The Castlab Experience

The tables were turned as this time the show host becomes an interviewee of the Digital Rapport regular podcast. We spoke about the past, present and future of podcasting aka social audio in the context of best practice for applicability, structuring and the importance of experimentation to assure the right resonance and loyalty with your intended audience.

This week we met Jatinder Palaha - Digital online strategist - who has helped a wide range of entrepreneurs and companies become digitally savvy with their presence both online and face-to-face. He shares hints and tips of how to connect and develop great business opportunities - this is especially important as a global community we become more connected virtually. We cover 3 main areas: Digital Product Strategies How do we manage complementary Product content? For example, how both podcasts and blogging can make an impact amongst the wider noise of the the Internet! Jatinder shares case studies of working and effective digital strategies, including key steps for an effective online digital presence

This week drawing on a podcast that was posted a few years ago, we note that many of the Ps mentioned are still relevant and need considering today. Advice is provided on planning, preparation/drafting, positioning, the need for performance measurement and assuring the right place in terms of target audience, whether it be internal or external - the latter cited an example in a sales network. 

Welcome to our regular best practice podcast guide bringing you tools, techniques and examples of transformational case studies to assure you produce an exceptional podcast for your business or charity. We'll help you assure an effective communication strategy to support your products and services. We'll also look into the developing world of podcasts. Is monetisation the way forward? Or, can a podcast really help you engage with my community or network. The show is hosted by veteran broadcaster and podcast pioneer - Dr Savi. Episodes include featuring leading lights in this developing field.