The Chaos Theory

This week on The Chaos Theory, we’re joined by Jonathan Clarke, filmmaker, director and co-founder of eklectics.With more than 15 years behind the camera, Jonathan knows a thing or two about telling a good story - everything from broadcast and documentary filmmaking to creating brand films that actually make people want to keep watching. We chat about video, storytelling, creating content that feels human, what brands often get wrong and why a good story is about so much more than pointing a camera at someone.Plus, because it wouldn’t be The Chaos Theory without it, there’s plenty of chatting, questionable opinions and probably a few tangents along the way.Follow The Chaos Theory: @thechaostheorypodcastPowered by Impression Communications.

What actually is PR? What’s the difference? What goes on behind the scenes? And is PR really all press releases and chasing journalists? Spoiler...absolutely not. In this episode, we’re getting into the world of consumer and trade PR in the automotive aftermarket with Nikki Gooch, PR Director at Impression Communications.Expect industry insight, a few strong opinions and plenty of PR chat with Nikki, Cheryl and Annie.Powered by Impression Communications.

Influencers shouldn't be an afterthought in your marketing budget, they should be built into it.Join the Chaos Twins as they dissect the current influencer marketing landscape, the latest campaigns turning heads and the real power influencers hold for brands looking to grow their reach. They're joined by Client Service Director Tom to get his take. Follow The Chaos Theory: @thechaostheorypodcastPowered by Impression Communications.

The Chaos Theory hits the roads as co-hosts Cheryl and Annie sit down with garagr owner, Randeep  Reehal. In this episode, Randeep shares what it was like growing up in a traditional Indian household, taking over the family garage and building a career in a male-dominated industry. We also talk about her Pink Garage initiative, why she's passionate about championing women in the trade, and the challenges and opportunities she's faced along the way.This is a conversation about family, resilience, breaking stereotypes and creating your own path.Follow Randeep: @revitwithrandeepFollow The Chaos Theory: @thechaostheorypodcastPowered by Impression Communications.

Peden Nielsen isn’t just known for drifting - he’s built a career on doing things differently.In this episode, you’ll hear how he got started, what it really takes to stay in the game and the moments that pushed everything in a new direction.Navigating partnerships on his own terms, the realities behind the scenes, even some interests in knitting...this episode covers it all. Expect honest answers, a few unexpected turns and plenty of chaos with co-hosts Cheryl and Annie.Follow Peden on Instagram - @peden249Follow the podcast on Instagram - @thechaostheorypodcastPowered by Impression Communications.