Top 1% Salesman: How to Overcome Any Sales Objection
Social media and digital marketing have not replaced the need for an outbound sales team. Today’s guest reveals how to recruit, train, and retain an industry-leading sales team.
In this episode, serial entrepreneur David Royce joins Natalie to share how he built and sold four multimillion-dollar pest control businesses by mastering the art of sales. He breaks down his playbook for scaling traditionally overlooked businesses, the psychology behind what makes the top 1% of salespeople successful, and the subtle body language and communication techniques that can transform your sales conversations. David also reveals his framework for overcoming common sales objections, how to turn low-ticket customers into high-ticket buyers, and what to look for when hiring, training, and retaining a high-performing sales team.
In this episode, Natalie and David discuss:
(01:04) Why Boring Businesses Build Serious Wealth
(03:30) From Door-to-Door Sales to $225K Summers
(09:40) The Playbook for Scaling a Service Business
(11:30) The 4 Pillars of Building Lasting Wealth
(16:15) Why Outbound Sales Can Accelerate Growth
(19:00) The Body Language Secrets of Top Salespeople
(23:10) How to Sell With Your Voice on Zoom
(26:00) Handling Rejection in Door-to-Door Sales
(31:00) Turn Your $29 Customer Into a $3,000 Buyer
(47:00) How to Hire and Retain Top Sales Talent
(01:00:30) Mastering Sales Objections With the RAC Method
David Royce was the founder & chairman of Aptive, which provides environmentally responsible pest solutions to customers in more than 5,000 cities across 34 states. Within 8 years, Aptive grew from a startup into the 3rd-largest residential pest control company in North America, with over $500 million in annual revenue and 6,500 employees. David was also the owner and CEO of three prior companies that ranked the fastest-growing companies in the history of the pest control industry. His companies have been highlighted in national publications including the Wall Street Journal, Forbes, Fortune, Business Insider, Entrepreneur, and Inc. Magazine. In 2015, David was awarded the prestigious Ernst & Young National Entrepreneur of the Year award.
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Resources Mentioned:
What Every Body Is Saying by Joe Navarro
The Definitive Book of Body Language by Barbara & Allan Pease
Zig Ziglar’s Secrets of Closing the Sale by Zig Ziglar
The Psychology of Selling by Brian Tracy
How to Win Friends and Influence People by Dorothy & Dale Carnegie
Tony Robbins’s Personal Power coaching experience
Connect with David:
LinkedIn
Aptive’s Website
Connect with Natalie:
Instagram
LinkedIn
Website
YouTube
Natalie’s Book, The Freedom-Based Business Method
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