal. Cadet shares his path from Princeton to NYU Law, including debate and comparative literature as foundations for interdisciplinary analysis and communication, plus a period performing as a rap artist that sharpened his public speaking.After working as a paralegal and then at firms, he launched Cadet Legal in 2019 and describes its current focus on advising asset managers in private equity, real estate, and venture capital on raising capital under SEC rules, structuring investor relationships, and executing acquisitions and sales, alongside outside general counsel work.They discuss delivering practical, operations-aware legal recommendations and B2B marketing through content, speaking, referrals, and targeted lists.Watch the episode on YouTube: https://youtu.be/eAERJdBVH3ALearn more about LEXGRO: https://lexgro.com/

Episode 61In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Chris D’Avanzo, a North Jersey trademark attorney who also advises high school and college athletes on name, image, and likeness (NIL).Chris shares how his background in sports and coaching led him to law school and to building a practice that blends trademarks with athlete brand development. He explains how he finds NIL clients through local guidance counseling and sports networks, and describes his work helping athletes understand New Jersey NIL rules, avoid school-related compliance issues, and build long-term personal brands using social media and LinkedIn.They also discuss the growing importance of cross-platform video content and how AI-driven search is changing SEO and client discovery.Watch the episode on YouTube: https://youtu.be/Lz5WaASefbsLearn more about LEXGRO: https://lexgro.com/

Episode 60In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Tim Semelroth of RSH Legal, an Iowa-based personal injury firm with offices in Des Moines, Cedar Rapids, and Dubuque.Tim explains how he became Iowa’s only board-certified truck accident attorney through the National Board of Trial Advocacy, why commercial vehicle cases require specialized early action in the first 48–72 hours, and how he educates the public through his downloadable book, The Law Guide to Iowa Truck Accident Claims, at fightingforfairness.com.He discusses RSH Legal’s broader practice areas, the seriousness and resource demands of truck cases, and how the firm generates high-value matters through lawyer referrals, national reputation building, and traditional marketing.Watch the episode on YouTube: https://youtu.be/6tLtTv-0fQALearn more about LEXGRO: https://lexgro.com/

Episode 59In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith talks with David Vicknair of Scott Vicknair Injury Attorneys in New Orleans.David shares his background growing up near New Orleans, playing football at Nicholls State, and attending Loyola Law School, then explains how he moved from a mixed hourly “street practice” into personal injury work due to dissatisfaction with hourly billing dynamics and the appeal of complex, high-end injury litigation. He discusses his identity as a trial lawyer, the firm’s leadership structure and internal leadership development focus, and the operational realities of scaling a contingency-fee practice, including hiring, training, culture protection, budgeting, and cash flow management. Watch the episode on YouTube: https://youtu.be/pPmHLDEk06QLearn more about LEXGRO: https://lexgro.com/

Episode 58In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Jason Epstein, a Seattle personal injury lawyer and owner of Premier Law Group.Jason shares how a philosophy degree led him to law school at Pepperdine, his early decision to pursue PI to avoid billable hours, and his path from opening a firm straight out of school to building a partnership-based practice.He explains the firm’s growth to 12–13 employees and four attorneys through referrals, community involvement, Spanish-language outreach, and SEO, while avoiding billboards, TV, and heavy paid search. Jason and Keith discuss competition in paid digital marketing, private equity, and alternative business structures.Watch the episode on YouTube: https://youtu.be/DkRD8XwurEgLearn more about LEXGRO: https://lexgro.com/

Episode 57In this episode of the Circle of Trust podcast hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews attorney Abby Chin, managing partner at Cooper Elliot in Columbus, Ohio.Abby shares her path from starting on the defense side at a large firm to becoming a trial lawyer focused on helping individuals and families in complex litigation, including catastrophic injury and wrongful death.Abby explains the firm’s contingency-fee approach, referral-driven growth, marketing efforts like SEO, LinkedIn, speaking engagements, and new radio/podcast spots.