The Catapult PR Show: PR Insight (UK)

How many unpaid carers do you have in your UK workforce?  Could you name them?  Do some of these employees not even realise they can be labelled as unpaid carers?  These are all key questions in a podcast recorded by Catapult PR's managing director, Jane Hunt, with the CEO of Carers Cloud, Irene Watkins, with whom Jane has been working.    Jane explores the business and #HR issue behind all of this, as well as new statistics that show that 1500 unpaid carers leave a working role in the UK each day, with the help of Irene and her insight, as an expert in the field of care, carer risk calculation, hospice management and HR.  'See Me At Work' is the message that Irene wishes to promote on behalf of unpaid carers, as she strives to improve the way the whole unpaid carer issue is managed within workforces nationwide.  As she explains, unless a cloak of invisibility is lifted, unpaid carers remain invisible in the workplace, partly because they do not recognise themselves as unpaid carers and partly because employers lack the tools that Carers Cloud can provide, to help make unpaid carers and their needs visible. Adding to the conversation about this crucial unpaid carer topic, which has major implications for British businesses and the British economy, is Hannah - a highly experienced legal expert in a niche area of the law, who has experienced the deficiencies that exist in the handling of the needs of unpaid carers from the sharp end.  Hannah's moving story and narrative demonstrates exactly why all unpaid carers should be provided with a better plan, the likes of which Carers Cloud (www.carerscloud.com) can offer, as well as helping employers to calculate their carer risk and assisting employees on their journey through one of the most difficult times - if not the most difficult time - of their life. With thoughts about the impact that getting this wrong has on all parties in the unpaid carer relationship, the podcast with a highly respected Welsh expert in this field is thought-provoking but also a demonstration of the fact that there are far better ways of tackling this major situation within the UK economy and retaining skilled employees within their roles.  

Jane Hunt, managing director of multi-award-winning PR and content agency, Catapult PR, provides a useful overview of the new heritage tourism white paper just published by her highly accredited heritage PR team.   The UK agency regards heritage tourism public relations support and content campaigns as key specialisms. Consequently, it invests in independent research surveys, to support its expert view of heritage marketing and keep its finger on the pulse of consumer opinions with regard to heritage tourism. Jane explains how, following on from downloadable assets produced in 2019 and 2023, Catapult PR has now marshalled the findings from two separate research surveys from 2025 into a comprehensive heritage tourism white paper.  This should be every heritage visitor attraction, stately home or paid museum's reference point in 2026, containing much consumer insight and powerful reasons to suggest that PR and online content, in the form of blogs, downloads and storytelling insights, need to align heritage marketing actions with consumer expectations and viewpoints. Jane also explains a special strategic overview 1:1 offer available to the first six heritage-sector applicants, whether they are heritage railways or grand British houses and gardens.

In this podcast episode, host, insurance PR and B2B PR consultant, Jane Hunt, managing director of multi award-winning Catapult PR, discusses the challenges faced by service providers, like insurance brokers and accountants, in a world increasingly dominated by AI search. The rise of AI-powered search has changed the digital landscape, requiring businesses to demonstrate experience, expertise, authority, and trust (EEAT) to improve their online visibility. The host highlights a two-part strategy, explaining the importance of combining self-published online content with third-party endorsements in the media, generated through PR, plus customer reviews, to enhance credibility. By focusing on structured and engaging content, and leveraging media exposure, businesses can better align with search engine algorithms, ensuring they stand out in a competitive market. Jane provides some indications of what insurance brokers, professional services practices and veterinary surgeons need to do, if they wish to stay visible in an AI search era and explains how help is close at hand.  

Are you a UK business, practice or firm with 'clients' rather than 'customers'? If so, this bite-sized episode is for you, whether you are a solicitor, accountant, insurance broker, architect, vet or any other type of business. It's all about helping to prevent you becoming invisible, particularly in an age of AI search.  It's about preventing your expertise remaining unappreciated by prospective clients and about stopping your firm being in the shadows, whilst competitors gain great profile. It's also intended to prevent the conclusion that often follows this – a lack of client prospects and enquiries, lack of growth and stagnation and a paucity of opportunities within a sector. With the arrival of AI search, both within traditional search and search on chat bots, it's also an episode that explains how to tackle this threat to your client-serving practice or firm. Jane, who has spent her entire career preventing B2B and B2C companies from remaining in the shadows and being hidden gems, has put this episode together to help businesses leverage the knowledge that Catapult PR has acquired and which can be the solution to the issue. She explains how many SME businesses have allowed themselves to get into a position where they are now virtually invisible to their prospective client or customer. Having done nothing to work with the strategies that search engines have used for a few years ago, and having never had a PR campaign in place, she highlights how they now lack the core ingredients that both traditional and AI-search engines have to see in place, if they are to direct the enquirer to your door. Jane explains the concept of EEAT and why it is fundamental to every SMEs marketing. She talks through the strategies that should be in place, the roadblocks that have prevented businesses from implementing them and the pressing need to start to put that right. She then highlights how this can be done and the roadmap that can be followed, if the core requirements are in place. However hard it may seem, Jane suggests how she can help build a business profile that will show up everywhere and achieve all of the goals that financial and professional services firms, vets and architects – as well as many other firms - may currently have. With over 70 career awards in the PR, content and copywriting world in the UK, Jane is well-placed to help guide you.  Listen in today and take the next steps towards strengthening your client-focused service.

Jane Hunt offers an overview of the insurance marketing research that Catapult PR has recently conducted, to show what UK consumers think of their insurers and insurance companies and their marketing, in 2023.   Jane urges insurers, insurance providers and brokers to change the grey into scarlet, highlights how nobody will burn them at the stake for doing so and shows what rewards can be achieved by those who are bold, brave and creative in their insurance marketing.  She also signposts them to the research document, downloadable at www.catapultpr.co.uk 

Introduction to the new marketing concept for heritage visitor attractions in the UK - Heritage Buzz - with an explanation of why the new concept has. been launched, how it can assist museums, stately homes and gardens, heritage visitor attractions, heritage railways and other heritage-focused businesses and what sort of support is available. The launch details provide food for thought for any UK visitor attraction or museum in the heritage sector, or stately home and gardens in the historic homes category, which is wondering how to generate footfall in a tough economic year and how to access affordable and exciting marketing support, on a tight budget.

The second part of a podcast reviewing the results of a consumer survey into UK Visitor Attractions and assessing what the PR and content marketing responses to these should be.

First part of a two-part podcast highlighting the findings of Catapult PR's 2019 UK Visitor Attractions Survey that reveals interesting insight into what consumers feel about UK Visitor Attractions and aspects relating to them, such as pricing, their offering and visitor experience, their relevance, their visitor interpretation, servicescape and more. The podcast provides an overview of the full findings, which have been encapsulated into a downloadable PDF available online.  As importantly, the podcast offers great value-for-money, as it takes each of the findings of the survey and suggests PR tips and advice that will help an attraction improve its marketing and customer experience, or capitalise on trends that are emerging within the UK visitor attraction consumer base.   Episode 1 of this two-part series covers:   Value for money and visitor cynicism over pricing Joint ticketing by attractions and consumer attitudes to it The impact of petrol prices on visits by car The importance of local residents Visitor perceptions Attractiveness plus 'access for all'