The B2B Marketing and PR podcast

Frank Strong

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

168 Episodes

Episode 167: Thought leadership works because it allows marketing to focus on the customer
11/3/2026
3:07
Text version of this post: https://www.swordandthescript.com/2026/10/thought-leadership-marketing/
Episode 166: Addressing the root cause attribution challenges in B2B marketing
10/27/2026
9:56
Text version of this post: https://www.swordandthescript.com/2026/10/value-b2b-marketing/
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Episode 165: Content marketing is skipping best practices because it's over reliant on AI
10/20/2026
8:17
Text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/10/content-marketers-best-practices/
Episode 164: Prospective B2B customers are reading your content on personal time
10/13/2026
6:27
Text version of this post: https://www.swordandthescript.com/2026/09/b2b-customers-content/
Episode 163: Marketing (and PR’s) obligation to the business if they want credibility
10/6/2026
6:41
Text version of this post: https://www.swordandthescript.com/2026/09/marketing-business-credibility/
Episode 162: Marketing and comms see AI visibility as significant but are still navigating how to improve it
9/29/2026
12:06
Text version of this post: https://www.swordandthescript.com/2026/08/ai-visibility-survey/
Episode 161: B2B CEOs think marketing is a waste: they can test that by turning marketing OFF
8/25/2026
3:44
Text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/08/turn-marketing-off/
Episode 160: A theory on why B2B marketing requires so many darn customer touches today
8/18/2026
10:18
Text version of this post, which has links to all the citations and resources mentioned on this episode: https://www.swordandthescript.com/2026/08/b2b-marketing-touches/
Episode 159: International travelers to the World Cup remind Americans to be grateful
8/11/2026
3:35
Text version of this post: https://www.swordandthescript.com/2026/07/world-cup-americans/
Episode 158: Have we seen this movie before? AI visibility is giving marketing and comms déjà vu
8/7/2026
8:37
Text version of this post: https://www.swordandthescript.com/2026/07/ai-visibility-marcom/

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The B2B Marketing and PR podcast

Frank Strong

168 Episodes

Episode 167: Thought leadership works because it allows marketing to focus on the customer

Episode 166: Addressing the root cause attribution challenges in B2B marketing

Episode 165: Content marketing is skipping best practices because it's over reliant on AI

Episode 164: Prospective B2B customers are reading your content on personal time

Episode 163: Marketing (and PR’s) obligation to the business if they want credibility

Episode 162: Marketing and comms see AI visibility as significant but are still navigating how to improve it

Episode 161: B2B CEOs think marketing is a waste: they can test that by turning marketing OFF

Episode 160: A theory on why B2B marketing requires so many darn customer touches today

Episode 159: International travelers to the World Cup remind Americans to be grateful

Episode 158: Have we seen this movie before? AI visibility is giving marketing and comms déjà vu