The Big Story podcast

McFirst-Party Data

11/11/2021

The Big Story

0:00

34:47

Big Macs, Oreos and Heinz all have something in common: They’re using a combination of celebrity endorsements, big creative budgets and gimmicks to entice consumers to share their first-party data. Plus: Why digital advertising could be left hanging by the IAB’s public policy power vacuum.

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