The Assorted Digital Ramblings Podcast

2023 has been another tough year for marketing. The rise of AI, political instability across the globe and of course in the UK and the cost of living crisis have all had major impacts on our industry. Join Chris and Liv as they walk through the big talking points from the past annum and as we say goodbye to Olivia as she moved on to pastures new. This podcast is brought to you by ClickThrough Marketing, a Digital Performance Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at [email protected]. Thanks for listening! --------------------------- Podcast produced by Regan Foy. Podcast edited by Tom Parkes. All content is correct at the time of recording.

Threads has arrived and Twitter's changing - Social Media as we know it is evolving right in front of our eyes. What can we expect for the future of Elon's platform, and how can Threads catch up? What does it mean for marketers? Learn more in the latest episode of The Assorted Digital Ramblings podcast. This podcast is brought to you by ClickThrough Marketing, a Digital Performance Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at [email protected]. Thanks for listening! ================================== TIMESTAMPS: ================================== 00:00 - Introduction 05:35 - What is Threads? 09:30 - Why was Threads launched? 11:00 - Is Threads a finished product? 12:30 - Why launch an unfinished product? 14:00 - What's wrong with Twitter? 20:00 - What's missing from Threads? 23:30 - Why was Threads so popular at launch? 27:15 - What are the similarities between Twitter and Threads? 29:00 - The Twitter Blue problem 36:00 - Why are users migrating away from Twitter? 38:00 - Will Threads need to relaunch as hype drops? 40:00 - Threads and its impact on marketing 47:00 - The evolution of Social Media 51:00 - Fragmenting communities across platforms 55:00 - What should businesses do on Social Media in the current landscape? 58:00 - The impending arrival of 'X', Elon's "Everything App". 1:08:00 - Where will Social Media be in the next five years? 1:12:00 - Wrapping up and outro --------------------------- Podcast edited by Tom Parkes. All content is correct at the time of recording.

The Assorted Digital Ramblings podcast becomes artificially intelligent as Chris and Olivia find themselves talking through no specific subject as ChatGPT guides the podcast this month. The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at [email protected]. Thanks for listening! ============ TIMESTAMPS ============ 00:00 – Introduction 06:25 – Developments in AI 09:20 – Latest trends and best practices in Social Media 12:00 – Organic Social Media 14:40 – Influencer marketing 21:35 – Video Marketing 27:00 – AI Powered Marketing Tools 31:30 – Voice Powered Search 34:00 – Augmented Reality 39:00 – Data Analytics 43:00 – A/B Testing 44:30 – Data Privacy 47:00 – Branding and Storytelling 52:30 – Marketing and Ethics 59:30 – Social Media Ethics 1:02:00 – ChatGPT’s Random Questions 1:04:00 - Outro

Content warning: There is discussion about needles and blood early into the episode - skip to 7:10 to miss this. The Assorted Digital Ramblings podcast returns for 2023, as Chris and Olivia welcome Beth to discuss all things Helpful Content Update and ChatGPT. Find answers to what Google's Helpful Content Update is, discussion on websites using AI tools for content, uses for ChatGPT and much more.  The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at [email protected]. Thanks for listening! ============ TIMESTAMPS ============ 00:00 - Introduction 07:10 - What is the Helpful Content Update? 08:20 - The difference between the August and December rollouts 09:20 - What should you look for after an algorithm update? 12:30 - Google's stance on AI written content 14:40 - Writing towards the Helpful Content Update 18:30 - Collaboration and integration between Content and SEO 21:10 - Can you tell who has written content? 23:00 - The impact of poor content 23:30 - What should you do if your content is poor? 27:00 - The update's machine learning approach 30:00 - Writing for niche clients and honing research skills 35:00 - Using ChatGPT for research and ideation 37:00 - The future of Content and SEO 43:00 - Other uses for ChatGPT 44:40 - Research into Anti-AI machine learning 48:00 - Making the most of EAT 50:00 - Outro

The latest episode of The Assorted Digital Ramblings Podcast sees Chris and Olivia take a look back at 2022 and how it has had an impact on the marketing industry. They explore the Winter World Cup, Elon Musk, strikes, the cost of living, Queen Elizabeth's death and much more. The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at [email protected]. Thanks for listening! =================== TIMESTAMPS =================== 00:00 - Introduction 03:00 - The Winter World Cup 04:20 - Does team performance have an impact on spend? 07:00 - Peak and Black Friday 08:30 - Was Black Friday a success? 14:00 - Noticing impacts ahead of peak 15:00 - Striking in the UK and impact on marketing 21:00 - Elon Musk's purchase of Twitter 22:00 - Businesses pulling back on advertising 26:00 - Will Twitter become less prominent for paid social? 28:20 - The Cost of Living Crisis 29:20 - Impact of the Cost of Living on marketing 33:00 - Cost of Living has brought automation to the fore 36:00 - Looking on the bright side 38:25 - UK Government instability and economic impact 40:00 - The Death of Queen Elizabeth and the reactive marketing response 43:00 - UK heatwave and the Lionesses roaring to success 49:00 - The invasion of and war in Ukraine 50:00 - Consuming war via Social Media and shorts 54:00 - The rise of AI services on the Internet 55:00 - How useful is AI and is it the future? 57:00 - The growth of short video 1:00:22 - Reflecting on a year of The Assorted Digital Ramblings 1:02:40 - Marketing predictions and general predictions for 2023 1:06:20 - Favourite Christmas songs 1:07:30 - Outro

The latest episode of The Assorted Digital Ramblings Podcast is here! Olivia returns to host alongside Chris as Alex is welcomed to the podcast to talk about peak and major sporting events as we gear up towards the World Cup. The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion centric strategies to accelerate your online performance. Get in touch with us at [email protected]. Thanks for listening! ========== Timestamps ========== 00:00 - Introduction 4:20 - Introducing our guest 7:40 - Is football coming home? 10:00 - Variables affecting peak this year 13:50 - How should people have prepared for peak? 16:00 - Advice on planning for peak 17:30 - Optimistic or pessimistic for Black Friday? 22:00 - Has Black Friday lost its edge? 29:00 - Could peak be utilised better by non e-Commerce businesses? 30:40 - Is there such thing as too much during Black Friday? 37:20 - Is peak enjoyable? 39:00 - Ideal clients during Black Friday 41:00 - How much peak has changed over the years 45:00 - A major sporting event during peak 47:20 - How do other sporting events compare? 49:20 - England vs USA and the impact 52:00 - Black Friday Strategies eBook 53:00 - Adaptable marketing collateral and marketing during controversy 54:00 - Taking a stance and Brewdog 58:00 - Do brands need to share their opinion? 1:00:00 - Marketing in football terms 1:03:00 - Which footballer would you be? 1:05:00 - Favourite football chants 1:09:00 - World Cup winner predictions 1:11:00 - Outro

The latest episode of The Assorted Digital Ramblings Podcast sees Stef return as a host, but this time alongside Chris as Olivia suns herself in Croatia. They welcome Sarah back to the podcast to talk all things behavioural science in marketing. The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion centric strategies to accelerate your online performance. Get in touch with us at [email protected]. Thanks for listening! ============== Timestamps ============== 0:00 - Introduction 2:20 - What is behavioural science? 5:30 - Do marketers forget they are consumers? 7:00 - Adjusting behaviours in different climates 10:00 - Can behaviour change in the long-term? 13:00 - Data vs. People 14:40 - Adjusting strategies based on consumer psychology 19:00 - Segmenting and creating personas 25:00 - Do personas differ across channels? 28:00 - Applying behavioural science across different channels 30:00 - Pairing data and personas 32:00 - Can it be applied in B2B marketing? 34:00 - Theorising the behaviour of those who work in marketing 38:00 - Reflecting on personal behaviour 41:00 - Outro and discussion

It's podception! The latest episode of The Assorted Digital Ramblings Podcast sees Chris return as host, as he and Olivia delve into the world of Podcasts and their overlap with marketing with our podcast producer Regan. The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion centric strategies to accelerate your online performance. Get in touch with us at [email protected]. Thanks for listening!

The latest episode of The Assorted Digital Ramblings Podcast sees a small change, as host Chris heads to the guest hot seat and Stef steps in to host alongside Olivia to talk all things recession marketing. There's talk about learning from 2008, how to prepare for the inevitable and the feelings of consumers during a recession, as well as much more. The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion centric strategies to accelerate your online performance. Get in touch with us at [email protected]. Thanks for listening!

Hosts Chris and Olivia are joined by special guest Jordan in the latest episode of The Assorted Digital Ramblings Podcast to talk all things Pride Month marketing. There's talk about why Pride content matters, rainbow washing, inclusivity in campaigns, and much more. Timestamps: [0:00] - Introduction [5:45] - Introducing our guest [10:20] - What is Pride Month? [11:10] - What is Pride for business and rainbow washing [14:30] - How can brands have a positive impact during Pride? [16:10] - Top tips for communicating allyship and accountability [18:30] - Having a clear reason for Pride content [21:00] - Avoiding being overzealous and "hijacking" pride [25:00] - Why Pride has seemingly grown exponentially [30:00] - Companies who get it right during Pride [34:00] - Is a token effort better than no effort at all? [35:40] - Should companies be self-critical in preparing for Pride? [41:35] - Making sure marketing is inclusive [44:00] - Representation vs. Tokenism [45:00] - How can brands ensure they are inclusive? [46:40] - LGBTQ+ representation in media [50:50] - How can employers better support LGBTQ+ employees? [55:00] - Random question(s) of the month [1:01:00] - Outro The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at [email protected]. Thanks for listening!