The Author Ads Academy Podcast

Looking at spreadsheets of data from your Amazon Ads Account isn't everybody's cup of tea, but without taking the time to dive into your Amazon Ads Reports, you can be missing out on a lot of opportunity to really ramp up your Amazon Ads results. So, in today's episode, I'll be sharing the 5 key Amazon Ads Reports I use when managing Amazon Ads for authors and how you can use them to take your Amazon Ads to the next level. WHAT YOU'LL LEARN The 5 Amazon Ads Reports you should be using How often to download each of these reports The purpose of each report How each report can affect your overall decision making for your account And so much more... RESOURCES Amazon Ads Training Program: Amazon Ads Academy For Authors 15% off Coupon Code for One-Time Payment Option: AAA15OP (ends May 24th 2022) 15% off Coupon Code for Payment Plan Option: AAA15PP (ends May 24th 2022) Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link) Work With Matt One-on-One: Author Ads Management Email Matt: [email protected]

Tracking may not be the most exciting topic to think about, but if you want to see success from Amazon Ads, keeping tabs on what is and isn't working is going to be a crucial task you need to be on top of.Tracking your Amazon Ads doesn't need to be a long, drawn out process; it can be something that adds just 5-10 minutes to your Amazon Ads Management time, but in the long run, it's going to pay you back in a big way.In today's episode, I'm diving into Amazon Ads Tracking, so listen in and enjoy! And don't forget to download your free Amazon Ads Toolkit that will help you implement exactly what I'm talking about, at www.matthewjholmes.com/adstoolkitWHAT YOU'LL LEARNWhy tracking is so importantThe stats to track with your Amazon AdsThe importance of identifying trends and patternsThe dangers of target duplicationA free tool to help you track your Amazon AdsAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Amazon Ads ManagementEmail Matt: [email protected]

Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the top of the search results! So, a highly prominent placement where you can advertise 3 or more books and add a touch of creativity to your Ad by writing a short headline and a photograph of you, the author.The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting.Yes, you can use Category Targeting with Sponsored Brands Ads, and although they don't always convert exceedingly well (although they sometimes do), I predominantly use them for Keyword Research.Let's dive into today's episode all about Sponsored Brands Category Targeting Campaigns...WHAT YOU'LL LEARNA summary of what Sponsored Brands areHow to use Sponsored Brands Category Targeting to discover new keywords to target in other CampaignsThe one major drawback to Sponsored Brands Category TargetingHow to structure your Sponsored Brands Category Targeting CampaignsThe costs associated with Sponsored Brands Category Targeting and how to control themAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]

If you've ever looked at your Amazon Ads Search Term Reports, you'll undoubtedly have noticed that, after some time, you will be getting a lot of clicks on branded search terms, with many variations of:Your Author NameYour Book TitlesYour Series TitlesEven if you didn't do this intentionally, Automatic Targeting Campaigns often default to targeting these search terms because they offer relatively cheap clicks in most instances and often convert very well, because readers are coming to Amazon to specifically look for your books.Yes, you should be protecting your Author Brand, without a doubt, but there is a downside to branded keywords, in that it can substantially restrict how many new readers Amazon Ads can bring into your world.On today's episode, I'm diving into how and when to use Branded Keywords with your Amazon Ads...WHAT YOU'LL LEARNWhat branded keywords actually areThe importance of protecting your Author brand on AmazonWhy branded keywords and ASINs can restrict your Automatic and Category Targeting CampaignsHow to run specific branded keyword and ASIN Campaigns – and why you shouldAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]

Scaling your Amazon Ads can seem daunting, overwhelming and a long way off if you're brand new to advertising your books on Amazon; but it doesn't have to be.Scaling is actually very simple and we often make it more complicated than it needs to be. Once you know 'what' to scale, the 'how' becomes much easier to implement.And that's what I'm covering in today's episode...How to start scaling your Amazon Ads.WHAT YOU'LL LEARNWhat scaling really isAre you ready to scale?Where to find scaling opportunities in your Amazon Ads account?What do you do with these scaling opportunities?How do you scale your Amazon Ads?Why finding new scaling opportunities is so critical for Amazon AdsExpectations to keep in mind when scaling Amazon AdsAnd so much more...RESOURCESYour FREE Amazon Ads Tools: The Amazon Ads ToolkitAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]

Low or non-converting Amazon Ads are one of the biggest frustrations of advertisers; but why does it happen and how do you diagnose why it's happening?That's exactly what I am going to share with you in today's episode.WHAT YOU'LL LEARNThe metrics you need to focus on to diagnose your Amazon AdsThe conversion rates of different placements and targetsWhy Amazon Ads are only part of the puzzleThe biggest driver of Amazon Ads successAnd so much moreRESOURCESAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Your FREE Resources For Running Ads: Author Ads ToolkitAdvertising Books: FREE Books Written by MattWork With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]

Amazon Ads bidding is somewhat of a controversial topic with so many conflicting opinions, it can be difficult to know which way to turn and how to bid with your Amazon Ads.In today's episode of the Author Ads Academy Podcast, I hope to clear things a little for you, by diving into how the Amazon Ads Algorithm works and ultimately, based on the many Amazon Ads Accounts I manage, how I believe you should be bidding on your Amazon Ads.WHAT YOU'LL LEARNHow the Amazon Ads Algorithm worksHow much you should be bidding on your Amazon AdsThe 2 different approaches you can take to Amazon Ads biddingA tip for generating high-profit sales through strategic bidding and keyword selectionHow to figure out what your starting bid should beAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]

We are taking a little break from the tactical side of Amazon Ads this week and looking at one of, if not, 'the' most important tool in your Amazon Ads belt; mindset. Without this, your Amazon Ads are going to become a frustration that you'd just rather not deal with; you'll make poor decisions when working on your Ads and drive your results into the ground.With a good mindset, however, you will always see opportunity with your Amazon Ads and will make strategic decisions with confidence.WHAT YOU'LL LEARNThe most important internal tool you need to run successful Amazon AdsActing on emotions rather than strategy – and which one wins. Always.The biggest lesson I've learned from running thousands of Amazon Ads CampaignsHow to accept that you are not in full control of your Amazon AdsHow long you should leave Amazon Ads to run untouched when first launchingAmazon Ads Attribution and Big-Picture-ThinkingAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]

Amazon Ads can waste a lot of money on irrelevant keywords and ASINs, that, if not dealt with, can stack up to a staggering amount of ad spend on targets that generate zero sales and zero page reads.Not a good situation to find yourself in.Naturally, there is going to be some wasted Ad Spend as you put the feelers out there and find out what will and won't work for your books, but within a few weeks, you should have collected some good data and you will be able to figure out where you can 'trim the fat' and stop spending money on things that aren't working.You do this with negative targeting – and that's exactly what I'm diving into in today's episode...WHAT YOU'LL LEARNWhat negative targeting isA brief case study of what happens when you don't use negative targetingThe thresholds I use when negative targetingHow often to perform negative targeting in your accountA controversial way of using negative targetingMy (less-controversial) approach to negative targetingAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]

Using the 3 different Keyword Match Types offered with Amazon Ads is critical for success. This week on the Author Ads Academy Podcast, I'll be walking you through what the 3 Keyword Match Types are, the intricacies between them, as well as how and when to use them.Each Keyword Match Type plays its own role within your Amazon Ads Account and when used strategically and holistically, this is when you will see your Amazon Ads start to perform on a whole other level.WHAT YOU'LL LEARNThe 3 different Keyword Match TypesThe key differences between a Keyword and a Search TermThe 5 words that are ignored in all Amazon Ads KeywordsA deep-dive into each of the 3 Keyword Match TypesThe funnel structure I use for Amazon Ads KeywordsAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]